Age Differences in Response to Grocery Store Price Information

The study reported here investigated age differences in consumer response to grocery store price information. A sample of 160 female consumers shopped for twelve grocery products in a simulated store. Following the shopping task, subjects responded to an unannounced memory performance test requiring them to recall the prices of products on the shelves. Respondents' methods of encoding information and certainty regarding recall were also recorded. Analysis revealed age differences in usage of price information, in recall of product prices, and in certainty experienced by shoppers. Hypothesized age differences in the encoding of information did not surface. Discussion centers on the policy implications of these findings.     

Consumer Welfare Implications of Changes in Interstate Telephone Pricing

Past practice in regulating telephone prices has encouraged telephone companies to incur excessive costs. The Federal Communications Commission has recently changed some of these practices. In this paper the consumer welfare implications of some of these changes are examined, primarily the institution of interstate subscriber line charges and changes in the procedures for allocating costs among jurisdictions. The conclusion is that these changes serve consumer interests.     

The Role of Public and Private Complaining in Satisfaction with Problem Resolution

The results of a two-phase panel study were used to investigate the relationships among satisfaction with complaint resolution, reports of public and private complaining, and hypothesized antecedents of complaint behavior. Path analysis of a theoretical model of complaint behavior suggested that the degree of public complaining was positively related to satisfaction with the eventual outcome of the problem while the extent of private complaining had a significant negative relationship. Analysis of the antecedents showed that only monetary cost associated with the problem was positively related to both public and private complaints, underscoring the difficulty of predicting complaining from personal characteristics.     

Characteristics of Consumer Participants in Federal Trade Commission Rule Making

Increasing interest has been exhibited by both consumer groups and government agencies in gaining greater consumer participation in the rule-making procedures of the federal government. Yet little is known about the characteristics and attitudes toward marketing of “participant consumers”-those consumers who have participated in the process and made their viewpoints known to federal agencies. This study investigated such consumers. Significant differences were found between the demographic and attiludinal characteristics of participant consumers and consumers in general. To gain a balanced consumer perspective as inputs for regulations, federal regulators will have to extend their information gathering activities well beyond the normal consideration of consumer briefs received.     

Safety Transformation and the Structure of the Financial System

This paper studies how a financial system that is organized to efficiently create safe assets responds to macroeconomic shocks. Financial intermediaries face a cost of bearing risk, so they choose the least risky portfolio that backs their issuance of riskless deposits: a diversified pool of nonfinancial firms' debt. Nonfinancial firms choose their capital structure to exploit the resulting segmentation between debt and equity markets. Increased safe asset demand yields larger and riskier intermediaries and more levered firms. Quantitative easing reduces the size and riskiness of intermediaries and can decrease firm leverage, despite reducing borrowing costs at the zero lower bound.     

Financial Control of a Competitive Economy with Public Goods but Without Randomness

The monetary and fiscal control of a simple economy without outside randomness is studied here from the microeconomic basis of a strategic market game. The government’s bureaucracy is treated as a public good that provides services at a cost. A conventional public good is also considered.