U-commerce: Expanding the universe of marketing

This article introduces several new concepts that lay the conceptual foundation for thinking about next-generation marketing based on ubiquitous networks. U-commerce, orüber-commerce, is predicated on the characteristics of network ubiquity, universality, uniqueness, and unison. It is proposed that the keys to managing network-driven firms are the concepts of u-space and attention analysis. The implications for next-generation marketing in the u-space are explored, with a research agenda identified for scholars and managerial implications recognized for practitioners. Richard T. Watson is the J. Rex Distinguished Chair for Internet Strategy and the director of the Center for Information Systems Leadership in the Terry College of Business, University of Georgia. He has published in leading journals in several fields as well as authored books on data management and electronic commerce and given invited seminars in nearly 20 countries. He is vice president of communications of AIS and recently finished a term as a senior editor ofMIS Quarterly. He is a visiting professor at Agder University College, Norway, and a consulting editor to John Wiley & Sons. Leyland F. Pitt is a professor of marketing in the School of Marketing, Curtin University of Technology, Perth, Australia. He is also adjunct professor of marketing at Kingston Business School, United Kingdom; the University of Lulea, Sweden; and the Ecole Nationale Ponts et Chaussees in Paris. He has also taught marketing and electronic commerce on M. B. A. and executive programs at schools such as Warwick Business School, London Business School, the Graduate School of Business at Columbia University, and the Graham School of Continuing Studies at the University of Chicago. Dr. Pitt is the author of more than 100 papers in scholarly journals, and his work has appeared in publications such asCalifornia Management Review, Sloan Management Review, Journal of the Academy of Marketing Science, Information Systems Research, Journal of Advertising Research, Communications of the ACM, andMIS Quarterly (for which he also served as associate editor). Pierre Berthon is an associate professor of marketing at Bentley College. He has held academic positions at Columbia University, Henley Management College, Cardiff University, and University of Bath. His teaching and research focus on electronic commerce, market information processing, organization and strategy, and management decision making. George M. Zinkhan is the Coca-Cola Company Chair of Marketing at the University of Georgia. After receiving his doctorate at the University of Michigan, he served on the faculty at both the University of Houston and the University of Pittsburgh. His main research focus is on the areas of communication, advertising, and electronic commerce. His recent coauthored books includeElectronic Commerce: A Strategic Perspective (2000) andConsumers (2002).     

AN EXAMINATION OF THE INFLUENCE OF MIDDLE-LEVEL MANAGERS IN FORMULATING AND IMPLEMENTING STRATEGIC DECISIONS

The upward influence of middle-level managers (MLMs) on strategic planning and decision-making is examined. It was found that: (1) upward influence activity was more prevalent in low risk/return types of strategic decisions than in high risk/return decisions; (2) upward influence activity was more prevalent during the implementation of strategic decisions than during the formulation of such decisions; (3) managers most often used rational arguments in their influence attempts; (4) managers were more likely to be successful than unsuccessful in influencing their superiors in strategic decisions; (5) managers most often attributed their success in influencing their superiors to internal causes and their failures to external causes; (6) managers from private sector organizations exerted influence in both high risk and low risk strategic decisions more frequently than did managers from public sector organizations; and (7) the number of years working with the superior was the best predictor of successful interactions and of risky decisions. Some insight into the development of widespread strategic thinking in an organization is provided.     

Toward a telework taxonomy and test for suitability: A synthesis of the literature

The current merging of computer and communications technologies is facilitating the trend towardtelework-remote work arrangements enabled by information technology. Organizations today have ever increasing options in the management and distribution of their work processes. In this study, we review the research on telework conducted in the United States, Western Europe, and Japan. We then propose a taxonomy for classifying different types of telework. Using this taxonomy, we examine the spatial, coordination, and temporal structures of different types of telework.Previous research results indicate that the introduction of telework is a complex process and has profound implications for the organization. However, this research critically lacks any guidance for the decision maker in determining the feasibility of implementing telework. We propose a framework for a telework suitability test to determine the appropriateness of telework, in a particular situation. This telework suitability test integrates existing research findings with future research areas.     

How Much Do We Know About Wealth Distribution in Australia?

This paper surveys what is known about wealth distribution in Australia and concludes that our knowledge is scanty. The most reliable evidence comes from studies using probate returns and with the abolition of estate duties, these studies are becoming out of date. However, it is clear that wealth is very unequally distributed. The top 5 per cent of adult individuals own between 40 and 50 per cent of the wealth. This inequality is not just due to life cycle effects, and there is no strong evidence that wealth distribution has become more equal in Australia in the period since the First World War.