The key issues and procedures of industrial marketing research

Industrial marketing research has failed to receive its due attention in marketing books and journals, even though the volume of transactions in industrial goods and services is more than twice that of consumer goods and services. This article provides a systematic and wide ranging review of the issues, procedures, and opportunities found in industrial marketing research.     

The Industrialization of the Southeast Since 1950: Some Causes of Manufacturing Relocation, With Speculation About Its Effects

A bstract . Although wide recognition has been given to the recent industrialization of the Southeast, little attention has been directed toward specific causes and the societal effects of this economic change. A concentration in manufacturing has occurred frequently in low-wage, low-growth industries as a result of labor surpluses and certain external economies in the region and also as a result of deglomerative forces acting in the older established manufacturing areas. It would appear that these compositional changes in the region's economy would lead to societal changes in an urbanistic direction.