品牌生命体假设及其延伸中的遗传与变异

一、品牌生命体假设品牌延伸就是为了增强市场的竞争力,提升品牌的价值力。要做到这一点,就必须充分考虑到品牌延伸对消费者心理认知的影响。只有了解了这一点,才能促成符合消费者意愿的良性购买行为,才能达到不断提升品牌。探讨品牌延伸对消费者心理认知的影响,我们首先把品牌     

企业境外工程项目管理应注意的几个问题

<正>随着我国"走出去"战略的深入实施,越来越多的企业走出国门,参与国际竞争,承揽工程项目。由于境外工程项目受工程所在国政治、经济、社会环境等方面的影响,通常具有不确定因素多、风险大、周期长等特点,这对企业境外工程项目的管理工作提出了挑战。笔者根据自己的工作体会,谈谈企业境外工程项目管理中应特别注意的几个问题。     

基于产权视角下的农地征用制度研究

农地发展权是农地产权体系中的一项重要权利.我国现行的农地征用制度存在着农地发展权的缺失.只有在农地征用制度中明确设立农地发展权,才能更好地保护农地持有者的利益.     

孕育新合作开启新篇章——记"20O7中美能源市场开发与风险管理研讨会"

2007年4月27日晚,中华人民共和国驻休斯敦总领事馆灯光璀璨.在首届中美能源市场开发与风险管理研讨会召开前夕,总领事馆举行招待会,欢迎前来参会的来自中国、英国、新加坡等国家和地区以及美国休斯敦、纽约、达拉斯、亚特兰大、巴特摩尔和华盛顿的能源管理专家以及学者代表.     

数字化转型视角下数字金融对企业投资效率的影响效应分析

以2011—2021年沪深A股和中小板上市公司为样本,分析数字金融对企业投资效率的影响效应。研究结果表明：数字金融能够缓解企业的投资不足,但会加剧企业的投资过度,与A股上市公司相比,数字金融对中小板上市公司的影响程度更大;数字金融影响投资效率的内在机制为缓解企业融资约束,主要表现为提高企业的信贷可得性;数字金融对投资效率的影响主要体现在制造业、软件和信息技术服务业、生产和生活性服务业,数字金融对内控有效企业投资过度的影响不显著。因此,要大力推进数字金融的发展,优化农村地区数字金融环境和强化企业内部控制建设。     

Labour-Market Developments at a Time of Heightened Uncertainty

These are testing times for labour-market policies in Indonesia. The country faces two major challenges in an unpredictable international and domestic environment: providing people with better, more secure jobs and raising productivity to help raise living standards and reduce poverty. Over the past several months, new global and domestic threats to economic growth have emerged and may hinder progress in jobs and productivity. In the longer term, the government is searching for new strategies to increase productivity, with a focus on supply-side investments in skills and training. In relation to events abroad, uncertainty has increased over the early initiatives taken by the new US president and his nationalist administration, such as the scuttling of the Trans-Pacific Partnership trade deal. At home, likely to be of some significance for economic policy are mass actions that were levelled against Jakarta’s governor but de facto also directed against the government. In the medium term, our assessment of the record of the Joko Widodo (Jokowi) government on the labour market is mixed. Over the past two years, growth has been slower than under the previous administration and hence job creation has also been muted. The experience of a handful of countries in Asia suggests that the government might have done more to stimulate economic growth and create jobs. The disappointing performance of manufacturing stands out. Yet inflation has fallen and the slide in the value of international trade—both exports and imports—has reversed in recent months. Improved fiscal management and a generally successful tax amnesty are other pluses. There was also an unexpected but considerable fall in unemployment in 2015–16, according to labour-force statistics. Some policies, such as the new approach to minimum wages, seem to have had beneficial effects for both business and the economy, and Indonesia has done well in some international rankings, such as the World Bank’s Ease of Doing Business index. However, the picture for the medium to longer term seems less bright for the labour market. There has been much talk about raising productivity by improving skills through government support for investment in training and apprenticeships, as well as by expanding vocational training along the lines of the German model. Expanding tourism is seen as one solution to the lack of employment for young secondary- and tertiary-educated jobseekers. But we have an impression of policy-making on the run; often, the argument for government intervention has not been made clearly enough. We argue that Indonesia still lacks a coherent, well-thought-out plan to increase jobs and productivity.     

国家创新体系视角下的创新型企业建设工程绩效评价

从2006年起,科技部、国资委、全国总工会三部门联合启动了创新型企业建设工程,由此我国创新型企业建设进入快速发展阶段,经过多年的培育,创新型企业建设工程到底有没有取得预想的结果?本文采用非介入研究、对比研究、综合分析等方法,综合评价了创新型企业建设工程近几年来所取得的主要成效,发现创新型企业已经成为我国研发投入的主要力量,其自主创新能力与国际竞争力持续提高,对国民经济发展的贡献日益显著.与发达国家相比,我国研发经费所占GDP的比重较低、研发人员在劳动力中的比例较低、技术对外依存度较高、发明专利的申请有效率较低.     

闽台食品供应链标章与规范整合研究

闽台食品供应链标章与规范及其监管路径和制度存在较大差距.探讨闽台食品及农产品标准对接和供应链标章与规范整合的可行路径,有助于推动闽台农业经贸一体化愿景的实现.     

PORTFOLIO CHOICE VIA QUANTILES

A portfolio choice model in continuous time is formulated for both complete and incomplete markets, where the quantile function of the terminal cash flow, instead of the cash flow itself, is taken as the decision variable. This formulation covers a wide body of existing and new models with law‐invariant preference measures, including expected utility maximization, mean–variance, goal reaching, Yaari's dual model, Lopes' SP/A model, behavioral model under prospect theory, as well as those explicitly involving VaR and CVaR in objectives and/or constraints. A solution scheme to this quantile model is proposed, and then demonstrated by solving analytically the goal‐reaching model and Yaari's dual model. A general property derived for the quantile model is that the optimal terminal payment is anticomonotonic with the pricing kernel (or with the minimal pricing kernel in the case of an incomplete market if the investment opportunity set is deterministic). As a consequence, the mutual fund theorem still holds in a market where rational and irrational agents co‐exist.     

《现代电视技术》课程教学改革新探

《现代电视技术》是电类专业学生的一门重要应用性课程,为激发学生学习兴趣,最大程度提高学生的实践技能,本文从教材选择、实验与实训以及成绩评定等几方面对《现代电视技术》课程的教学改革进行了探讨。