东风日产：换一种方式缔造新车推广传奇

2004年下半年以来．东风日产为推广其天籁、阳光、颐达等几款新车．颠覆传统的新车推广模式．斥资4000多万投放央视黄金时段广告．取得了远远超越其他汽车厂商的推广效果。2005年1—6月．东风日产乘用车销售同比增长高达120％。     

PPMs问题从GATT到WTO的发展及其遗留问题

本文将产品的“生产过程与生产方法”(PPMs)问题作为 GATT/WTO 体制中贸易自由政策与环境保护考虑相冲突的一个持续焦点,通过考察相关案例的背景及专家组报告,分析了相关专家组及上诉机构对此问题态度及处理方式上的变化与发展,指出其仍待解决的遗留问题并介绍了该问题在 WTO 多哈回合新一轮谈判中的体现,从而通过微观的具体分析结合宏观视角反映出该问题从 GATT 到 WTO 的产生、发展轨迹及最新动向。     

Measuring Vulnerability to U.S. Foreign Economic Sanctions

Economic sanctions are an important instrument of U.S. foreign policy. While politicians look favorably on unilateral economic sanctions as a policy instrument, many scholars attribute significant long-term economic costs to the United States and have doubts about their effectiveness. We outline a simple approach to assess the vulnerability of target countries to sanctions in order to develop focused sanctions and reduce unnecessary costs to U.S. business, avoid the imposition of sanctions on countries when sanctions are unlikely to have the desired effects, and determine what other countries must join the United States in imposing sanctions if they are to be effective.JEL Classification K330,F190     

Consumer power and choice deferral: The role of anticipated regret

This paper examines the influence of social power on consumers' propensity to defer choice. Based on the notion that elevated power reduces regret anticipation—the fear of making a wrong choice—it is proposed that power influences the extent of choice deferral by reducing consumers' susceptibility to anticipated regret. Because of the regret-based mechanism, power can increase or decrease consumers' propensity to defer choice, depending upon the situational factors that are associated with anticipated regret, such as salience of regret, outcome reversibility (e.g., return policy), and locus-of-regret (postponing vs. choosing now). Using different manipulations of power, seven studies provide consistent support for the proposed effects and show that situational factors and marketing strategies can induce, turn off, or even reverse the effect of power on deferral. Theoretical contributions and managerial implications are discussed.     

Good jump,bad jump,and option valuation

I develop a new class of closed‐form option pricing models that incorporate variance risk premium and symmetric or asymmetric double exponential jump diffusion. These models decompose the jump component into upward and downward jumps using two independent exponential distributions and thus capture the impact of good and bad news on asset returns and option prices. The empirical results show that the model with an asymmetric double exponential jump diffusion improves the fit on Shanghai Stock Exchange 50ETF returns and options and provides relatively better in‐ and out‐of‐sample pricing performance.     

The effect of traditionally marginalized groups in advertising on consumer response

Increasingly, national brands have cast people from marginalized groups in advertising. It is important to understand the elements that influence consumers’ responses to advertisements featuring groups who have been traditionally excluded from advertising campaigns. Although consumers may wish to buy brands that support their own views on human rights and equality, we propose that consumers in the target market may be uncomfortable if the group portrayal contradicts their beliefs about the topic, concept, or social groups in the ad. Across two studies, we show that when an ad creates this type of internal contradiction within consumers, it may elicit a more negative response than an ad portraying a more traditional model. However, we also find preliminary evidence that using models from marginalized groups can be more effective than using more traditional models—as long as such portrayals do not violate certain target consumers’ schemas. The implications of these results will be discussed.     

Experimental Multimarket Contact Inhibits Cooperation

We experimentally examine the effect of multimarket contact utilizing 2 × 2 Prisoner's Dilemma games and a strict discount factor control. We find that cooperation rates when participants play both games simultaneously are lower than or equal to when they play each game separately. This finding suggests that experimental multimarket contact may inhibit cooperation.     

What＇s on NPC ＆ CPPCC Sessions 2010？——Highlights of Premier Wen＇s Press Conference

The Third Session of 11th National People＇s Congress （NPC） of China and the Third Session of the 11th National Committee of the Chinese People＇s Political Consultative Conference（CPPCC） are held in Beijing from March 5-14 ,and March 3-12 respectively,China＇s less than two weeks time lasted but most important＂two sessions＂ won spotlights this year with no exception .     

Migrant entrepreneurship in China: entrepreneurial transition and firm performance

Small Business Economics - China is experiencing rapid urbanization during which millions of migrants move from rural to urban areas. Recently, China initiated the national strategy of “mass...