品牌契合对品牌关系质量和重购意向的影响

随着市场环境和技术的发展,品牌沟通已从"打扰时代"进入"契合时代".顾客不仅可以与旅游品牌进行互动和共创价值,而且在品牌推荐、共享体验等非交易性行为方面发挥了重要作用.在此背景下,品牌契合成为旅游企业提升品牌绩效和获取竞争优势所必需的战略要求.该研究以酒店和旅行社两类旅游品牌为例,探讨旅游品牌契合的结构及其对品牌关系质量和重购意向的影响.实证研究发现,旅游品牌契合是一个包括认同、关注、激情、专注和互动5个维度的二阶构念,品牌契合对品牌关系质量各维度均具有显著的正向影响,并通过影响品牌关系质量正向影响重购意向.最后,对旅游企业如何更好地进行品牌契合管理提出了管理建议,并就未来研究方向进行了展望.     

WTO成员关于ESM必要性的立场之原因探析(上)

WTO成员就ESM机制的必要性问题在长达10年的谈判中仍未达成共识。本文详细阐述了成员方在此问题上的两种对立观点,并深入分析了成员方不同立场形成的原因。指出经济的考虑是影响成员方立场的最直接的因素,政治的因素是最根本的原因;对GATS前景的不确定动摇着谈判者的决心,而对过度滥用ESM的心理恐惧又阻碍着发达国家支持ESM机制;此外,概念性难题和统计上的困难也是困扰ESM必要性的技术性原因。但是,ESM机制不会因此丧失其存在的必要性。     

“双二元短缺约束”下中国经济的阶段性特征

2005年以后,中国结束了长达50多年的短缺经济,进入产能过剩与资源约束为主的新短缺经济阶段,主要体现为＂生产资料与生活资料生产能力双过剩＂和＂资源性生产要素与基础设施、公共服务供给双短缺＂并存。1978年改革开放以后,中国经济经历了一个从短缺经济——后短缺经济——新短缺经济的演化过程。第一,1978-1996年,短缺经济阶段,主要表现为生产资料和生活资料的双短缺;第二,1996-2005年,后短缺阶段,主要表现为生活资料基本过剩,而生产资料存在短缺和不足;第三,2005年以后,新短缺经济阶段,主要表现为生产资料和生活资料的＂双过剩＂,资源约束与市场约束＂双约束＂逐渐成为我国经济发展的主要制约性因素。     

衡量城市健康发展的处置机制与治理秩序--基于包容理念的城市“维稳”新思路

本期特别策划的主题是“基于社会公平视角下的城市保障管理体系建设”,共有9位专家学者分别从包容理念下的城市治理秩序、民生供给的利益平衡、城市发展的风险与前景、城市公共服务的统筹管理、城乡公共资源均衡配置的监督机制以及基于农村人口城市化的驱动困局等角度,论证了城市发展过程中的热点难点问题,积极探索转型期城镇化发展的战略升级路径。     

Welfare Effects of Technological Convergence in Processed Food Industries

We develop a monopolistic competition model to investigate effects of international technological convergence on factor rewards, output composition, and welfare. Comparative static analysis indicates technological convergence improves the follower's—but impairs the leader's—international competitiveness. The leader's welfare improves unambiguously; the follower's welfare depends on the relative strength of convergence's income and terms-of-trade effects. We use data from seventeen food industries in thirty countries, 1993–2001, to test these analytical predictions. Evidence of convergence is found in thirteen of seventeen industries. Convergence lifts followers' relative wages and global value-added shares. Followers benefit from convergence's positive income effect. Leaders benefit from higher terms of trade.     

对地勘单位如何建立质量管理体系的思考

按照ISO9001标准要求建立质量管理体系是一个系统工程,领导重视上前提,全员参与是基础,体系文件是依据,员工素质是根本,技术标准落实是重点,监视测量是手段,持续改进是方向.应紧密结合地勘行业特点和贯标单位实际,全面部署,突出重点,明确质量管理体系的建立和持续改进,不断提高地勘质量保证能力.     

资本资产定价模型（CAPM）应用问题研究

资本资产定价模型使投资组合理论在整个经济学领域得到广泛的应用,但理论与实际背离的情况经常发生。他们研究发现其原因就是模型基本假设与经济环境的不符,并通过比较分析给出控制应用风险,改善投资环境的种种建议。     

经济全球化对我国企业营销的影响与对策

为了更好地迎接经济全球化的挑战 ,我国企业应采取一系列有效的营销对策 :加大实施多元化、专业化战略力度 ,迅速扩大我国企业的规模 ;建立战略联盟 ,增强企业国际竞争力 ;严格按国际惯例开展营销活动 ,争创一批国际名牌 ;利用国际互联网 ,大力开展网络营销 ;加强管理 ,按国际化标准培养市场营销人才。     

Chinese tourists' views of nature and natural landscape interpretation: a generational perspective

This study investigates Chinese tourists’ views of nature, interest in animal experiences and their preferred natural landscape interpretation content from a generational perspective. Eight hundred and eight self-administered questionnaires were collected at Wulingyuan, a UNESCO World Natural Heritage Site, in China. It suggests that overall Chinese traditional cultural values and beliefs, notably the thinking of tian ren he yi (oneness of nature with humans), still have considerable impacts on Chinese tourists. They were found to have a strong sense of connection with nature and a preference for cultural interpretations of natural landscapes. Meanwhile, Chinese might be reaching a point of convergence in terms of attitude towards nature and animals with their Western counterparts, as reflected by their weak anthropocentric view, and strong ethical and aesthetic appreciation of animals, regardless of generation cohorts. Yet, the study shows significant generational gaps: older generations have a stronger connection with nature, are more concerned about environmental issues and show more support for the Western approach towards nature protection; the younger generations hold weaker anthropocentrism, and are more interested in animals, yet are less likely to learn about nature through tourism interpretation.     

Examining the efficacy of self-classification approach in segmenting special-interest tourists: food tourism case

Self-classification is used as an a priori approach to tourist typology and market segmentation. However, skepticism still surrounds its ability to incorporate the multidimensionality of tourist behavior. This study seeks to empirically verify the efficacy of a single-item self-classification approach. The robustness of this self-classification measure is examined by comparing it to a data-driven multidimensional psychographic approach in terms of its ability to predict the behaviors of tourists toward food-related destination consumption. Results suggest that the single-item self-classification approach performs equally well as the psychographic approach in segmenting food-related consumption behaviors. The implications and limitations of this study are also discussed.