Antecedents of mobile app usage among smartphone users

Although mobile apps are already an influential medium in the new media industry as a whole, these apps have received little academic attention within the communication and marketing literature. This study develops and tests a hypothesized model to explain antecedents affecting app usage among smartphone users. The analysis of the structural equation model determined a final model with four significant factors (perceived informative and entertaining usefulness, perceived ease of use, and user review). Cost-effectiveness, a key variable of this study due to the particularity of 99-cent app price, had no influence on app usage. This study not only includes marketing implications but also offers insight into various theoretical applications to the field of mobile communication research by suggesting a conceptual model for the acceptance of mobile apps.     

The underlying mechanism of self-regulatory focus impact on compromise choice

The current research examines the psychological process underlying the differential sensitivity to the compromise effect associated with a distinct self-regulatory focus. In particular, we test two competing hypotheses: one based on the different weights assigned to decision components, and the one that draws on biased perception. This issue is explored via the statistical derivation of decision weights (Study 1), manipulation of the temporal frame of choice (Study 2), and altering the risks associated with decision-making (Study 3). The results of these three studies consistently support the differential weight account: Promotion-focused participants assign greater weight to the desirability (or hedonic value) of the choice outcome, whereas prevention-focused participants place greater weight on the likelihood (or risk) of achieving that outcome. However, perceptions regarding the desirability and the risk of the given choice are similar among those with a distinct self-regulatory focus.     

Asymmetric Linkages between BRICS Stock Returns and Country Risk Ratings: Evidence from Dynamic Panel Threshold Models

This study investigates the asymmetric linkages between the five BRICS (Brazil, Russia, India, China and South Africa) countries’ stock markets and three country risk ratings (financial, economic and political risk) in the presence of major global economic and financial factors. Using the dynamic panel threshold models, we find evidence of asymmetry in most cases. However, the significance and the signs of the effects of these risk ratings on the BRICS market returns differ across the lower and upper regimes. Furthermore, improvements in the global stock, West Texas Intermediate (WTI) and gold markets enhance the BRICS stock market performance. Increases in implied volatility indices lead to drops in the BRICS markets.     

Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value

Marketers often attempt to increase consumers' perceptions of value by raising the quality or reducing the price of products. Five studies demonstrate that consumers are generally more sensitive to lower-price promotions than to higher-quality promotions as they form their perceptions of retailer reputation (Study 1), that the perceived value mediates this effect (Study 2), that store image (prestigious vs. thrifty) moderates the effect (Study 3), and that perceived price level (Study 4) and quality level (Study 5) independently drive the moderating effect of store image.     

Analyzing online customer dissatisfaction toward perishable goods

Customers' willingness to purchase products varies based on product category due to the inherent limitations of virtual shopping. This study examines the expectations and dissatisfaction associated with purchasing perishable grocery goods online based on previous purchasing experiences of sensory goods (e.g., clothes, shoes, etc.) from online and other direct channels. Applying the model of dissatisfaction (Oliver, 1997), the purpose of this study is to explore how previous expectations affect the (perceived risk of imagined) dissatisfaction associated with the non-purchase/purchase decision; the effects of the (perceived risk of imagined) dissatisfaction on the degree of regret; and the effects of the degree of regret on reconstructed expectations. This study conducts surveys and applies statistical analyses, such as factor, regression, ANOVA, and ANCOVA to investigate the findings. Results of the study provide managerial and theoretical implications and offer suggestions to e-businesses.     

Labor Militancy in South Korea*

Korea has adopted the labor institutions of Japan, which are noted for ensuring industrial peace unparalleled elsewhere, fostering worker‐management cooperation: company unionism, no temporary layoffs, synchronized annual contracts, seniority‐based wages, and the bonus system. Yet the labor relations in Korea have been turbulent for the last 15 years, with its strike intensity exceeding that of any industrialized country during most of that period. Why is labor so militant in South Korea? This research identifies two types of factors responsible for Korean labor militancy. First are sociopolitical factors: abrupt decontrol of labor relations in 1987 for which labor and management were and continue to be ill prepared, and the dominance of the age‐cohort of young, assertive workers in the workforce. The second factor is that Korean industrial policy and structure are shown to encourage union militancy as an unintended consequence.     

Cognition, Persuasion and Decision Making in Older Consumers

Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss extant findings from consumer behavior and related disciplines (e.g., cognitive psychology, neuroscience, social psychology, gerontology) as they pertain to the effects of aging on consumer memory, persuasion and decision The first two authors co-chaired the workshop at the Choice Symposium and made major and equal contributions to this article. The remaining authors were participants in the workshop. They also contributed to this article and are listed in alphabetical order. We wish to thank the editor and Cathy Cole for their helpful comments on the paper. The article, including a more complete list of references, was shortened to meet the page-length constraints of the special issue. The longer version is available upon request from the senior authors.     

Nonparametric estimation and inference on conditional quantile processes

This paper presents estimation methods and asymptotic theory for the analysis of a nonparametrically specified conditional quantile process. Two estimators based on local linear regressions are proposed. The first estimator applies simple inequality constraints while the second uses rearrangement to maintain quantile monotonicity. The bandwidth parameter is allowed to vary across quantiles to adapt to data sparsity. For inference, the paper first establishes a uniform Bahadur representation and then shows that the two estimators converge weakly to the same limiting Gaussian process. As an empirical illustration, the paper considers a dataset from Project STAR and delivers two new findings.     

How Much are Health Websites Influenced by Culture? Content Analysis of Online Diet Programs in the United States,the United Kingdom,and Korea

This study investigates the content of diet websites in the United States (US), United Kingdom (UK), and Korea from a cross-cultural perspective using two cultural typologies: Hofstede's individualism-collectivism and Hall's low-high context. The results show a balance of the universal features and culture specific characteristics in the websites. Interestingly, the UK was in the middle between the US and Korea in several features even though the UK and the US typically had been generally included in the same cultural group in advertising studies. It was also determined that neither Hofstede's typology nor Hall's high-low context is enough to explain the cultural representations found on the websites. The need for new typologies for explaining or categorizing the cultural characteristics in advertising is suggested.     

Terrorism and crisis management: The Rangoon bombing incident of 1983

The Rangoon bombing incident represents one of the major crisis events for examination if one is to understand the process of crisis management of Chun Doo Hwan's government within the context of the ROK‐U.S. Combined Forces Command. Moreover, the Rangoon bombing was the first grave terrorist act on the international scene, and North Korea's involvement was not immediately revealed. This case clearly illustrated how South Korea's resolve in restraining punitive military action against North Korea could resolve a crisis without escalating it, and facilitate a favourable outcome. Indeed, in order to protect or to minimize the damage to its interests and without triggering an unwanted escalation of crisis, South Korea made vigorous efforts to pressure North Korea into softening its belligerent stance through the use of diplomatic sanctions.