A multilevel analysis of the service marketing triangle in theme parks

ABSTRACT

This study explores multilevel relationships between employees and visitors within 25 theme parks in Taiwan. The adapted constructs with corresponding items of interactive, internal, and external marketing were developed based on the service marketing triangle theory and previous literature. The results show that interactive marketing influences visitor satisfaction and behavioral intentions; internal marketing influences interactive marketing, and moderates the effect of interactive marketing on satisfaction; external marketing influences satisfaction; and satisfaction affects behavioral intentions. This study demonstrates that examining the influence of cross-level service marketing on internal and external customer satisfaction is crucial to the operational success of theme parks.     

Book Assets,Real Estate,and Returns on Common Stock

Since real estate is common to most firms, this study examines whether there is a real estate factor in common stock returns that is not completely captured by existing asset pricing models. The three-factor model of Fama and French (1993), hereafter FF, is extended to incorporate a unique real estate factor. Using his extended-FF model, we examine the returns on 53 industry portfolios of common stocks over the 1972 through 1995 time period. The results indicate that a significant 19 percent of the industries are systematically related to the real estate factor. Most interestingly, we show that the loading of the real estate factor in common stock return is related to the loading of the book-to-market equity factor in these returns. We also construct decile portfolios of common stocks based on historical sensitivities of common stock returns to the real estate factor. The coefficients on the real estate factor vary systematically across the decile portfolios. The results of our analysis suggest that portfolio managers should manage their exposure to real estate.     

An ODE approach for the expected discounted penalty at ruin in a jump-diffusion model

Under the assumption that the asset value follows a phase-type jump-diffusion, we show that the expected discounted penalty satisfies an ODE and obtain a general form for the expected discounted penalty. In particular, if only downward jumps are allowed, we get an explicit formula in terms of the penalty function and jump distribution. On the other hand, if the downward jump distribution is a mixture of exponential distributions (and upward jumps are determined by a general Lévy measure), we obtain closed-form solutions for the expected discounted penalty. As an application, we work out an example in Leland’s structural model with jumps. For earlier and related results, see Gerber and Landry [Insur. Math. Econ. 22:263–276, 1998], Hilberink and Rogers [Finance Stoch. 6:237–263, 2002], Asmussen et al. [Stoch. Proc. Appl. 109:79–111, 2004], and Kyprianou and Surya [Finance Stoch. 11:131–152, 2007].      

Management earnings forecasts and bank loan contracting

We find that firms tend to issue management earnings forecasts and convey good news before bank loan initiation. Issuing firms enjoy more favorable contracting terms and attract more lenders. Management forecasts issuance within a nine‐month period prior to the loan activating quarter can lower the subsequent loan spread by 14.06 basis points. Moreover, firms with larger management forecast errors are charged harsher contracting terms and attract fewer lenders. Our study suggests that firms strategically issue management earnings forecasts before entering into debt contracts and lenders incorporate the information contained in management earnings forecasts into bank loan contracting.     

International strategy implementation: Roles of subsidiaries, operational capabilities, and procedural justice

This study develops a framework to propose how the differentiation of operational capabilities (coordination and configuration) and procedural justice fits to different subsidiary roles, and the relationship between the fit and the subsidiary performance. The findings are based on a survey of sixty-two foreign subsidiaries in Taiwan. The results indicate that (1) the operational capabilities and procedural justice of the top-performing subsidiaries can be differentiated according to their distinct strategic roles, and the differentiation exhibits an ideal profile for each role as shown in Fig. 2; (2) the extent to which a subsidiary fits the ideal profile associated with its role is positively related to the subsidiary's performance. The authors discuss the theoretical and managerial implications and provide some suggestions for the future study.     

Coping Strategies Used by Lodging Managers to Balance Work and Personal Lives: An Exploratory Study

The hospitality industry offers services to consumers around the clock, every day of the year. Lodging managers, in particular, are required to work long hours in a highly unpredictable and stressful environment. Consequently, a successful career in hotel management leaves little time for outside activities which often leads managers to leave such positions or the industry altogether. The purpose of this study is to explore the coping strategies used by lodging managers who have a successful balance between their work and personal lives. Eight coping strategies are identified by interviewing 15 lodging managers.     

The conspicuous absence of examination questions concerning the Great Irish Famine: political economy as science and ideology *

To advance our general understanding about the development of nine-teenth-century Irish political economy in the wake of the Great Irish Famine (1846–51), this article analyses the Famine's impact on a previously unstudied, yet uniquely authoritative, element of the displine: the questions given to candidates for the Whately Professorship of Political Economy at Trinity College, Dublin from 1832 to 1882. This article concludes, contrary to previous arguments, that the Famine did not fundamentaly influence the discipline's development, and relates this conclusion to debates over whether and how political economy functioned as an ideology in shaping policy responses to the Famine.     

Perceived difference in expertize and individual performance in cross-functional teams

Previous studies examining diverse team knowledge resources and individual members' performance largely follow the information perspective and propose that team informational diversity may help individuals perform better. Unlike previous authors, we integrate arguments from subgroup theory and the social categorization perspective to argue that when a person works in a cross-functional team, perceiving differences in expertize with other teammates may decrease the person's social exchange relationship with colleagues, that is, team-member exchange/TMX. Thus, perceived differences in expertize with other teammates may reduce TMX and, in turn, weaken individual task performance. Moreover, team members' social exchange relationship with the leader/LMX may offset the individual's deficiency in TMX to complement the person's task performance. We examine dyadic data collected from Taiwanese worker-supervisor pairs and find support for our hypotheses.     

Information content of options trading volume for future volatility: Evidence from the Taiwan options market

This study follows the approach of Ni et al. [Ni, S.X., Pan, J., Poteshman, A.M., 2008. Volatility information trading in the option market. Journal of Finance 63, 1059–1091] – based upon the vega-weighted net demand for volatility – to determine whether volatility information exists within the Taiwan options market. Our empirical results show that foreign institutional investors possess the strongest and most direct volatility information, which is realized by the delta-neutral options/futures trades. In addition, a few individual investors (less than 1% of individuals’ trades) might be informed and realize their volatility information using the strangle strategy. Surprisingly, we find no evidence to support the predictive ability of the volatility demand from straddle trades, despite the widespread acknowledgement that such trades are sensitive to volatility.     

The Pursuance of Better Quality of life: In the Long Run, Better Quality of Social Life Is the Most Important Factor in Migration

A bstract . A model is developed to explore the relationships between interregional migration and regional variations of quality of life. The model incorporates the impact of the interregional variations of the various aspects of quality of life including economic, political, environmental, social, health and education. The long-run and short-run migration data for 65 major U.S. standard metropolitan statistical areas are used to test the model. The results suggest that unlike the conventional conclusions, economic factors are not so important in motivating interregional migration. Rather, it is shown that in the long-run the pursuance of better quality ot social life turns out to be the most important factor. In the short-run, the results suggest that the pursuance of better environmental quality is the dominant factor in explaining the interregional migration.