Marketing social missions—adopting social marketing for social entrepreneurship? A conceptual analysis and case study

• In aiming for voluntary behavioral change, social marketing may be particularly attractive for social entrepreneurs, but conversely, they may not have the resources or knowledge for conducting full-blown social marketing campaigns. In response to the growing importance and role of social entrepreneurship in tackling social problems and the lack of research concerning how social marketing may play a role in such organizations, the purpose of this paper is to develop a deeper conceptual understanding of how social marketing may be of use to social entrepreneurial organizations. The research reports on a case analysis of One Drop and its Aqua expo and the utilization of social marketing in pursuit of its goal to achieve water conservation in the Northern Hemisphere. The research shows the adoption of elements of social marketing but not a conscious adoption of social marketing as a strategy.

Copyright © 2012 John Wiley & Sons, Ltd.     

Participant crowding and physical contact rates of whale shark tours on Isla Holbox,Mexico

Whale shark tourism is a growing niche market within the marine wildlife tourism sector. Increased visitation and declining whale shark numbers at some tourism sites worldwide raise questions over the long-term sustainability of this industry. This study examines the social and potential biological impacts of “swim-with” whale shark tourism on Isla Holbox, Mexico. A total of 397 tour participants completed a self-administered questionnaire regarding perceived crowding, reported encounters and encounter norms, as well as self-reported physical contact rates with whale sharks. Relatively high physical contact rates suggest that tourism may cause some harm to sharks. Users who encountered more swimmers than their norm felt significantly more crowded and were more likely to perceive the industry as having a negative impact on the sharks and surrounding environment. However, the results suggest that the number of boats in the whale shark viewing area may have a greater influence on crowding than number of swimmers. Management interventions to improve the sustainability of the industry include improved interpretation and guide intervention, achieving higher compliance with existing guidelines, and limiting the number of boats allowed in the whale shark viewing area.     

The prognosis and surveillance of risks from commercial credit borrowers

This paper reports the main results of an empirical research project dealing with the prognosis and surveillance of corporate credit risks. In the course of the research programme both quantitative (balance sheet analysis, current accounts data analysis) and qualitative (assessment of management) methods were applied. Each of the three parts of the project is independently usable However, the combined application of the three approaches avoids deficiencies of using only one of the components and improves the early detection of credit risks.     

The effect of environmental innovations on employment changes: an econometric analysis

This paper examines the determinants of employment changes due to an environmental innovation of an establishment. The data stem from telephone surveys in five European countries. 1594 interviews have been realized with environmentally innovative establishments representing the European industry and service sector. Based on results of discrete choice models, we show that if the most important environmental innovation is a product or service innovation it has a significantly positive effect on the probability of an increase in employment compared with the probability of no noticeable change. In contrast, if the most important environmental innovation is an end‐of‐pipe innovation it has a significantly positive influence on employment decrease. Methodologically, we consider the multinomial logit model and several multinomial probit models. We find that the estimates of the parameters of the explanatory variables are very similar in the different approaches. Copyright © 2004 John Wiley & Sons, Ltd and ERP Environment.     

The paradox of weakness in the politics of trade integration

In his 1960 seminal contribution to game theory and its applications, The Strategy of Conflict, Thomas Schelling suggested that in international negotiations, strong international opposition may be an asset rather than a liability. Rather than constraining it, the opposition would enlarge the opportunity set thus making it easier to successfully conclude international negotiations. This property, which is also known as the Schelling-conjecture, shares some aspects with constitutional economics, namely the two-level approach suggesting that it might be beneficial for all parties to give up some power by tying one??s hands. In this paper we examine by means of a simulation study how far we can take this notion in the politics of trade integration. In explicitly marrying Schelling??s 1960 idea with the 1988 two-level approach by Putnam and embedding the result into the political economy of trade we find that the threat of a domestic opposition or national institution having a veto power frequently but not always delivers a more favorable outcome for the respective trade representative at the international table. Whether the Schelling-conjecture applies or not actually depends on the subtle interplay of a ??bully effect?? and a ??serenity effect??.     

THE IMPACT OF DIVIDEND IMPUTATION ON FIRMS‘ FINANCIAL DECISIONS

This paper investigates the impact of Australia's dividend imputation system on the financial decisions to be faced by an Australian resident company. It briefly outlines the dividend imputation system as enacted, and then analyzes its economic effects on companies' dividend, financing and investment decisions.     

Asymmetric information about workers' productivity as a cause for inefficient long working hours

In this paper, a model of labor contracting with asymmetric information is developed in order to explain the existence of inefficient long working hours. Since firms cannot observe workers' true productivity, they use long working hours as a mechanism to sort productive workers. The model therefore predicts that workers with a high productivity will tend to work inefficient long hours. An empirical analysis confirms this prediction: high-productivity workers are more likely to experience hours constraints in the form of overemployment than low-productivity workers. Moreover, the extent of overemployment is positively related to productivity.     

Offsetting Versus Mitigation Activities to Reduce $$\hbox {CO}_{2}$$ Emissions: A Theoretical and Empirical Analysis for the U.S. and Germany

This paper studies the voluntary provision of public goods that is partially driven by a desire to offset for individual polluting activities. We first extend existing theory and show that offsets allow a reduction in effective environmental pollution levels while not necessarily extending the consumption of a polluting good. We further discuss the impact of an increased environmental preference on purchases of offsets and mitigation activities. Several theoretical results are then econometrically tested using a novel dataset on activities to reduce \(\hbox {CO}_{2}\) emissions for the case of vehicle purchases in the U.S. and Germany. We show that environmental preference triggers the stated use of \(\hbox {CO}_{2}\) offsetting and mitigation channels in both countries. However, we find strong country differences for the stated purchase of \(\hbox {CO}_{2}\) offsets. While such activities are mainly triggered by a high general awareness of the climate change problem in the U.S., the perception that road travel is responsible for \(\hbox {CO}_{2}\) emissions to a large extent is more important for driver’s license holders in Germany.     

A Long and thorny road

When the European Union and the United States agreed on the Framework for Advancing Transatlantic Economic Integration at the EU-US Summit on 30 April 2007, creating the Transatlantic Economic Council (TEC), they praised themselves for opening a new era in transatlantic regulatory cooperation. Transatlantic integration and growth were said to be enhanced and efforts to reduce barriers to transatlantic trade and investment redoubled. However, after two meetings of the TEC with only modest achievements, enthusiasm has faded quickly and finger pointing has begun anew. What went wrong?