这里的世界最明亮

这片热土最明亮,火神普罗米修斯为之动情。在中国、在广东、在中山的一个边远小镇。小镇的名字叫古镇。其实她不古,二十多年前的小镇只有一条小街紧贴在珠江三角洲那条著名的西江边上。而今,小镇高楼林立,车水马龙,人声鼎沸,无时不在显耀着光芒魅力。她把全世界所有的光明使者吸引到自己身边,又将更加绚丽明亮的世界赐给了地球的每一个角落……     

E-banking comes to town: Exploring how traditional UK high street banks are meeting the challenge of technology and virtual relationships

UK high street banks are continuing to extend the choice of channel through which customers can manage their moneycolon; an obvious example is e-banking. They have been keen to exploit technological advances and changing customer attitudes to alternative channels. Additionally, competition from leaner new market entrants has provided an added incentive to adopt new approaches. In the light of such developments, it is worth reflecting on the changing nature of the bank–customer relationship. This paper suggests that banks are finding it difficult to manage relationships effectively due, in large measure, to the sheer volume of customer data generated by new interactive, technology-based channels. Paradoxically, it seems that the more data banks have about customers the less likely they are to know them on a personal level. It is further suggested that channels such as e-banking potentially reduce the level of personal contact between bank and customer to the extent that a ‘virtual’ relationship develops. This paper concludes that, given the tendency towards ‘virtualisation’, it is inconceivable that bank–customer relationships will become any more intimate in the future. Indeed, a greater degree of personalisation in customer communication may be the very best that banks are able to offer.