Influence of consumption experiences on customers＇ satisfaction： an empirical study on fresh farm products in Wuhan, China

Which factors influence customers＇ satisfaction？ Which way or path does each factor influence and decide customers＇ satisfaction？ These problems are the focuses of the research on customers＇ satisfaction.This paper analyzes the survey data from some customers in the fresh farm food supermarket of Wuhan City with factor analysis method,multiple linear regression method,etc.The analysis results reveal that： 1） the consumption experiences decide customers ＇ satisfaction degree through influencing the customers＇ expectation and the perceived performance,namely the consumption experiences is the important factor which decides customers＇ satisfaction; 2） the consumption experiences that influence customers＇ satisfaction is a multi-dimensional construct,including such four dimensions as product consumption experience,service experience,shopping convenience experience,supermarket environment experience; furthermore,the degree that different consumption experiences influence customers＇ satisfaction is diverse,and the product consumption experiences are the most important factor.This paper is of realistic significance to a certain extent to enrich the theoretical research on customers＇ satisfaction and promote the practice of agricultural product marketing.     

Conceptual Model for Urban Competitiveness

Urban competitiveness is always the focus of researches on urban economy. The variety of definitions and evaluation systems of urban competitiveness are the results of lack of accurate and comprehensive understanding on urban competitiveness. This paper reviews five groups of definitions on urban competitiveness and establishes a conceptual model for urban competitiveness.     

The Research about Earnings Management Incentives of Listed Companies in China

This paper overviews earnings management incentive of listed companies and finds the incentives of cost in transactions with stockholders, a comparative performance advantage and a rational response to that market behavior which is anticipated. This paper tells us that even if there were no agency problems, earnings management should exist all the time.     

Macroeconomic Policy, Exchange Rate Regimes and Economic Growth

China has been keeping high economic growth rate since it carried out managed floating exchange rate regimes in 1994, while now begins to face retrenchment pressure brought by the depression of internal and external economy. The establishment of RMB exchange rate regime should take account of the validity of macroeconomic policy, macroeconomic growth and the regional internationalization of RMB.     

Analysis of Chinese Cigarette Competition Modes in the Government Monopoly Environment

As a main tax resource, cigarette industry brings about 10% of Chinese annual income. China is by far the largest producer of tobacco products of the world. The nation＇s policy and management mechanism are important elements greatly influencing the competition structure of cigarette industry. Due to the double characters of tobacco, the country generally imposes a high tax and a limited total product output in order to intervene the cigarette market. Therefore, the price signal of cigarette market is distorted and to large extent the competition of the industry is far from a free one, Presently cigarette industry is under the administrative monopoly management in China and meanwhile the cigarette producing is in a multi-element competition style within the nation＇s planning scheme. In other words, administrative monopoly and over-competition exist simultaneously in China＇s cigarette industry. The country predetermines the output quota of each cigarette manufacturing enterprise and the actual production outputs of these enterprises could be adjusted through the quota trades among them. The competition in cigarette industry is mainly represented in 3 modes, i.e. production output competition based on quota trades, value-added competition in producing and selling, and the niche market competition based on product classification.     

Empirical Analysis of the Relationship between Incomes of Farmers and Intra-industry Trade of Agricultural Products

With the slashing reform towards liberalizing trade in the last two decades, the international trade of agricultural products between China and America is intra-industry trade in character. In this paper, we select two time series： incomes of farmers and Grubel-Lloyd index of intra-industry trade. Through cointegrating these two variables, we estimate an error correction model （ECM）. And it is found that increasing intra-industry trade of agricultural products can help raise incomes of farmers.     

Study on Multilevel Fuzzy Synthetical Evaluating Model of Science ＆ Technology Awarding

In order to realize the impersonality, justness, impartiality and rationality in the awarding work of science ＆ technology, it is necessary to establish an evaluating model to make the evaluating course numeric as well as a complete system of evaluating indexes. The theory of fuzzy mathematics is adopted in this paper to establish a multilevel fuzzy synthetical model to quantitate the evaluating index system for science ＆ technology awarding and to provide the scientific decision-making basis for science ＆ technology awarding.     

EU-GHINA PARTENABIAT 2006：Trade Pageant between China and the EU

Chengdu, the capital city of Sichuan Province, is well known throughout Chinese history for Wealthy Heaven Country, the beautiful Emei Mountains, and even the lovely panda, Panpan. On November 9, 2006, seeing through the thin fog curtain, Chengdu attracted the focus of the whole world, EU- China Partenariat 2006 was held here.     

The Development of Community Tourism： A Relational View of Development Economics

By adopting the research method of documentary research, combining the related theory of development economics, and starting with the concept of community tourism, this paper brings forward the ＂Dual Structure＂ and the Kuznets Hypothesis of community tourism, and defines ＂the game theory＂ between the residents of community and tourists, as well as the increasing relationship between the per capita tourism income of community and the Geordie Modulus of community. Conclusively it puts forward the way of developing the tourism and community harmoniously, namely, taking the human as the dominant factor and being joined by the community.