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51.
Customer mind-set of employees throughout the organization 总被引:2,自引:0,他引:2
Karen Norman Kennedy Felicia G. Lassk Jerry R. Goolsby 《Journal of the Academy of Marketing Science》2002,30(2):159-171
Previous research has provided strong evidence for the benefits of embracing a market orientation, an organizational focus
highlighting the needs of customers, and the creation of customer value. This study extends this focus on the customer to
the individual worker level. A construct, customer mind-set (CMS), is developed that reflects the extent to which an individual
employee believes that understanding and satisfying customers, whether internal or external to the organization, is central
to the proper execution of his or her job. In this exploratory study, the authors develop a parsimonious scale for measuring
CMS. Relationships between CMS and significant organizational variables are examined to establish CMS's validity and provide
some tentative insights into its value to researchers and practitioners. The authors believe the CMS construct will allow
for operational-level analysis of the extent to which a customer orientation is embraced throughout an organization, permitting
managers to implement targeted improvement strategies.
Karen Norman Kennedy is an assistant professor of marketing at the University of Alabama at Birmingham. She earned her Ph.D. from the University
of South Florida. Her research interests include customer orientation and cultural change in organizations, as well as the
evolving role of customers and employees in today's marketplace. Her work has been published in theJournal of Personal Selling and Sales Management, theJournal of Services Marketing, Industrial Marketing Management, and theJournal of Marketing Education.
Felicia G. Lassk is an assistant professor in the Marketing Group of Northeastern University. She received her Ph.D. from the University of
South Florida. Her research interests include customer orientation, salesperson job involvement, and measurement issues. Her
articles have appeared in the theJournal of Personal Selling and Sales Management, Industrial Marketing Management, and theJournal of Marketing Education, among others.
Jerry R. Goolsby is the Hilton/Baldridge Eminent Chair of Music Industry Studies at Loyola University New Orleans. He received his Ph.D. from
Texas Tech University. His research interests include issues related to market orientation and its implementation, customer
and employee relationships, and sales interactions. His work has been published in theJournal of Marketing, theJournal of Marketing Research, theJournal of the Academy of Marketing Science, and other marketing journals. 相似文献
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Gavin Kennedy 《Economic Affairs》1989,10(1):6-8
How can defence fit into the market economy? Gavin Kennedy, of Heriot Watt University, outlines the tension between markets and bureaucracy in national defence. 相似文献
54.
Indigenous families experience substantial and multiple forms of economic burden arising from the size and structure of their families and households. Indigenous households are more likely to have more than one family in residence than other Australian households and are more likely to be multigenerational with older Indigenous people living with younger people in extended family households. This paper seeks to characterise the economies of household size in Indigenous and other Australian households using equivalence scales that cover the range of feasible values and 1995 National Health Survey data. 相似文献
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Dara Szyliowicz Kevin H. Kennedy Teresa Nelson 《Technology Analysis & Strategic Management》2013,25(2):223-240
This paper examines the effects of macro-environmental variables on country-level patterns of participation by firms on the US NASDAQ stock exchange. NASDAQ’s popularity can be linked to the strength of its technological system, as well as the high frequency of listings of technology-oriented firms. Using concepts from organization theory, strategy and international business, we consider the impact of political, legal, cultural, and colonial heritage status on the strategic capital-seeking behavior of non-US companies in US markets. We empirically demonstrate that similarity in legal systems and a shared colonial heritage will influence the probability of a non-US country having firm participation on the NASDAQ. The results also indicate that the effects of institutional forces are not static processes 相似文献
59.
Combining Bond Rating Forecasts Using Logit 总被引:1,自引:0,他引:1
Companies sometimes use statistical analysis to anticipate their bond ratings or a change in the rating. However, different statistical models can yield different ratings forecasts, and there is no clear rule for which model is preferable. We use several forecasting methods to predict bond ratings in the transportation and industrial sectors listed by Moody's bond rating service. A variant of the ordered‐logit regression‐combining method of Kamstra and Kennedy 1998 yields statistically significant, quantitatively meaningful improvements over its competitors, with very little computational cost. 相似文献
60.
An extensive literature in education shows little relationship between teaching and research. Authors advance the notion that research enhances teaching, but they typically ignore the prospect of teaching enhancing research. We report the results of a survey of active researchers in economics who were asked if they could cite a specific instance in which their research was substantively influenced by their teaching. About 50% reported such an experience, with a further 35% indicating, without prompting, that their teaching had a very positive effect on their research in general. Their comments identify a variety of channels through which teaching influences research. 相似文献