Place and certification cue usage with Canadian forest products

Place-based promotion is used in many industries, including food and wine products, to create a competitive advantage. This study focused on consumer behaviours related to cue usage of origin (i.e. local and imported) and certification (i.e. sustainable products) with the goal of understanding the importance of these two cues used together or separately in the context of Canadian forest products. The study asked consumers in a small Canadian city about their quality beliefs, value assessments and purchase intentions for local and/or certified products. Using a quasi-experimental design, the manipulations include location (local vs. imported), certification (certified vs. uncertified) and product type (commodity vs. value-added). A repeated measures ANOVA found that both cues of origin and certification were important as respondents perceived local products as better quality and higher value, and respondents were more likely to purchase them over most other types. A regression analysis indicated that in most cases quality and value were predictors, but value was the most important indicator of the likeliness to purchase specific forest products. This study has the potential to aid marketers because certification cue usage does not appear to have been examined in conjunction with a product’s local vs. foreign origin.     

High‐Growth Women’s Entrepreneurship: Fueling Social and Economic Development

High‐growth firms, often referred to as “gazelles,” are equated with entrepreneurial success and celebrated as the key to growing economies, and women’s entrepreneurship is a vehicle of economic and social development. This special issue publishes papers that address the general lack of research on high‐growth women’s entrepreneurship. In this introduction paper, we offer an adapted framework for the factors driving high growth across multiple levels: individual (entrepreneur and entrepreneurial team characteristics), venture (strategy, organizational structures, and systems), resources, location, and environment. We also introduce the papers in this special issue and present an overview of the contributions to this issue.     

THE IMPACT OF LOW‐PRIORITY LAWS ON CRIMINAL ACTIVITY: EVIDENCE FROM CALIFORNIA

We examine the impact of low‐priority initiatives on criminal activity. Low‐priority initiatives mandate that minor marijuana possession offenses be the lowest enforcement priority for police. Localities pass these laws because they believe if officers devote fewer resources toward minor marijuana crimes, more resources will be available to deter more serious crimes. Using data from California, we find that jurisdictions that adopted low‐priority laws experienced a reduction in arrests for misdemeanor marijuana offenses. However, we do not find evidence of a consistent effect of enacting a low‐priority initiative on the crime or clearance rate of other felonies. (JEL H1, H4, K4)     

Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention

Really new products (RNPs) create new product categories or at least significantly expand existing ones. The development of RNPs is a strategic priority for most companies. However, 40% to 90% of new products fail, often due to consumers' lack of understanding of product features and benefits. Learning strategies, such as analogical learning and mental simulation, can help consumers understand the benefits of RNPs and thus may contribute to the successful development of marketing campaigns. Moreover, the presentation format of marketing communications is likely to influence consumers' understanding of the product. Pictorials have the potential to convey novel information without overloading the decision maker and thus may be a more efficient way to present information about RNPs than words. This paper contributes to a better understanding of consumer information processing in learning for RNPs. Study 1 examined the impact of (1) learning strategies (analogical learning vs. mental simulation) and (2) presentation formats (words vs. pictures) on product comprehension. Study 2 used an eye‐tracking experiment to assess how respondents' visual attention patterns may affect product comprehension. Study 1 showed that the use of words in marketing communications for RNPs is generally more effective to enhance product comprehension than the use of pictorials. However, the video glasses were a notable exception as the combination of mental simulation and pictures yielded a high comprehension level for this product. This suggests that the use of pictorials may be appropriate to convey information for products of a more hedonic as opposed to utilitarian nature. Study 2 used a combination of eye‐tracking measures and self‐reports to help illuminate the cognitive processes at work when consumers learn new product information. The results suggest that an increase in attention to an element of the advert can account for one of two underlying processes: (1) an increase in comprehension; or (2) a difficulty to understand product information which may result in consumer confusion. This study adds evidence to a growing body of literature that demonstrates the power of learning strategies such as mental simulation and analogical learning in preparing consumers for new product acceptance. The use of visual stimuli contributes to the debate on the effectiveness of words versus pictures, seldom applied in a new product development (NPD) context. These findings are integrated into a discussion of the managerial implications and the potential avenues for future research in the area.     

“China,why not?”: serious leisure and transmigrant runners’ stories from Beijing

The purpose of this study was to examine how amateur, serious distance runners negotiate their running practices upon transnational migration to China. Despite the extensive body of research into expatriate experiences and adaptation, serious leisure as a site where meaning-making occurs has not been studied in existing research. Through interviews with five female and two male expatriates, we studied the ways in which Western runners brought meaning to the transition experience and negotiated meanings and bodily practices associated with running. Through narrative analysis, we identified three core narratives of migration (possibility, necessity and growing up) and two emergent narratives (community and running to feel like oneself) about shifting meaning in running. We conclude with implications for future research in serious leisure and migration studies.     

The contours of employee voice in SMEs: the importance of context

This article develops a context‐sensitive approach to analyse how and why voice operates in small‐ to medium‐sized enterprises (SMEs), an area that remains under‐theorised and under‐researched. By building on a priori frameworks with proven ability to unpack complexity and take account of the wider context of SMEs, this article explores how resources (human and social capital) and constraints (product market, labour market and strategic orientation) interact to shape voice practices. The article finds significant differences between ‘reported’ compared with ‘actual’ practices in situ, and identifies different types of firms (‘strategic market regulation’, ‘strategic market‐led’ and ‘non‐strategic market‐led’) along with the factors that influence the form and practice of voice. Overall, the article argues that researchers should further pursue research that appreciates the layered nature of ontology and the role played by firm context to explain complex organisational phenomena, if we are to advance our understanding of voice practices in SMEs and beyond.