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31.
Risk discriminating portfolio optimization provides a risk-related path to performance optimization 相似文献
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The presence of network ties within location plays a significant role in organization and evolution of clusters. This has proven to be particularly true for clusters specializing in knowledge intensive industries, where the organization of resources – people and technology – has been a primary driver for firm and regional performance. With the help of a longitudinal case study of the Bangalore IT cluster in India, we investigate the effect of local and non-local network ties on its evolution. We argue that networks – both local and non-local – play an important role in the development of cluster. We propose a non-linear relationship between cluster evolution phases and the type of network ties most prominent. Our study also outlines the role that embedding, expansion, and extension of ties plays in transitioning cluster from one phase to the other. The consideration of non-local ties is rather nascent in the cluster literature and promises to enhance the understanding of how clusters develop at both levels – policy as well as firm. 相似文献
34.
Prior research has not verified the theoretical or practical value of slice-of-life and slice-of-death advertising appeals in relation to advertising and branding constructs like advertising polysemy and consumer-based brand equity. The authors make conceptual, measurement, and managerial contributions to this research issue dealing with slice of life versus death advertising appeals. Across three studies, the authors measure, evaluate, compare, and contrast slice-of-life and slice-of-death (SOL/D) advertising appeals across British and American cultures. The authors demonstrate the interrelationships of SOL/D appeals with advertising polysemy, consumer-based brand equity, cultural differences in advertising attitudes, and purchase intentions. From a measurement perspective, the authors develop and validate parsimonious measures of slice-of-life and slice-of-death (SOL/D) advertising appeals. Furthermore, they test the assumptions that underlie these appeals for United States and British customers, and investigate how the cultural characteristic of uncertainty avoidance moderates the impact of SOL/D advertising attitudes on purchase intentions. Managerially, the research demonstrates that SOL/D appeals offer value in predicting (a) consumer-based brand equity through advertising polysemy, (b) consumers’ advertising attitudes across different cultures, (c) consumers’ intentions to purchase, and (d) advertising differences and varying consumer responses in the United States and Britain. 相似文献
35.
Firms can approach advertising competition either by setting advertising budgets (as in the percentage of sales method) or
target sales levels (as in the objective and task approach). We study firms’ incentives to adopt one or the other posture
using a two-stage model of duopolistic competition. In the first stage, each firm chooses to commit either to an advertising
budget, letting its sales follow from the market response function, or to a desired sales level, promising to adjust its advertising
spending accordingly. In the second stage, firms choose the actual levels of their advertising budget or sales target. When
prices are exogenous, we show that, due to strategic effects, if a firm benefits from its rival’s advertising (as when advertising
increases awareness of the product category) then setting an advertising budget dominates setting a sales target. On the other
hand, if a firm is harmed by its rival’s advertising (as when advertising increases the firm’s share of a fixed market), then
committing to a sales level dominates. We extend these results in several directions and show that when firms engage in price
competition as well as advertising the nature of advertising and product-market competition interact to determine whether
setting an advertising budget or sales target dominates.
相似文献
Amit Pazgal (Corresponding author)Email: |
36.
In this paper, we argue that capabilities serve as shift parameters that result in a change in the critical value of asset specificity at which firms switch from in‐sourcing to outsourcing. Capabilities have two effects: they result in a change in firm production costs and in firm governance costs relative to the market. As a result, the frontier at which market governance gives way to firm governance shifts. Three factors that produce such shifts are the value, rarity, and inimitability of capabilities employed in firm processes. Considered as shift parameters, the effect of capabilities integrates seamlessly into transaction costs reasoning and is not a competing view of firm governance. We demonstrate these arguments empirically using a sample of 180 information systems sourcing decisions. Copyright © 2013 John Wiley & Sons, Ltd. 相似文献
37.
Amit Baran Chakrabarti 《Journal of East-West Business》2017,23(1):41-70
The authors investigate how diversified business groups influence the structural reform–firm strategy relations given its effect on strategic choice and its implementation in a large emerging economy: India. By integrating business group, industrial organization, and international business literature, the authors predict considerable differences in the exporting behavior of business group–affiliated firms on the basis of their market competitiveness and governance dynamics. The authors test their predictions empirically with longitudinal data of 6,119 Indian firms over a 21-year period starting from 1991–1992 to 2011–2012 and find support for most of the hypotheses. These findings suggest that knowledge of the heterogeneity within business groups are essential for understanding the response of business group affiliates in light of the progression of reform process in India. This study thus contributes to a more complete conceptual understanding of the strategic responses of promarket reforms of business group affiliates in emerging economies. 相似文献
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Venture-Capital Syndication: Improved Venture Selection vs. The Value-Added Hypothesis 总被引:3,自引:0,他引:3
James A. Brander Raphael Amit Werner Antweiler 《Journal of Economics & Management Strategy》2002,11(3):423-452
Syndication arises when venture capitalists jointly invest in projects. We model and test two possible reasons for syndication: project selection, as an additional venture capitalist provides an informative second opinion; and complementary management skills of additional venture capitalists. The central question is whether venture capitalists are engaged primarily in selection or in managerial value added. These alternatives imply contrasting predictions about comparative returns to syndicated and standalone investments. Our empirical analysis, using Canadian data, finds that syndicated investments have higher returns, favoring the value-added interpretation. We also discuss risk sharing and project scale as possible reasons for syndication. 相似文献
40.
The authors use the theoretical notion of anomie to examine the impact of top management’s control mechanisms on the environment
of the marketing function. Based on a literature review and in-depth field interviews with marketing managers in diverse industries,
a conceptual model is proposed that incorporates the two managerial control mechanisms, viz. output and process control, and
relates their distinctive influence to anomie in the marketing function. Three contingency variables, i.e., resource scarcity,
power, and ethics codification, are proposed to moderate the relationship between control mechanisms and anomie. The authors
also argue for the link between anomic environments and the propensity of unethical marketing practices to occur. Theoretical
and managerial implications of the proposed conceptual model are discussed.
An erratum to this article can be found at 相似文献