The role of entrepreneurial marketing in new technology ventures first product commercialisation

This paper sheds light on the importance of entrepreneurial marketing (EM) in the context of new technology ventures (NTVs) first product commercialisation. This study explores the role of EM expressed as the degree of complementarity between entrepreneurial orientation (EO) and market orientation (MO) in driving firms’ innovation activities including competence exploration and exploitation in achieving first product performance (FPP). The results of a survey drawn from Indian NTVs identify a significant effect for the complementarity of EO–MO on exploratory and exploitative innovation activities. Furthermore, the findings indicate a positive effect of both exploratory and exploitative activities in enhancing FPP and the contingency role of marketing capabilities (MCs) in enhancing the impact of competence exploration and exploitation in first product commercialisation.     

In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults

Consumption for many is increasingly underpinned by the search for and creation of identity and status through specific consumption practices, including consumerism and placing a high priority on brands. One product category where such consumption practices underpin its growth and marketing is fashion clothing. The expressive nature of clothing makes it particularly important in societies where consumerism and status seeking is a priority. In picking up the significance and the role of fashion clothing, this study explores the impact of Chinese young adults’ consumerism, their status consumption tendencies and decision-making style on their perceptions of fashion clothing brands’ status, with origins from the West versus Asia. The results show that Chinese young adults prefer fashion clothing brands with Western origins over those with Asian origins. The levels of consumerism, status consumption and decision-making styles were major contributors to how they perceived the brands, and in this sense western fashion clothing brands may communicate status and wealth better than Asian brands. Further, the findings show a willingness on the part of young Chinese adults to buy more than what they need and look for prestigious-symbolic brands of fashion clothing.     

Does better corporate governance result in higher valuations in emerging markets? Another examination using a new data set

This paper utilizes a new data set from AllianceBernstein that, unlike other corporate governance data, has monthly-updated firm-level governance ratings for 21 emerging markets countries for almost a five year period. With these unique data, we examine how changes in corporate governance ratings impact firm valuation. Using this test we find evidence that improvements in corporate governance result in significantly higher valuations.     

Schumpeter and new technology based firms: Towards a framework for how NTBFs cause creative destruction

Although Schumpeter’s “creative destruction” has become something of a buzzword, the theoretical underpinnings of his theory are largely missing from the recent literature on technological change. This paper explores the link between technological change and creative destruction, with particular attention being paid to the role of new technology-based firms in bringing this about. Recurring themes in the technological change literature are examined. These show that the phenomenon of dominant firms failing due to the introduction of a new (disruptive) technology is creative destruction in action. NTBFs are the most common introducers of disruptive technologies and a leading driver of creative destruction.     

The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance

Since the early 1990s the theoretical and practical issues associated with organizational capabilities have been a major research focus in marketing. However, there has been little focus simultaneously on industry environment and internal competitive capability development. A manager's perception of his/her industry environment has the potential to impact the firm's marketing-related capability development through their strategic responses to their perception of the environment. This paper advocates that managers (i.e., firms) perceiving their industry environment as turbulent will develop superior market learning and marketing capabilities. Market learning will assist in the process of building superior marketing capabilities. Both capabilities lead to higher brand performance. To explore these issues a study was designed to measure perceived industry competitive intensity, market learning and marketing capabilities. Data were gathered from senior managers of commercial firms and the results largely support the hypothesized theoretical relationship that industry competitive intensity influences market learning activity and marketing capability development. Interestingly, the study findings suggest that market learning impacts brand performance through marketing capability. The findings significantly contribute to the debate on the influence of the competitive environment on a firm's internal capability development which suggests the need for further research to examine the industry competitive intensity-internal capabilities-firm performance relationship.     

Performance implications of market orientation,marketing resources,and marketing capabilities

Abstract

Drawing on the competitive capability theory, this paper examines how market orientation, marketing resources, and marketing capabilities contribute to firm performance. The empirical results show that being market oriented influences the level of marketing resources firms possess and the capability to deploy such resources. The findings show marketing resources and marketing capabilities are significant drivers of firm performance, and their impact is greater when they are complementary to each other.     

The effects of European integration and the business cycle on migration flows: a gravity analysis

This paper explores how European integration, economic fluctuations, and the interactions of these factors affect bilateral migration flows. It focuses on how migration flows developed in the wake of the establishment of the European Monetary Union, and whether migration flows became stronger, and more responsive to economic fluctuations, in the euro area. It estimates a gravity equation of bilateral gross migration flows on a global sample and on a sample restricted to the first 12 members of the euro area. It is found that unemployment is a strong and robust determinant of bilateral migration flows both globally and in the euro area. EU accession and the lifting of labour market restrictions on new member states had a large effect on gross migration flows. While mutual euro area membership is not associated with an overall rise in migration, it is associated with increased flows from countries where unemployment is high to those where it is lower. Migration flows among the euro-area 12 have been on an increasing trend since the late 1990s; after falls in 2009 they picked up again in 2010 and 2011. The evidence overall suggests that labour mobility plays an increasing role in the adjustment to asymmetric shocks in the EU and the euro area.