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31.
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Donald R. Lehmann Jennifer Ames Stuart Gita Venkataramani Johar Anil Thozhur 《Journal of the Academy of Marketing Science》2007,35(3):309-316
This paper proposes that customers often respond to brand extension concepts by visualizing the product. We call this process
spontaneous visualization and suggest that it precedes concept evaluations. In two studies, we show that spontaneous visualization
is enhanced by the fit between the parent brand and the extension category and by the ease with which the product category
can be imagined. The appeal of the visualized image in turn determines whether visualization enhances or decreases concept
evaluations. In addition, we find a stronger link between product evaluations and delayed choice when evaluations are based
on visualization; evaluations based on visualization hence appear to be more “valid” in the sense of predicting subsequent
behavior. Implications of these findings and ideas for future research are discussed.
相似文献
Donald R. LehmannEmail: |
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This study examined the effect of definitions for organic and natural on willingness to pay a premium for organic over natural chicken. Data were collected using surveys and experimental auctions that were conducted before and after information was presented. Before information, approximately two‐thirds of participants inaccurately equated the requirements of natural with those for organic. After information, nearly 50% increased their premium, while 30% decreased their premium. Logistic regression results showed that consumers who had overestimated the requirements for natural were most likely to have an increased premium after information, with significantly higher bids for organic. For those who decreased their premium after information, awareness of consuming genetically modified (GM) foods was a key variable. The non‐genetically modified (non‐GM) requirement of organic appears to be of low value to some consumers. Overall, consumer confusion regarding organic and natural standards may be having substantial impacts on the two markets. 相似文献
35.
Jean-Pierre Lehmann 《The World Economy》1982,5(2):213-216
JAPANS ECONOMIC POLICY, by G. C. Allen TRADE PROBLEMS BETWEEN JAPAN AND WESTERN EUROPE, by Masamichi Hanabusa JAPAN'S ECONOMIC AID, by Alan Rix JAPAN'S OPTIONS FOR THE 1980s. by Radha Sinha ENERGY POLICY IN PERSPECTIVE: TODAY'S PROBLEMS, Y ESTERDAY'S SOLUTIONS BRITAIN IN EUROPE, edited by William Wallace HARMONISATION IN THE EEC, edited by Carol Cosgrove Twitchett MULTINATIONALS FROM DEVELOPING COUNTRIES, edited by Krishna Kumar and Maxwell G. McLeod EUROPE UNDER STRESS, by Yao-su Hu BUILDING A SUSTAINABLE SOCIETY, by Lester R. Brown DEVELOPING COUNTRIES IN THE INTERNATIONAL ECONOMY, by Sanjaya Lall BEYOND INDUSTRIALIZATION: ASCENDANCY OF THE GLOBAL SERVICE ECONOMY, by Ronald Kent Shelp INTERNATIONAL PRODUCTION AND THE MULTINATIONAL ENTERPRISE, by John H. Dunning INSIDE THE MULTINATIONALS, by Alan M. Rugman FOOD AND AGRICULTURAL POLICY FOR THE 1980s, edited by D. Gale Johnson THE JAPANESE CHALLENGE TO US INDUSTRY, by Jack Baranson FLEXIBLE EXCHANGE RATES AND INTERNATIONAL BUSINESS, by John M. Blin, Stuart I. Greenbaum and Donald P Jacobs THE POLITICAL ECONOMY OF IN- DUSTRIAL POLICY, by Wyn Grant US FOREIGN POLICY AND THE THIRD WORLD: AGENDA 1982, by Roger D. Hansen et al. 相似文献
36.
Improving the speed of adoption of agricultural technologies and farm performance through farmer groups: evidence from the Great Lakes region of Africa 下载免费PDF全文
John Herbert Ainembabazi Piet van Asten Bernard Vanlauwe Emily Ouma Guy Blomme Eliud Abucheli Birachi Paul Martin Dontsop Nguezet Djana Babatima Mignouna Victor M. Manyong 《Agricultural Economics》2017,48(2):241-259
The article examines the effect of membership in farmer groups (MFG) on adoption lag of agricultural technologies and farm performance in Burundi, the Democratic Republic of Congo and Rwanda. We use duration and stochastic production frontier models on farm household data. We find that the longer the duration of MFG, the shorter the adoption lag and much more so if combined with extension service delivery. Farmer groups function as an important mechanism for improving farm productivity through reduced technical inefficiency in input use. We discuss policy implications under which farmer groups are a useful channel to reduce adoption lag, and the means through which improved farm performance can be achieved. 相似文献
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Bernard C. Williams 《Accounting Education: An International Journal》2013,22(4):343-346
The recent establishment of the £20 million Teaching and Learning Technology Programme by the Universities' Funding Council in the UK provides one of the largest boosts for IT and education since PLATO (in the USA) and NDPCAL (in the UK). This note describes the BITE project which is part of the above programme and highlights some of the problems that have affected both the development and evaluation of accounting courseware in the past. By using a strong interdisciplinary team of software, educational and subject specialists, the project hopes to overcome some or all of these problems. 相似文献
39.
This paper examines whether the pricing of risk is important for macroeconomic activity at the country level. We design a risk-adjusted yield spread and test its predictive content for economic activity on the periphery and the centre of Europe over the 1990–2012 period. This risk-adjusted bond yield spread is defined in a cross-country context and referred to as the GZ-type spread. Increases in the yield on corporate bonds issued in the countries on the periphery relative to the riskless yield (calculated using German zero-coupon term structure data) reflect increases in the risk premium that the financial market imposes on borrowers. The risk premium rises in all countries during European-wide recessions of the recent past, particularly those associated with the Global Financial and the Sovereign Debt Crisis. Our findings indicate further that this GZ-type spread acts as a reliable signal for imminent and near-term economic activity in countries where financial markets were shaken to their foundations during the Crisis period. For Germany, the GZ-spread has predictive content for industrial production but not for the unemployment rate. For GDP its predictive ability is confined to the EMU period. 相似文献
40.
While using financial incentives to increase fertility has become relatively common, the effects of such policies are difficult to assess. We propose an identification strategy that relies on the fact that the variation in wages induces variation in benefits and tax credits among ‘comparable’ households. We implement our approach by estimating a discrete‐choice model of female participation and fertility using individual data from the French Labor Force Survey and a detailed representation of the French tax–benefit system. Our results suggest that financial incentives have had a significant effect on fertility decisions in France. As an example, we simulate the effects of an additional, unconditional child credit of 150 euros per month. The effects are strongest for the third child. Copyright © 2013 John Wiley & Sons, Ltd. 相似文献