Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions

Current literature suggests that corporate social responsibility (CSR) can affect consumers’ attitudes towards an organization and is regarded as a driver for reputation-building and fostering sustained consumer patronage. Although prior research has addressed the direct influence of CSR on consumer responses, this research examined the mediating influence of consumer’s perceived organizational motives within an NGO setting. Given the heightened public attention surrounding the 2008 Beijing Olympic Games, data were collected from consumers of the Games to assess their perceptions of the International Olympic Committee’s (IOC) socially responsible initiatives. We hypothesized that consumers of the Games were likely to cognitively elaborate on CSR messages by way of three specific attribution effects derived from the literature. The results show that, contingent on CSR awareness, consumers responded positively to social efforts judged to be values-driven and stakeholder-driven; and a negative response was seen for efforts judged to be strategic. These attribution effects influenced various types of patronage and perceived organizational reputation.     

Willingness to pay for flying carbon neutral in Australia: an exploratory study of offsetter profiles

Although voluntary carbon offsets have played a key role in the response to addressing climate change in the aviation sector, little is known about consumer preferences for such offsets and their offsetting behaviour in Australia. This paper developed and applied a choice modelling study to measure the economic values of aviation carbon mitigation and to identify major factors influencing air travellers’ voluntary climate action. Results show that respondents have a mean willingness to pay (WTP) of AU$21.38 per tonne of CO₂ reduced in the form of voluntary carbon offsets per person. Female travellers might have a higher economic value of carbon mitigation than male counterparts while climate sceptics who are less likely to be carbon offsetters might in fact hold a higher WTP value than non-sceptical travellers. The findings suggest that in terms of WTP the best profile of offset projects might be renewable energy projects in developing countries, of which resulting carbon credits can reduce company legal liabilities. Positive support was found for mitigation measures by airlines, with technological efficiencies more strongly supported than operational practices and biofuels. This paper challenges previous understandings of environmentally motivated behaviour, and notes that behaviour profiles are still evolving.     

The role of cognitive appraisal,emotion and commitment in affecting resident support toward tourism performing arts development

Abstract

While residents’ perceptions of tourism development have been widely explored through a rational cost-benefit lens, little is known about residents’ emotional responses and their influences on resident support toward tourism development. By integrating cognitive appraisal theory and affect theory of social exchange, this study examines the psychological factors (cognitive appraisals, emotions, and commitment) that underlie residents’ behaviors toward Tourism Performing Arts (TPA) development. Based on a survey of 435 residents undertaken in Yangshuo, China, the results reveal that outcome desirability, fairness and coping potential are significant antecedents differentiating resident positive and negative emotional responses toward TPA developments. Commitment was found to moderate the relationship between resident negative emotions and supportive behaviors and played a significant role in shaping resident behaviors. Additionally, resident support was found to be influenced by negative emotions rather than positive emotional responses toward TPA development. The findings have implications for alleviating resident hostility, cultivating commitment toward specific types of tourism, reducing community conflicts and obtaining local support for sustainable tourism development.     

Understanding the Motivation and Travel Behavior of Cycle Tourists Using Involvement Profiles

Bicycle tourism is a growing niche tourism market which has potential economic, social, and environmental outcomes for individual participants and host communities. However, there has been a lack of research into heterogeneity of this market and their respective motivations and behavior. This article applies the concept of enduring involvement, in conjunction with tourist motivational theory, to segment and better understand cycle tourist behavior and intentions. A total of 564 completed questionnaires was collected from an online survey of bicycle club members in Australia. Respondents were segmented into five initial clusters by their level of enduring involvement. A number of significant differences were found on their travel motivations, travel behavior, and behavioral intentions, as well as their sociodemographics and cycling behavior. The results lend support to the application of enduring involvement in a tourism context to better understand the behavior of niche markets which include popular leisure pursuits. Recommendations as a result of the findings are made for product development and marketing communication, while future research opportunities are also outlined.     

A Comparison of Long-Haul and Short-Haul Business Tourists of Hong Kong

A number of studies have demonstrated the impact of distance on the volume, profile and behavior of pleasure tourists. To date, none has examined the effect of distance on business tourists, even though they represent a significant share of all travel. Distance exerts two inter-related effects on travel. The decaying effect on demand with increased distance is well established. Distance also acts as a “filter”, advantaging some groups for short-haul travel and effectively excluding others from long-haul travel. This filtering effect results in substantially different observed behavior between short and long-haul pleasure markets. This study examines the filtering effect of distance on tourist profile and subsequent behavior of business travelers who visited Hong Kong. The sample includes eight short-haul and six long-haul markets. Substantial differences are observed in the profile and resultant behaviors of the two cohorts, although the differences are more subtle among business tourists than pleasure tourists.     

Economic Governance,Accountability and Accounting Change in East Asia

The development of economic governance is now thought to require the remaking of respective accountabilities along with significant corresponding accounting change. On the basis of key discourses about a particular ‘critical’ period in East Asia's recent history, this article considers whether certain regional and individual country accountabilities were actually remade and whether the role of accounting changed accordingly. It finds that the preferred strategies governing economic recovery after the East Asian crisis were partial and incompletely realized. It concludes that ‘higher order’ governance has been unexpectedly problematic and requires more East Asian sourced research in future.     

‘Nothing gets done and no one knows why’: PCS and workplace control of Lean in HM Revenue and Customs

This article examines the willingness and capacity of public sector unions to mobilise action against changes in the labour process in order to maintain some measure of control at the point of production. Taking as an instance an extended dispute in Her Majesty's Revenue and Customs over the introduction and impact of Lean processes, it marshals evidence gathered from documentary sources, branch representatives and national lay full‐time officers to engage with the notion of a trade union bureaucracy. In taking a union with a left‐wing leadership and a section with 80 per cent membership with an expressed willingness to escalate industrial action, the article tests Hyman's 1979 contention that, rather than a concentration on a bureaucratic caste, a much better explanation for conservatism centres on the nature of social relations within the union that encompass a wider layer of representatives.     

Employee share ownership and performance: golden path or golden handcuffs?

Using matched employer-employee data from the 1998 Workplace Employee Relations Survey, it is suggested that the presence of employee share ownership at a workplace is not significantly associated with employee commitment to the organization. There is evidence of a significant negative relationship between share ownership and workplace turnover, which explains part of the positive share ownership/performance relationship. This calls into question the postulate that share ownership has its main impact upon performance via the closer alignment of employees' and employers' values and interests – the golden path – rather than the lowering of employee turnover – the golden handcuffs.