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71.
Subjective probabilities play an important role in marketing research, for example where individuals rate the likelihood that they will purchase a new developed product. The tau‐equivalent model can describe the joint behaviour of multiple test items measuring the same subjective probability. In this paper we stress the use of confidence intervals to assess reliability, as this allows for a more critical assessment of the items as measurement instruments. To improve the reliability one can use a weighted sum as the outcome of the test rather than an unweighted sum. In principle, the weights may be chosen so as to obtain maximal reliability. We propose two new confidence intervals for the maximal reliability in the tau‐equivalent model and we compare these two new intervals with intervals derived earlier in Yuan and Bentler (Psychometrika, 67 , 2002, 251) and Raykov and Penev (Multivariate Behavioral Research, 41 , 2006, 15). The comparison involves coverage curves, a methodology that is new in the field of reliability. The existing Yuan–Bentler and Raykov–Penev intervals are shown to overestimate the maximal reliability, whereas one of our proposed intervals, the stable interval, performs very well. This stable interval hardly shows any bias, and has a coverage for the true value which is approximately equal to the confidence level.  相似文献   
72.
Marketers commonly adopt a theme to unify their design of an environment in which their products are displayed. A thematic display environment can be congruent with or unrelated to the concept of a product on display. The elaboration likelihood model and the knowledge activation literature suggest that conceptual congruence between the thematic display context and the product could affect product evaluation by a cue‐based mechanism and an elaboration‐based mechanism. First, the positive feeling associated with conceptual congruence serves as a peripheral cue, making product evaluation favorable. Second, the congruence provokes thoughts about the product's attributes, and these attribute‐related thoughts affect product evaluation. Whether the evaluation is dominated by the affective cue or attribute thoughts depends on the consumer's shopping motivation (planned purchase vs. browsing), because the motivation affects the consumer's elaboration likelihood. The results of three experiments support these propositions. The results indicated that under planned purchase motivation, the congruence effect on purchase intention through attribute‐related thoughts was observed. In contrast, under browsing, the congruence effect on purchase intention was dominated by a direct positive effect that reflected the influence of the affective cue. Implications of the findings for visual merchandising are discussed.  相似文献   
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Abstract.  In this paper, we evaluate seven simple monetary policy rules in a wide range of models of the Canadian economy. Our results indicate that none of the seven simple policy rules we examined is robust to model uncertainty, in that no single rule performs well in all models. In fact, our results show that the performance of some of the simple rules, particularly rules with interest rate smoothing and rules with a high coefficient on the inflation gap, can substantially deviate from that of the optimal rule and can even be unstable in some models. Furthermore, we find that "open‐economy" rules do not perform well in many models. We find that adding an exchange rate term to a simple policy rule often increases the value of the policy‐maker's loss function. Although it is not robust, we find that a simple nominal Taylor‐type rule that has a coefficient of 2 on the inflation gap and 0.5 on the output gap outperforms the other simple rules in a certain class of models. However, even in those models, the loss‐function value of this simple rule can be substantially higher than that of the optimal or base‐case rule. JEL classification: E52, E58  相似文献   
75.
In Canada, there is growing recognition that women play an increasingly important role in the working world. Management training programs for women have been considered as a route to prepare women to be more effective managers. This paper highlights some of the major issues and concerns being discussed outside Canada by those engaged in management education and training for women — objectives and content of programs, nature of participants, training methods, choice of trainers, organization and evaluation of programs. References are made to a few international programs to illustrate how some of these concerns have been addressed. Implications for training programs in Canada, from both practical as well as research points of view, are discussed.Natalie Lam teaches organizational behaviour, human resources management, and organizational communication at the University of Ottawa. Research interests in cross-cultural management, women in management, and inter-disciplinary research (e.g. organizational issues of physical distribution and materials management). Consultant for private and public sector organizations, such as the Canadian International Development Agency, Bell Northern Research, Institute of Canadian Bankers, and the Canadian Police College.  相似文献   
76.
"中国价格"探索--以MP3音乐播放器为例   总被引:8,自引:3,他引:5  
“中国价格”(The China Price)最引起很多人的关注。对中国出口的商品为何拥有如此强大的竞争力,西方国家一直解释不清楚,贸易摩擦也不断发生。MP3音乐播放器案例阐明,在全球价值网络的背景下,中国价格的构成关系及其核心因素.产品知识价值投放的地理位置、知识含量程度对价格效应的不均匀分布。以及产业模块集聚等要素对价格的影响,引发超大规模产业集群、蝗虫工业现象的“中国价格”的系统效应。  相似文献   
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This study examines effects of mandatory partner rotation (MPR) on audit fees of Australian‐listed companies. Using a fee changes approach, evidence of fee increases in year of the MPR driven by smaller offices of non‐Big 4 auditors is found, consistent with supply‐side resource constraint arguments. Broadly consistent findings are observed using a fee levels approach. Appointment of inexperienced partners to MPR engagements has no discernible effect on fees. Additional analysis of audit reporting lag indicates fee increases reflect additional audit effort as opposed to a pricing strategy. Overall, the evidence supports recent moves by policy‐makers to soften MPR requirements.  相似文献   
79.
Journal of Business Ethics - Employees perceive illegitimate tasks as inappropriate assignments because such tasks are beyond what they expect to do in any given job position. Extant literature...  相似文献   
80.
The previous literature has examined leisure satisfaction and quality of life but majority of studies were conducted in Western countries. Policy makers worldwide have struggled to balance residents’ leisure satisfaction and tourism development. This study is conducted in Macao, China, a fast-growing tourism destination in Asia. Results indicated that local residents’ leisure satisfaction is positively related to their perceived quality of life while local residents’ perceived quality of life is positively associated with their evaluation of the perceived benefits of tourism. The results generated from that evaluation positively lead to residents’ support of tourism development. Results indicated that it is worthwhile for the policy makers to invest resources in local residents’ leisure satisfaction and quality of life since this will eventually help to support tourism development. The results of this study provide significant implications for policy makers.  相似文献   
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