Socioemotional wealth and IPO underpricing of family firms

Socioemotional wealth (SEW), i.e., the noneconomic utility a family derives from its ownership position in a firm, is the primary reference point for family firms. Family firms are willing to sacrifice economic gains in order to preserve their noneconomic utility. Thus, we argue that family firms sacrifice IPO proceeds by choosing higher IPO underpricing than nonfamily firms if underpricing helps them protect their SEW. Our empirical results, based on a sample of 153 German IPOs, support our hypothesis. On average, family firms have 10 percentage points more IPO underpricing than nonfamily firms. Copyright © 2014 John Wiley & Sons, Ltd.     

Problems of food security in Russia

The principal problems of food security in the Russian Federation are reviewed in the article. Significant attention is paid to the analysis of the existing material and technical base of the agriculture, the location and specialization of the regions, energy conservation, and import substitution.     

Models of consumer behavior: The state of the art

Models of consumer behavior have gained much acceptance since the early sixties. The purpose of this article is to examine the state of the art by reviewing the often cited models: Nicosia, Howard-Sheth, and Engel-Blackwell-Kollat. Specifically, a major objective is to consider these models from their practical utility standpoint, i.e., whether the models can be tested and used by marketers. To accomplish this, a set of criteria is developed for evaluation of models in general, and consumer/buyer behavior models in particular. The criteria used for evaluating the state of the art in consumer behavior models are largely derived from model building sources in various fields. The results indicate that although the models are quite impressive in scope, they are inherently weak to be of much help to the marketing practitioner. Indeed, none of the models have been tested as a whole in their original form because they lack specificity and thus are difficult, if not impossible, to operationalize. This article is partially based on a paper which received an award in an Academy of Marketing Science student paper competioion. The Academy encourages scholarly work by various groups through annual competitions and awards.     

Together we invest? Individual and institutional investors' trading behaviour in Poland

This paper contributes to the debate about individual and institutional investors' trading behaviour with new evidence from the Polish stock market. While most existing studies focus on institutional investors' trading in developed markets, we test for the presence of herding during market up- and downswings on an emerging market. Our unique approach is to combine an established method relying on daily prices with institutional features of the Warsaw Stock Exchange. It enables us to separate individuals from institutions by examining two trading mechanisms with different investor structures. The empirical results suggest that individuals engage in herding during market downswings, while there is less evidence of imitating trading behaviour in bullish markets. Regardless of the state of the market, institutions' trading behaviour does not appear to exhibit herd behaviour. Further evidence suggests that herding by individuals becomes less pronounced over time.     

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Awareness Advertising and International Market Segmentation

In recent years, multinational corporations have increasingly employed advertising in markets where their products are not available. Such ‘awareness advertising’ is only in small part for products that are likely to be introduced in those markets in the near future. A significant and larger part of awareness advertising is for products that are unlikely to be sold in the particular market because of government restrictions on commercial importation and sale. In this paper, we will analyse the motivation behind the use of awareness advertising, the benefits that multinational firms may receive from such advertising and its implications for international market segmentation. The paper concludes with a discussion of areas for fruitful future research on awareness advertising.     

The Impact of Corporate Social Responsibility Disclosure on Corporate Reputation: A Non-professional Stakeholder Perspective

This paper examines the impact of corporate social responsibility (CSR) disclosure on corporate reputation as perceived by non-professional stakeholders. Proponents of CSR disclosure argue that CSR disclosure can be considered as a tool for reputation management. We empirically investigate this claim using a reputation index which tracks the general public’s perceptions of corporate reputation over time. In our analysis, we focus on disclosure in stand-alone CSR reports and control for CSR performance. We find that, in contrast to the common belief, stand-alone CSR reports do not influence corporate reputation among non-professional stakeholders. However, we are able to document that stand-alone CSR reports influence corporate reputation among professional stakeholders. We also provide some evidence that transparent CSR disclosure on corporate websites can influence corporate reputation among non-professional stakeholders.     

Flexible estimation of price response functions using retail scanner data

Kalyanam and Shively [1998. Estimating irregular pricing effects: a stochastic spline regression approach. Journal of Marketing Research 35 (1), 16–29] and van Heerde et al. [2001. Semiparametric analysis to estimate the deal effect curve. Journal of Marketing Research 38 (2), 197–215] have demonstrated the usefulness of nonparametric regression to estimate pricing effects flexibly. The empirical results of these two studies, however, also revealed that nonparametric regression may suffer from too much flexibility leading to nonmonotonic shapes for price effects. In this paper, we show how the problem of nonmonotonicity can be dealt with without losing the power of flexible estimation techniques. We propose a semiparametric approach based on Bayesian P-splines with monotonicity constraints imposed on own- and cross-price effects. In an empirical application, we illustrate that flexible estimation of own- and cross-price effects can improve the predictive validity of a sales response model substantially, even when price response curves were constrained to show a monotonic shape, as suggested by economic theory. We also discuss the consequences from an unconstrained estimation of price effects.