Extrinsic Cues and Consumer Judgments of Food Product Introductions: The Case of Pangasius in Norway

In this article, the authors explore how the extrinsic cues corporate social responsibility, endorsement, and country of origin affect consumer evaluations of product quality, value, and expected product popularity for frozen Pangasius filets, a farmed fish product just recently introduced into the Norwegian market. The effects of these three variables are tested on purchase intentions. By means of a 2?×?2?×?2 factorial experiment in combination with survey data, the authors find that the three extrinsic cues under study had different effects on the evaluative variables. Furthermore, these variables all had positive and significant effects on purchase intentions. Hence, the general conclusion is that importers of new food products like Pangasius can benefit from focusing on extrinsic cues when the intrinsic cues are hard to evaluate or are unknown. Through the indirect effect on purchase intentions, extrinsic cues play an important role when consumers judge unfamiliar and new products.     

Types of Word-of-Mouth Messages: Information Search and Credence-Based Services

Word-of-mouth communication (WOMC) has been recognized as a powerful marketing communication medium and a credible information-gathering tool. To date, the various types of WOM messages have not been adequately studied, especially in credence-based services (CBS). Using the individual interview technique, this study fills this gap by describing the three types of WOMC messages in CBS information-gathering. The results contribute to the ongoing development of WOMC theory and also advance management's understandings of the types of WOMC messages in the CBS information-gathering process.     

Attitudes toward Use of Advertising and Various Media Practices by Physicians

Advertising by physicians is a relatively recent phenomenon. The purposes of this study were to determine (a) consumers’ attitudes toward advertising by physicians; (b) whether certain potential consumer demographic variables account for any significant difference in attitudes toward physicians who advertise; and (c) which media consumers feel are appropriate for physicians’ advertising. The intent was to discover information that would be useful to physicians in planning promotional strategies and improving the quality of their advertising. The study seems to confirm the belief of many professionals that advertising and promotion clearly have a place in the future of health care services.     

The organization of the future: Unity of marketing and strategy

Marketing and strategy, while once diverse activities and entities, are moving ever closer together—in this paper it is speculated that they may someday become one. This is in response to changing business environments, and to the emergence of new organizational forms. However, a more fundamental force may be the simple recognition that without relationships there is no need for strategy, and that relationships are fundamental to marketing.     

Responses to foreign export subsidies

Export subsidies remain a nettlesome issue in international trade relations and negotiations. Although economists typically point to the welfare losses associated with subsidies, there is a growing professional literature describing possible welfare gains from subsidies. Economists have spent less time determining the appropriate response to foreign subsidies. This study establishes a framework for making such a determination, given various policy objectives to be achieved in a subsidy response.     

Environmental determinants of U.S. foreign direct investment in developed and developing countries: A structural analysis

This study attempts to explain theoretically and empirically the influence of developed and developing countries’ environments on foreign direct investment from the United States. It is postulated that foreign direct investment into these economies can be explained by examining interactions among three environmental constructs: technological development, quality of life, and political instability. A structural equation model is developed to test the concurrent and longitudinal influence of the three environmental constructs on foreign direct investment into these economies from the United States.     

Dangers in the reduction in U.S. international net worth

The great concern exercised over the accuracy of estimates of the net direct investment position as a part of the U.S. international net worth is largely misplaced. By focusing on additions to the U.S. international net worth embodied in real assets owned in foreign countries, analysts divert attention from the large and growing volume of foreign-owned claims in private U.S. financial markets and the implications of those claims for instability in the foreign exchange market and for financial crisis.     

Doctrine of relative purchasing power parity under fixed and flexible exchange rates reconsidered

The doctrine of relative purchasing power parity during periods of fixed and flexible exchange rates is investigated. Using cointegration techniques and data for the Group of Seven countries, a subset of the results suggests, that purchasing power parity held only between the United States and the United Kingdom over the period 1957 QI to 1973 QII. Different results are obtained for the 1973 QIII to 1990 QIV period. Based on the maximum likelihood approach of Johansen and Juselius and an error correction model, it is concluded that purchasing power parity held between the United States and Canada, the United States and France, the United States and Italy, and the United States and the United Kingdom.     

If Time Is Money Is It a Common Currency? Time in Anglo,Asian, and Latin Cultures

ABSTRACT

Social time affects the timing and frequency of purchases, the hours consumers patronize businesses, and how long consumers expect products to last. Understanding how culturally based social time attitudes differ will help marketers tailor their offerings and messages to consumers whose concepts of time differ. This exploratory study combined related streams of time literature to examine constructs of social time differences across cultures. Drawing upon a sample of 1377 respondents from six countries representing three cultural groups (Anglo, Latin, and Asian), the study explores the similarity and differences of cultural social time differences among these three groups.     

Forces exerted by jumping children: a pilot study

Abstract

This article reports on a pilot study of the loads exerted vertically by children when jumping. The subjects of the study were 17 children, aged from two to twelve years. Measurements were made using video recordings and a force-plate. The influence of the stiffness of the base and of jumping with and without shoes was investigated. Knee flexion, push-off force (thrust) and the ratio between push-off force and body weight (relative thrust) were analyzed. Measurements of the knee flexion showed a certain consistency for each child. The angle of knee flexion during push-off follows a bimodal distribution with maxima at 60^° and 90^°. The results for relative thrust suggest a close relationship between push-off force and body weight.