Potential Mainland Chinese Cruise Travelers’ Expectations,Motivations, and Intentions

The global cruise industry is the fastest growing sector in the entire leisure market. Due to the limited development of the Chinese cruise sector and government controls on outbound travel, the cruise, especially the outbound cruise, is a new concept in China. Few studies have addressed Chinese consumers’ perceptions of cruises. This study aimed to explore the preferences of potential Chinese cruisers and their expectations, motivations, and intentions in relation to taking an outbound cruise. This study also proposed and tested a conceptual framework: the Expectation, Motivation, and Intention (EMI) Model. Data were collected in Beijing and Shanghai; 242 valid responses were received. The results partially supported the proposed model. The theoretical and practical contributions of the study are discussed.     

A new choice of dynamic asset management: the variable proportion portfolio insurance

The constant proportion portfolio insurance (CPPI) achieves the advantage of simplicity due to its constant multiple. However, a dynamic multiple could improve the effectiveness of portfolio management. In this article, we provide a complete and detailed examination of the mechanism of variable proportion portfolio insurance (VPPI) strategy. The multiple of the VPPI states that when the stock price goes up, the multiple gets larger accordingly and when the stock price goes down, the multiple gets smaller. A portfolio insurance strategy with this discipline could yield better performance. Based on this principle, we recommend an exponential proportion portfolio insurance (EPPI). In addition, we also propose a new performance measure for portfolio insurance. Compared with the CPPI, simulation and empirical evidence support that the EPPI works better in both upside capture and downside protection, implying that the EPPI could be an effective tool for asset management.     

From disconfirmation to switching: an empirical investigation of switching intentions after service failure and recovery

This research proposes and empirically tests a customer switching intentions model from a disconfirmation perspective in a service failure and recovery context. Specifically, the research examines how initial (discrepancy between service failure expectation and service performance) and recovery (discrepancy between recovery expectation and recovery performance) disconfirmations influence satisfaction when a service failure occurs and a recovery offer is given, and subsequently impact switching intentions. The results support the hypotheses that both initial and recovery disconfirmations influence switching intentions via satisfaction. In addition, switching costs directly influence switching intentions and also moderate the effect of satisfaction on switching intentions.     

AN ANALYSIS OF REGULATED RATES OF RETURN FOR WHOLLY OWNED SUBSIDIARIES

Two methods are used by public utility regulators to set the allowed rate of return to a wholly owned subsidiary: the “independent firm” approach and the “double leverage” approach. Neither approach is consistent with any existing theory of firm valuation. The contribution of this paper is to derive from standard valuation theory a “divisional cost of capital” specification of the allowed rate of return to a wholly owned subsidiary. On the basis of this specification it is shown that the independent firm approach allows shareholders to capture the value created by the interest tax savings on parent debt. It is also reconfirmed that the double leverage approach induces cross-subsidization since it allows each subsidiary to earn the same rate of return on equity regardless of the level of risk specific to the subsidiary.     

Taiwan's approach to technological change: the case of integrated circuit design

In Taiwan, the government supports applied research institutes in performing industrial technology research and development to bridge the gap between basic research and development. The strategy for improving technological change in Taiwan consists of three main elements: choice of technology to develop; joint research programme with academic institutions; transfer of technology to industries. In this paper, we consider technological change in integrated circuit design in Taiwan as a case study.     

Social optimal pricing in a spatial market

This paper investigates optimal spatial price patterns derived on the basis of welfare maximization (in terms of consumer surplus plus profit) under alternative spatial pricing policies, including discriminatory, fo.b., and c.i.f. pricing. It shows that under all forms of spatial pricing policies, optimal spatial prices should equate marginal costs of production with the mill price, and that transportation costs incurred are always charged to consumers, even in the case of c.i.f. pricing. In addition, it shows that society never prefers c.i.f. to any other pricing policies, and is always indifferent between discriminatory and Lo.b. pricing. Some additional properties of optimal spatial prices are also presented.