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101.
Cynthia Fraser Hite Robert E. Hite Tamra Minor 《Journal of the Academy of Marketing Science》1991,19(2):115-121
Consumers may have learned to generalize from usage experiences that nationally advertised, name-brand items tend to be higher
in quality than unadvertised brands. Such generalization may have prompted the substitution of brand-name evaluations for
search in quality assessments of nondurable experience goods. This paper offers theoretical arguments which suggest that if
some consumers do not search, all firms in nondurable, experience goods markets can increase their profits if some substitute
dissipative advertising (i.e., advertising which ignores information about product performance characteristics) of brand names
for product quality enhancements. Undersearching by consumers invites firms to downgrade value in nondurable, experience goods
markets. In support of the hypothesized substitution by consumers of brand-name evaluations for search in nondurable, experience
goods markets, this paper reports results of a field experiment in which the influences on quality assessments of brand name
and product composition were studied in two categories where dissipative advertising is heavily relied upon. Results suggest
that branding is relied upon more heavily than search to assess quality, even when brand cues are inconsistent with actual
quality levels and search is costless, suggesting that dissipative advertising can be extremely effective. 相似文献
102.
This paper provides additional evidence on the usefulness of duration as a strategy tool by developing a two-factor duration model and by using a reasonably reliable database to compare empirically the relative performance of maturity, one-factor duration, and two-factor duration matching strategies in immunizing portfolios of default-free and option-free bonds against interest rate risk. The results suggest that, on average, duration models, even for arbitrarily assumed simple stochastic processes, are more accurate than maturity models and that increased accuracy may be achieved by increasing the length of the planning period and the number of factors in the model. 相似文献
103.
The suggestion by Mr. Bumb that several of our factor analyses are spurious is questioned on both technical and empirical grounds. Evidence of exceeding robustness of our factor-analytic results is presented. 相似文献
104.
Although considerable research has examined the role of trust in interorganizational relationship (IOR) contracting, scholars have devoted less attention to how trust and distrust jointly influence this process. We propose and test a model wherein trust, based on partner reliability, is constrained to the IOR exchange context where it develops and does not generalize to other contexts. Distrust, rooted in value incongruence, more readily generalizes across exchange contexts. Results support these predictions. In addition, our analysis shows that trust and distrust combine such that managers decrease their preferences for highly specific focal‐context contracts only when in‐context trust is high and distrust is low. We discuss how these findings may provide a more nuanced understanding of the relationship between trust‐based and contract‐based IOR governance. Copyright © 2011 John Wiley & Sons, Ltd. 相似文献
105.
The importance of personal connections and relationships, or guanxi when doing business with the Chinese is widely acknowledged amongst Western academics and business managers alike. However,
aspects of guanxi-related behaviours in the workplace are often misunderstood by Westerners with some going so far as to equate guanxi with forms of corruption. This study extends earlier study of Tan and Snell: 2002, Journal of Business Ethics
41(December), 361–384) in its investigation of the underlying modes of moral reasoning in ethical decisions relating to aspects
of guanxi, amongst Hong Kong managers. Managers’ ethical judgements and underlying moral reasoning relating to a series of guanxi-related behaviours were recorded. Content analysis yielded categories that correspond with categories of moral reasoning
described in Kohlberg’s (1969, Handbook of Socialization Theory and Research, Rand McNally, Chicago, pp. 347–480) model. As hypothesised, it was found that harsher ethical evaluations of guanxi-related behaviours were positively correlated with the stage of moral reasoning. The most common types of reasoning were
those corresponding to Kohlberg’s stages four and five which relate to moral reasoning based on law and order, and on reason
rather than emotion. Stage 6, concerned with more universalistic approaches to moral reasoning, was utilised considerably
less, consistent with popularly held beliefs of the relativistic nature of Chinese ethics. 相似文献
106.
107.
A follow-up to earlier study, this research demonstrates that the stock market's positive revaluation of divesting firms is unlikely to be due to changes in short-term performance. 相似文献
108.
The paper presents the first analysis of insider trading in the context of public policy implementation. The Securities and Exchange Commission (SEC) proscribes trading by corporate insiders upon material information that is not yet in the public domain. Although the SEC interprets what constitutes material information, it has historically focused on earnings, mergers, and acquisitions. Using a panel of US firms from 1985–87, the authors disclose a significant relationship between the filing of an antidumping petition and insider buying in the two months preceding the filing month. This suggests that the SEC should expand its focus to include public policy. 相似文献
109.
Cynthia Weiyi Cai 《Accounting & Finance》2021,61(1):71-93
Although double‐entry accounting has been used for more than 600 years, today’s era of disruptive technological change utilising blockchain and FinTech has led to the emergence of another promising accounting method: triple‐entry accounting. This paper explores triple‐entry accounting, from its conception to the current state of play, using three case studies. We find that: (i) in a blockchain ecosystem, for some accounts, business entities will only need to perform a single entry internally and the opposite entry will be recorded in a public shared ledger; and (ii) triple‐entry accounting is a new and a more efficient way to address fundamental trust and transparency issues that plague current accounting systems. Triple‐entry accounting with blockchain, when properly implemented, can fundamentally improve accounting. 相似文献
110.
Cynthia Benzing 《International Advances in Economic Research》2005,11(1):69-82
Since 1989, Cuba has struggled to recover from the loss of Soviet trade and subsidies. The Cuban government dubbed the period between 1990 and 1994 A Special Period in Peacetime in recognition of the 35% decline in GDP. Instead of restructuring its economy, the Cuban government used a bandaid approach that permitted self-employment, raised prices, legalized the dollar, and decreased government subsidies of state enterprises. Although growth resumed in 1994, the Cuban economy never fully recovered to pre-1989 levels of GDP. This paper discusses the investment, trade, and production problems that continue to plague the Cuban economy. 相似文献