Subject-anticipated versus experimentally-derived measures of influence: Advertising implications

Three representative communication sources were selected from thirteen pictured sources using hierarchical grouping analysis. Slides of the three sources were shown sequentially to a sample of 192 male undergraduate business students, who were asked to indicate their perception of each in terms of twenty-one image and two anticipated influence (believability and convincingness) scales arrayed in five-point semantic differential format. Subjects then indicated their extent of agreement with one of three prescaled statements concerning commercial airlines randomly attributed to each source (experimentally-determined measure of influence). Anticipated and objective influence were found to vary across sources. The relative effectiveness of the three sources was found to differ when subject-anticipated and experimentally-determined influence measures were used.     

Nutrition and the fertility of younger women in Kinshasa,Zaire

This paper examines the relationship between various measures of household nutrition and fertility in Zaire (where malnutrition is rampant), in particular, the total effect of these nutrition measures on the length of time between births when infant mortality rates are held constant. Closed birth intervals (including average birth interval and length of 1st and 2nd closed birth intervals) and probability of occurrence of 2nd birth after the 1st birth, whether or not the 2nd birth occurred before the survey date, are examined to provide support to the hypothesis that there is a negative relationship between calorie consumption and interval between births. Data used for analysis are households (taken from the 1969 Socio-Economic Survey of Kinshasa) headed by a man with only 1 wife (aged 20-24 years at survey date). The main policy implication of the study is that rises in calorie consumption associated with the early stages of modernization may be expected to increase fertility in noncontracepting populations if there is no change in infant mortality rates. If infant mortlaity declines, the total effect of an increase in calorie consumption on the fertility of women is ambiguous. Another implication is that if calorie consumption can be held constant and protein consumption increases, both infant mortality and fertility may fall. A fall in infant mortality may result in a fall in fertility, although the average length of the period of postpartum amenorrhea may fall. A combined examination of similar data from other cities of Zaire and a cross time study of other data sets may help unravel the complex biological and behavioral determinants of fertility.     

Mortgage Default Risks and the 1971 San Fernando Earthquake

The paper is based on a study of mortgage default risks associated with natural disasters. These risks are faced by holders of mortgages when forced by default to acquire damaged properties. A sample of residential mortgage properties damaged in the 1971 San Fernando, California earthquake is studied. Some of the mortgagors defaulted while others did not. The paper identifies and analyzes those variables associated with default using discriminant and probit regression analysis. The study concentrates on earthquake exposures in California, but has implications for all major disasters.     

Spatial optimization of nutrient reduction measures on agricultural land to improve water quality: A coupled modeling approach

The objective of this study is to identify the optimal spatial distribution of Best Management Practices (BMPs) to reduce total phosphorus (TP) runoff from agricultural land in the largest Canadian watershed draining into Lake Erie, the Great Lake most vulnerable to eutrophication. BMP measures include reduced fertilizer application, cover crops, buffer strips, and the restoration of wetlands. Environmental SWAT model results feed into a spatial optimization procedure using two separate objective functions to distinguish between public BMP program implementation costs (PIC) on the one hand and farmers’ private pollution abatement costs (PAC) on the other hand. The latter account for the opportunity costs of land retirement and changing land productivity. PAC are initially lower than PIC but exceed the latter after 30% of the annual TP baseline load is eliminated. This suggests that under optimal conditions existing grant and incentive payments cover the economic costs farmers face up to a maximum of 30% of the baseline load reduction. Imposing further reductions of up to 40% results in a cost to farmers of almost $52 million per year. This is 45% higher than the optimal solution based on PIC and therefore not deemed incentive-compatible under the watershed's existing cost-sharing scheme.     

The Wichita Valley irrigation project: Joseph Kemp, boosterism, and conservation in northwest Texas, 1886-1939

This is the story of failure: in this case, an irrigation project that never met its boosters' expectations. Between 1880 and 1930, Wichita Falls entrepreneur Joseph Kemp dreamed of an agrarian Eden on the Texas rolling plains. Kemp promoted reclamation and conservation and envisioned the Big Wichita River Valley as the "Irrigated Valley." But the process of bringing dams and irrigation ditches to the Big Wichita River ignored knowledge of the river and local environment, which ultimately was key to making these complex systems work. The boosters faced serious ecological limitations and political obstacles in their efforts to conquer water, accomplishing only parts of the grandiose vision. Ultimately, salty waters and poor drainage doomed the project. While the livestock industry survived and the oil business thrived in the subsequent decades, the dream of idyllic irrigated farmsteads slowly disappeared.     

Differences in Customers’ Online Service Satisfaction Across Cultures: The Role of Thinking Style

ABSTRACT

Online retailers constantly strive to improve customer satisfaction. However, satisfaction levels can vary significantly across cultures when customers experience mixed quality services, that is, services with a mixture of high and low quality service attributes. Based on two studies, we find that Westerners (e.g., European Americans) react more negatively than East Asians (e.g., Chinese) toward mixed quality online services. Our findings show that due to differences in thinking style, Westerners (analytic thinkers) are more likely to focus on negative service attributes than East Asians (holistic thinkers), who tend to consider the amalgam of high and low quality service attributes as an integrated whole when forming their overall perceptions and levels of satisfaction. Moreover, the results suggest that for online retailers marketing across cultures, providing superior quality on each individual service attribute may be more important to achieving satisfaction for customers from Western rather than Eastern cultures.     

Modeling Effort and Lobbying in a Heterogeneous Common Pool Resource Setting

Extraction from a common pool resource (CPR), such as a fishery, can lead to socially inefficient and undesirable outcomes as a result of appropriation problems. Through regulation of the CPR, users may achieve a more profitable and socially efficient outcome. Feeny et al. (Land Econ 72(2):187–205, 1996) delve into some of the assumptions made by traditional CPR models and how use of those assumptions provides an incomplete framework to guide fishery policy. In the theoretical models we develop, we relax two of those assumptions: CPR users are homogeneous and are unable to create, or influence, management of the resource. We note a case where regulation of the individual user can induce others to harvest more, and relate this to the slippage effect concept. Regarding resource sustainability, we document situations where incentives exist for CPR users to lobby for tighter regulations and thus increase profits by limiting the tragedy of the commons influence.     

The influence of firm age and intangible resources on the relationship between entrepreneurial orientation and firm growth among Japanese SMEs

With the relationship between entrepreneurial orientation (EO) and firm performance having broad scholarly acceptance, researchers are now delving with increased focus into the contextual factors that change the nature of the relationship between EO and various manifestations of organizational performance. In this vein, this study adopts the resource based view and investigates the moderating influence of firm age and intangible resources on the EO-firm growth relationship among small to medium sized enterprises (SMEs) in Japan. Further, we propose a three-way interactive model between EO, firm age, and intangible resources to better identify entrepreneurial configurations that promote superior SME growth.     

Changing Perceptions of the Role of the Company Auditor, 1840–1940

One advantage of studying history is to explain present practice or at least to help place current phenomena in perspective. This paper seeks to explore two related themes which have proved problematic from the earliest times of company auditing in the UK: the nature of the auditor's responsibility; and the public's perception of his role. The conventional view is that auditors were initially concerned mainly with fraud detection, and that it was not until the 1930s that greater emphasis was devoted to the verification of financial statements. This study suggests that statement verification was the primary audit concern in relation to public companies as early as the 1830s, though we acknowledge that later in the century more emphasis was placed on fraud detection. We therefore see the current debate over the auditor's responsibility as merely the latest movement in a continuing and fluctuating theme. We also show that the profession has encountered great difficulty in reconciling public expectations with the practicalities of auditing. General confusion over the role of the auditor has existed to such an extent that it has been difficult even for the profession to reach agreement on the main purpose of company auditing, and the message to be sent to the investing public. In these endeavours, the accounting profession was at the same time both helped and hindered by legal developments.