Book reviews

Abstract

This article examines the cultural field of fitness as a network of producers, consumers, products and practices that has developed around the care of the body through physical exercise. Drawing on a thematic text analysis of US exercise manuals, the paper focuses on how the commercial fitness field naturalizes associations between physical exercise and leisure, and between leisure and self‐work. In particular, the analysis examines three themes and their relevance to our broader understanding of leisure in contemporary consumer society: the management of leisure time; the use of leisure for self‐investment strategies; and the promotion of consumption as the framework for leisure and an accompanying notion of pleasure. The fitness field casts light on how leisure more generally is constructed as a sphere of obligations to make productive use of one’s time, to improve one’s body and self, and to do so through the wares of the consumer marketplace. The cultural imaginary of leisure as a time of freedom from work and responsibility is thus recast, in an age of individualization, as a time of freedom to accomplish the work of self‐production.     

The geography of giving: The effect of corporate headquarters on local charities

Does the presence of corporate headquarters in a city affect the incomes of local charities? To address this question we combine data on the head office locations of publicly traded U.S. firms with information on the receipts of local charitable organizations. Cities like Houston, San Jose, and San Francisco gained significant numbers of corporate headquarters over the past two decades, while cities like Chicago and Los Angeles lost. Our analysis suggests that attracting or retaining the headquarters of a publicly traded firm yields approximately $3–10 million per year in contributions to local non-profits. Likewise, each $1000 increase in the market value of the firms headquartered in a city yields $0.60–1.60 to local non-profits. Most of the increase in charitable contributions is attributable to an effect on the number of highly-compensated individuals in a city, rather than through direct donations by the corporations themselves. The increased private sector donations from the presence of corporate headquarters do not seem to crowd out government grants to local charities.     

A comparative performance of conventional and Islamic unit trusts: Market timing and persistence evidence

It is expected that the returns and resistance of Islamic mutual funds will be different from conventional mutual funds as the former have limited choices for portfolio diversification. This article analyses the performance of conventional and Islamic unit trusts for the period February 1995 to July 2012 in the Malaysian market, one of the most developed Islamic mutual fund markets. The performance analysis is based on four parameters: (i) risk-adjusted returns of unit trusts; (ii) market timing abilities; (iii) selection performance; and (iv) persistence. The results of this study suggest that the returns of both conventional and Islamic unit trusts have outperformed the market throughout the sample period. The results for market timing and selectivity are mostly the same for both categories of funds. However, Islamic unit trusts seem to have better resistance to market downturn than conventional unit trusts. The results of this research can be used by investors to identify funds or create portfolios that are more suitable for a recessionary scenario and for fund managers to better manage their portfolio performance during times when markets are likely to fall. The findings in this article are highly relevant for policymakers, investors and fund managers to determine policy matters, deciding on investment and marketing strategy for Islamic mutual funds.     

A Statistical Interpretation of Student Evaluation Feedback

This article deals with the same basic subject—student evaluation of teaching—covered by Marlin and Niss in this issue. Dilts's approach is quite different, however. Readers will want to compare the model he used with that suggested by Marlin and Niss. One of Dilts's major findings is that “student course evaluations are directly associated with grade expectations and inversely associated with the degree to which the course is required.” In his paper he proposes a method that should help “to control for factors that distort evaluation.”     

Measuring Efficiency in Higher Education: An Empirical Study Using a Bootstrapped Data Envelopment Analysis

This paper applies data envelopment analysis (DEA) to assess technical efficiency in a big public university. Particular attention has been paid to two main activities, teaching and research, and on two large groups, the Science and Technology (ST) sector and the Humanity and Social Science (HSS) sector. The findings, based to data from 2005 to 2009, suggest that the ST sector is more efficient in terms of quality of research than the HSS sector, that instead achieves higher efficiency in teaching activities. The efficiency estimates strongly depend on the output specification, given that the use of several quality proxies, such as three research and two student questionnaire-based teaching alternative indices, reduce performance and its differentials for both research and teaching activities. A bootstrap technique is also used to provide confidence intervals for efficiency scores and to obtain bias-corrected estimates. The Malmquist index is calculated to measure changes in productivity.     

Joint-Liability in Microcredit: Evidence from Bangladesh

The joint-liability lending model in microcredit predicts social ties between groups of borrowers to incentivise repayment. However, it also promotes free riding behaviour. Repeated experimental games conducted in Bangladesh are used to empirically analyse key theoretical hypotheses predicted under joint-liability (repeated experimental games are conducted by the author on the field in Manikganj, Dhaka, Bangladesh in December 2014); treated groups of microcredit borrowers are compared to control groups of non-microcredit borrowers alongside questionnaire findings. Treated individuals forego short-run gains from non-repayment and benefit from higher long-run gains from progressing on to further rounds. The paper also finds that treated individuals are significantly less likely to free ride and more likely to shoulder for their partner compared to control individuals. Optimal individual and group characteristics to maximise repayment under joint-liability are then identified.     

Measuring service experience: a utility-based heuristic model

This research aims to construct a model to evaluate service experience. We develop a novel model for service experience by incorporating positive and negative dimensions. We demonstrate that greater utility from experience results in greater value of service experience. We also discovered negative dimensions are the key reason; especially waiting time. We separated five groups to help firms explore deeper insights from various dimensions. The value of service experience in group of middle range has the greater contrast between positive and negative dimensions than the other groups. Service providers can obtain customer perception to adjust or revise the service components.     

How online service recovery approaches bolster recovery performance? A multi-level perspective

Employees are often sandwiched between understandable customer grievances and unchangeable organizational policies: only when employees feel fairly treated will they treat customers fairly. Most previous studies focused on external service recovery systems for customers, but neglected internal service recovery systems for frontline employees. By extending Homburg and Fürst’s research, this study adopts a multi-level perspective to explore the influences of the mechanistic approach (process guidelines, behaviour guidelines, and compensation guidelines) and the organic approach of service recovery (empowerment and recovery culture) on frontline employees’ responses (recovery efficacy, accountability, and performance) towards implementing a service recovery within an online auction context.     

Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness

The present paper outlines a study based on an experimental design that investigated the effect of online price discounts and free gifts on consumers’ evaluation of the brand, in the context of an airline. The study also analyzed whether promotion-proneness exercises a moderating effect on this relationship. It was found that discounts generate a more positive brand image than free gifts among promotion-prone users, while for less promotion-prone individuals, the opposite is true. The results will help managers to select the most appropriate online sales promotion type for reaching different consumer groups, depending on their promotion-proneness, in line with the needs and objectives of the service firm.