Indian Consumers' Value-Based New Food Product Adoption

In response to increased attention toward Indian markets in general and food markets specifically, multinational companies need to accurately identify the attitudinal and product attribute factors that impact new food product adoption among Indian consumers. Applying integrated decision utility theories, we examined the influence of product familiarity on value-based product purchase decisions and intentions. The results indicate that expected value, perceived value, and purchase intentions are influenced by familiarity; only expected value influences purchase intentions. Marketing implications are also discussed.     

Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement

The significant attention and growth surrounding sustainable foods has created a demand for research investigating different factors that can aid in predicting and explaining consumer behavior. This article utilized an attitude-behavior framework, the Theory of Planned Behavior (TPB), to identify factors that might influence consumer valuation of organic, fair trade, and local labeled food. Approximately 1,000 consumers from a 2008 nationwide survey were used in data analyses. Some TPB determinants proved successful in understanding consumer motivations (behavioral control, social norms). These results can be used by a wide variety of food marketers to connect with consumers to promote effective marketing strategies of sustainable food products     

Identity Brokerage and Nonprofit Community Building

Scholars have increasingly approached organizations as complex systems with indeterminate, shifting boundaries. Boundaries in many nonprofit organizations may be especially fluid, given the heterogeneity of stakeholders and highly multiplexed relational and value characteristics involved in constructing identity. The present study frames nonprofit organizations as complex organizations seeking to build communities of legitimacy. Within these communities they construct their identity through a combination of boundary setting, or perceptions of the organization and in what ways it is distinct from other organizations and communities, and relationship building, through both interpersonal contacts and socially mediated interaction. These dimensions combine to allow organizations to identify and bridge structural holes in the larger network in which they are embedded, through processes of identity brokerage. These mechanisms have significant implications for driving growth and engagement in nonprofit organizations. In support of this theoretical model, the article describes a mixed-methods research study involving a nascent arts organization in a large U.S. city.     

Revisiting MacCannell's site sacralization theory as an analytical tool: Historic prophetstown as a case study

Historic Prophetstown in Battle Ground, Indiana is intrinsically connected to a pivotal event in Native American and United States military history. While it appears to have all the necessary elements to become a successful tourism attraction, it consistently teeters on the verge of insolvency. Applying sociologist Dean MacCannell's ( 1976 ) five‐stage site sacralization theory as an analytical lens to investigate the site revealed that it has never successfully moved beyond MacCannell's first stage (i.e. naming), which may be a key factor contributing to low visitation and poor economic performance. This suggests that MacCannell's theory can offer unique insights into site development. Copyright © 2010 John Wiley & Sons, Ltd.     

Volatility,growth and cycles

The paper investigates the factors affecting the equilibrium level of output in a panel of European countries. Output depends on factor inputs and on the technology and the efficiency with which those factors are used. Efficiency may be driven by international conditions and institutional changes such as the Single Market Programme in Europe. The technology indicators used in this study depend upon research and development and also include the level of labour efficiency which is indexed on skills data. The level of the capital stock depends upon the user cost of capital, which may depend upon risk and hence on the volatility of the economy. Recent literature suggests that real exchange rate volatility is important in determining investment and therefore has an impact on equilibrium output. A link of this form is uncovered for the European economies. If policy can reduce these volatilities then it can also raise equilibrium output.

Impact of founder experience on exit intentions

Entrepreneurial exit—the process by which the founders of privately held firms leave the firm they helped to create (DeTienne, J Bus Venturing, 2010)—is an important component of the entrepreneurial process, yet researchers know very little about it. We examine entrepreneurs’ intentions to exit by a range of possible exit paths [acquisition, initial public offering (IPO), family succession, employee buyout, independent sale, liquidation], building on Gimeno et al.’s (Adm Sci Q 42:750–783, 1997) notion of thresholds as they apply to a simple survival/exit dichotomy, and expanding this to include different intended paths of exit. Our results indicate that entrepreneurs intend to pursue different exit paths based on previous entrepreneurial experience, industry experience, age, and education level. Our findings provide preliminary evidence that differences between intended exit and failure are underspecified in the literature, since exit consists of many unique paths. Also, in support of threshold theory, we find that the intended exit path is driven by factors other than firm performance.     

Ethical Decision Making: Special or No Different?

Theories of ethical decision making assume it is a process that is special, or different in some regard, from typical individual decision making. Empirical results of the most widely known theories in the field of business ethics contain numerous inconsistencies and contradictions. In an attempt to assess why we continue to lack understanding of how individuals make ethical decisions at work, an inductive study of ethical decision making was conducted. The results of this preliminary study suggest that ethical decision making might not be meaningfully “special” or different from other decision making processes. The implications of this research are potentially significant in that they challenge the fundamental assumption of existing ethical decision making research. This research could serve as an impetus for further examination of whether ethical decision making is meaningfully different from other decision making processes. Such studies could create new directions for the field of business ethics.     

Epicureanism and the poetics of consumption

Consumption, ‘to use up, to destroy’, is a dirty word. It conjures piles of rubbish; it suggests an extravagant attitude. We, each one of us hoping to be a unique, careful individual, can feel offended at being referred to as ‘the consumer’. Yet, ‘to consume’ is not only a human activity, it is one of the fundamental processes of nature, a natural aspect of the creative process. In this paper, I will emphasize connections between the creative research process, poetics and consumerism. I suggest that research can be envisioned as a cycle of consumption and renewal. Our tools in such a natural philosophy are the contemplation of natural events, and the insights that a poetic understanding of language can give us. To this end, I draw on the ancient Epicurean philosophy, as demonstrated in De rerum natura, written by the Roman poet, Lucretius, in the first century BCE. Lucretius gave a scientific explanation of the universe, in poetry, to demonstrate that natural laws can be derived by reason, contemplation and by the use of the senses. Further, Lucretius' use of language, as a creative medium, modelled the actions of the universe. This insight provides a link between poetry, science and research, one which is still relevant to twenty‐first‐century scientific research generally. In this paper, I will suggest that it is also specifically relevant to the design and practice of consumer research. For instance, both research and creativity are aspects of that urge to move beyond subjectivity, towards knowledge that is whole and shared. In Epicureanism, subjective engagement provides access to that which is universal. We can conceive of consumerism, and of consumer research, in the same terms, as a striving for completion, and as a poetic, natural and reciprocal act, involving the transformation of the consumer, and that which is consumed.     

Stimulating UK Adolescents’ Seafood Consumption

The health benefits of seafood consumption are well known, however, consumption levels in the UK remain below recommended levels of two servings per week. Seafood consumption is beneficial for adolescents, as it is associated with physical and mental well-being, lower levels of obesity, and improved cognitive performance and academic achievement. This study investigated current consumption, preferences, and attitudes toward seafood among UK adolescents. Seven focus groups were conducted in two schools with diverse socio-economic student profiles. Findings revealed that seafood consumption levels vary considerably among individuals and typically takes a less healthy form (e.g., fish and chips). Key drivers of seafood consumption include health and taste, while barriers were typically associated with the sensory qualities of seafood including dislike of taste, bones, smell, and texture. A range of intervention strategies were identified and new product ideas ranged from fun, fast-food, snack-style products to healthy meal options.