永远充满激情地创作

Mjchael Dee，我们的首席创意执行官与我一同参加了此次戛纳广告盛会。我们决定共同参加戛纳盛会的重要原因是要让大家看到DDB China Group一直都对创意有着严谨的态度。紧随此行的另一个计划是：我们已经宣布了一个内部奖励机制，任何获奖部门（包括创意部、客户部以及策划部）都将得到相应的奖励。此次戛纳之旅变得比我们想象中要“亲密”得多——由于广告节期间酒店紧张，我与Michael只能同住一个有两居室的酒店公寓．但就在Martinez旁。地理位置很优越，说起来也算幸运。     

Demand estimation and consumer welfare in the banking industry

This paper estimates a structural demand model for commercial bank deposit services in order to measure the effects on consumers given dramatic changes in bank services throughout US branching deregulation in the 1990s. Following the discrete choice literature, consumer decisions are based on prices and bank characteristics. Consumers are found to respond to deposit rates, and to a lesser extent, to account fees, in choosing a depository institution. Moreover, consumers respond favorably to the branch staffing and geographic density, as well as to the bank’s age, size, and geographic diversification. Consumers in most markets experience a slight increase in welfare throughout the period.     

Das Management von Datenqualität

Ohne Zusammenfassung     

European Views of Advertising

Abstract

The effects of brand beliefs and attitude-toward-the-ad (A_ad) on immediate and delayed measures of attitude-toward-the-brand (A_b)were investigated for individuals who were more- and less-involved with the message of a print advertisement. Results suggest A_ad's and brand beliefs' influence on immediate and delayed measures of A_b depend on individuals' involvement with the message. As expected, for individuals who are more-involved with an advertising message, both beliefs and A_ad influenced A_b. This relationship held even after a one-week delay. For those less-involved with the advertising message, however, beliefs had no significant influence on brand attitudes, measured immediately following advertising exposure or after a one-week delay. A_ad was shown to have a significant influence on brand attitudes in both time conditions. Implications for theory and practice, as well as directions for future research, are discussed.     

The Effect of Availability,Point of Purchase Advertising,and Sampling on Children's First Independent Food Purchases

The dramatic rise in childhood obesity has triggered great concern among parents, health providers and researchers, public policy makers and politicians. In a controlled experiment with 166 primary school children in Australia, this study investigates the effects of availability, point-of-purchase advertising and sampling on children's food preferences and their first independent food purchases. The results indicate that availability and point of purchase advertising has a significant effect on changing children's preferences. The effects of sampling, in the presence of other forms of promotion, are less clear. The implications of these findings for marketers and public-policy makers are discussed.     

抓住老虎的尾巴

奥运会举行在即，是一个很好的时间去反映中国企业是否已在市场有了定位，以为未来的全球扩展作好准备。当许多中国品牌正在研究如何利用奥运会去接近当地观众的时候，奥运同时亦为中国品牌走向世界提供跳板。     

Is success hereditary? Evidence on the performance of spawned ventures

A common phenomenon in entrepreneurship is that employees turn away from employment to found their own businesses. Prior literature discusses the former employers’ characteristics that influence the creation of entrepreneurial ventures. An investigation of whether these characteristics also affect the success of the spawned ventures is missing so far. This paper contributes to the literature by showing that entrepreneurial ventures spawned by well performing firms are financially more successful than ventures stemming from poorly performing firms. This suggests that spawned entrepreneurs are able to exploit valuable knowledge from their previous employers which impacts their ventures’ performance positively. The analysis is based on a linked employee–employer data set for the Netherlands for the period 1999–2004.     

Human resources development for tourism in rural communities: A case study of Kerala

Considering the relative backwardness of rural areas, human resources development (HRD) seems to have a very important role in rural tourism development. However, tourism HRD in rural communities is affected by a number of drawbacks. In the absence of any significant private sector presence, especially during initial stages, the public sector need to take the initiative in equipping and empowering the local community to meaningfully participate in tourism. This paper suggests a multi‐pronged approach to educate and empower the members of the host community, the tourism industry personnel, and visitors to facilitate rural tourism development, which is sustainability‐oriented and can help localize the benefits. The experience of Kerala provides an example of how the public sector initiated HRD activities could contribute to the development of rural tourism, especially in engendering local entrepreneurial endeavors and giving tourism a higher profile. The Kerala experience represents some of the issues in HRD for rural tourism and suggests potential strategies for other rural communities involved in tourism development.     

THE 2008 SHIPPING LAW: DEREGULATION OR RE-REGULATION?

The restoration of democracy since 1998 has been accompanied by a revival of economic nationalism in Indonesia. This can be seen clearly in the field of shipping and ports. In the 1980s the government deregulated the highly protected and inefficient shipping industry to facilitate a non-oil export drive. Since 1999 a rising tide of economic nationalism has seen a gradual process of re-regulation that has restored some of the old protectionist devices. This new protectionism is likely to frustrate government policies to improve logistics and facilitate trade. At the same time, there has been a mild liberalisation of state control over the ports sector. This paper addresses the key economic regulations embodied in the new Law 17/2008 on Shipping and assesses their potential impact. It highlights an ongoing confl ict in government between protectionism/rent-seeking and development.