IMC in an emerging economy: the Chinese perspective

Integrated marketing communications (IMC) planning and implementation vary greatly by market and country. This study, based on the survey data compiled from 135 Chinese marketing executives, focuses on IMC in China's emerging economy, with the goal of providing an outlook of IMC's current development in China while uncovering factors in the country's socioeconomic and business infrastructures that may cause IMC to deviate from the traditional Western model. The study also explores Chinese responses to the rising proliferation of digital media and its implications for IMC development.

The study concludes that despite uneven business development and a current lack of training in IMC-related skills, IMC appears to be the inevitable course or the future of Chinese marketing communications. Due to factors unique to the Chinese business landscape, such as government-owned business structures, political nuances in marketing channel relationships, and uneven development of consumer culture, IMC in China will likely evolve differently than in the US. Survey respondents reveal that IMC is progressing much faster in local, privately owned firms than in their state-owned counterparts. The rise of digital media will also disrupt traditional media outlets, providing challenges to the Chinese marketer.     

The Center for Rural Affairs: The First 20 Years

The history of the Center for Rural Affairs, a nonprofit advocacy organization in Nebraska, is recounted by two of its founders. The Center began with roots in the anti‐poverty movement in the 1970s. In subsequent years, the Center served as an activist research center that was devoted to serving the interests of the public and small farmers. For example, a Center study showed that center‐pivot irrigation was an initial step toward heavy capitalization of agriculture, a process that increased the debt of farmers and eventually drove many of them into bankruptcy. In other studies, the Center examined specific policies that were indirectly depopulating rural areas by turning farming into an industry. Joining with other groups, the Center fought to keep Nebraska as free as possible from corporate farming. In contrast to organizations that are located in urban areas and analyze rural problems from a distance, the Center is located in a small town in Nebraska, so the staff are personally aware of rural conditions. In addition to describing the research and activism of the Center, this account also provides information about the early obstacles an advocacy group must overcome in terms of funding, building a strong board, and other factors.     

A LONGITUDINAL COMPARATIVE STUDY OF TWO JOINT VENTURES

A longitudinal comparative study of two joint ventures in the oil transportation industry illustrates the importance of organizational leadership, networking, and proactive strategies in the face of an increasingly hostile operating environment. Secondarily, this article represents a methodological approach based on grounded theory that effectively examines the complexities associated with large-scale organizational dynamics.     

Ethics and the gender equality dilemma for U.S. multinationals

U.S. multinational enterprises must now follow the policies of Title VII of the Civil Rights Act of 1964 in their overseas operations, at least with respect to U.S. expatriate employees. Doing so in a culture which discourages gender equality in the workplace raises difficult issues, both practically and ethically. Vigorously importing U.S. attitudes toward gender-equality into a social culture such as Japan or Saudi Arabia may seem ethnocentric, a version of ethical imperialism. Yet adapting to host country norms risks a kind of moral relativism. This article supports the view that MNEs which promote workplace equality in a host country such as Japan, which is actively involved in the international economic and political community, is not ethical imperialism in any pejorative sense and is preferable to a moral relativism or social contract approach.We hold these truths to be self-evident: that all men are created equal, and endowed by their creator with certain rights — life, liberty, and the pursuit of happiness.U.S. Declaration of Independence, 1776 All human beings are born free and equal in dignity and rights.United Nations Universal Declaration of Human Rights, 1948Don Mayer teaches Legal Environment of Business at Oakland University School of Business Administration. He received his L.L.M. in International and Comparative Law. Professor Mayer's work has appeared in the American Business Law Journal, the Midwest Law Review, and the Journal of the Academy of Marketing Science. An article entitled Sovereign Immunities and Moral Community appears in the October 1992 issue of theBusiness Ethics Quarterly.Anita Cava teaches Business Law and Business Ethics at both the graduate and undergraduate level at the University of Miami's School of Business Administration. She received her B.A. with Distinction and her J.D., Professor Cava has published in the area of ethics in law reviews and business journals.     

Monetary Shocks and REIT Returns

We investigate the influence of unanticipated changes in US monetary policy on Equity Real Estate Investment Trusts (REIT’s). Although a number of studies have investigated the issue of interest rate changes, the effect of unanticipated changes has not previously been addressed in terms of possible effects on both REIT’s returns and volatility. The results show a strong response in both the first and second moments of REIT returns to unexpected policy rate changes. The results for the impact of the shock on both mean and volatility of returns is consistent with results from studies addressing broader equity markets. However, we find evidence both against behavioral changes in volatility coincident to US monetary policy decisions and asymmetric responses to the monetary policy shock.

FMA Roundtable on New Developments in European Corporate Governance

In this discussion that took place in Helsinki last June, three European financial economists and a leading authority on U.S. corporate governance consider the relative strengths and weaknesses of the world's two main corporate financing and governance systems: the Anglo‐American market‐based system, with its dispersed share ownership, lots of takeovers, and an otherwise vigorous market for corporate control; and the relationship‐based, or “main bank,” system associated with Japan, Germany, and continental Europe generally. The distinguishing features of the relationship‐based system are large controlling shareholders, including the main banks themselves, and few takeovers or other signs of a well‐functioning corporate control market. Given the steady increase in the globalization of business and international diversification by large institutional investors, the panelists were asked to address the question: can we expect one of these two systems to prevail over time, or will both systems continue to coexist, while seeking to adopt some of the most valuable aspects of the other? The consensus was that, in Germany as well as continental Europe, corporate financing and governance practices have already begun to look much like those in the U.S. and U.K., with much less reliance on bank loans and greater use of bonds and public equity. And these financing changes have resulted in major changes in ownership structures that have seen local main banks largely supplanted by foreign institutional investors—some of whom have demanded a greater voice in how companies are run. Moreover, Finnish economist Tom Berglund may well have provided a blueprint for the dominant European governance system of the future in describing the “Nordic model” as

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Macroeconomic Uncertainty and Performance in Asian Countries*

We use a very general bivariate GARCH‐M model and quarterly data for five Asian countries to test for the impact of real and nominal macroeconomic uncertainty on inflation and output growth. We conclude the following. First, in the majority of countries uncertainty regarding the output growth rate is related negatively to the average growth rate. Secondly, contrary to expectations, inflation uncertainty in most cases does not harm the output growth performance of an economy. Thirdly, inflation and output uncertainty have a mixed effect on inflation. Consistent results are found using the VAR‐GARCH‐M approach to investigate the dynamic relationship between inflation and output growth using impulse response functions. This evidence implies that macroeconomic uncertainty may even improve macroeconomic performance, i.e. raise output growth and reduce inflation. Our empirical results highlight important differences with those for industrialized countries.