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31.
This paper examines rates of return earned on GNMA securities over the period January 1971 through June 1978. We find that over this period the mean monthly return on GNMAs was greater than the mean return on long-term government bonds and slightly greater than the mean return on high-grade corporate bonds. However, in neither case was the difference statistically significant. Thus, based on this evidence, it is not possible to conclude that the cost of acquiring funds to finance single-family housing purchases through the GNMA program exceeded the cost of acquiring funds by the U.S. treasury or financially-strong corporations. 相似文献
32.
Ronald L. Earl Ph.D. William M. Pride Ph.D. 《Journal of the Academy of Marketing Science》1984,12(1-2):23-37
Comparative messages, two-sided messages, and messages containing product performance test results represent several methods by which advertisers may attempt to provide greater amounts of information to buyers. The use of one or more of these methods may have positive or negative influence on several dimensions of advertisement effectiveness. The purpose of the factorial-designed laboratory study reported here was to explore the effects on these information disclosure attempts in print advertisements on a reader's confidence in product claims and on his or her perceived credibility of the advertiser. 相似文献
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This paper examines the current status and prospects of heterodox approaches to economics in relation to the problem of marketing ideas to groups of potential users who see the world in very different ways. It draws lessons from the changing status of behavioural economics and highlights the marketing problems that arise between heterodox economists whose perspectives overlap only partially. Its principal message is that the best hope for heterodox economics may lie in taking a less openly combative approach than hitherto when trying to win over mainstream economists and instead using strategies of stealth based on the empirical advantages of pluralistic applied research methods. 相似文献
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Earl A. Molander 《Journal of Business Ethics》1987,6(8):619-631
The paper explores the promise of ethical codes as a means to control unethical behavior in business. After a review of arguments for ethical codes from outside the business system, the paper outlines the arguments for codes from inside the business system at the level of the industry, firm and individual executive.The paper then discusses the problems of code design — the dilemma between specific practices and general precepts — and offers a model for a thoroughgoing code. This is followed by a discussion of the problems of promulgation and code enforcement.In conclusion, the paper summarizes the limitations of ethical codes and the arguments which have been made against them.Earl A. Molander is Associate Professor of Management at Portland State University. He is the author of Responsive Capitalism,and co-author of Is the Ethics of Business Changing, which appeared in Harvard Business Review. 相似文献
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The authors give six compelling reasons why you should reexamine your enviromental liabilities reporting—and then tell you how to improve it. 相似文献
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In order to provide the highest quality services at lower costs, global firms have shifted their customer service functions offshore. Despite the apparent advantages of offshoring services, customers tend to object to the practice based on concerns about private/personal information being sent overseas. Additionally, executing service exchanges with overseas providers can be challenging because of perceived communication difficulties and cultural differences. The purpose of this article is to offer managers of firms that offshore services a clearer understanding of consumer concerns and provide guidance for alleviating these concerns. Specifically, suggestions are proffered regarding how to (1) minimize communication and cultural misunderstandings between customers and service providers, (2) assure customers that personal/private information is secure, and (3) restructure service activities to alleviate customer dissatisfaction. Unless such customer concerns are successfully identified and addressed, companies may not benefit from pursuing a services offshoring strategy. 相似文献
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Household data adjusted for inflation show that net worth is still below its pre-Great Recession levels, unlike aggregate Federal Reserve data. Poorer and younger households both lost and recovered more net worth percentage-wise. Financial assets have recovered more than non-financial assets. 相似文献