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After examining the structure and present characteristics of advertising industry practices, this paper looks at the functions of advertising in developed versus less-developed countries (LDCs) and critically compares the role and functions of advertising agency and client relationships in countries as diverse as Turkey, Sweden and Canada. 相似文献
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SUMMARY This article analyzes the product information sources that consumers in transition economies, specifically in Georgia, utilize when they consider purchasing foreign products. We surveyed 313 consumers in Georgia regarding 9 sources of product information (experiential knowledge, word of mouth, in-store promotions, television, packaging information, radio, newspapers and magazines, salespeople, and billboards). The findings indicated that personal experience and word of mouth are the 2 most frequently used and highly valued sources of information while salespeople and radio are the 2 least frequently used and least influential sources of information. Education, age, and ethnocentrism exhibited significant impact on the experience source. 相似文献
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Erdener Kaynak Ali Riza Apil Serkan Yalcin 《Journal of International Entrepreneurship》2009,7(3):190-214
As a transition economy, Georgia has an uncertain, complex, and immature business environment, typical of transition economies
in the Eurasian region. In an effort to provide insights into marketing and advertising practices in the Eurasian transition
economies, this study empirically examines the marketing and advertising practices in Georgia through two surveys conducted
with Turkish entrepreneurs in Georgia and Georgian consumers. On the one hand, the findings of the survey of the Turkish entrepreneurs
indicated that an overall adaptation strategy is needed in Georgia; in addition, foreign entrepreneurs willing to enter the
Georgian market are advised to offer a variety of products by collaborating with local distributors and agents. Although Georgian
consumers do not have high income, low-price strategy does not always work as consumers equate low price with inferior quality.
Marketing of prestigious products are to be sold at higher prices and appropriate product positioning strategies must be developed
for each target market segment. Merchandising strategies must be congruent with the target market served as well as retail
stores/outlets utilized. On the other hand, the Georgian consumers demand better customer service and increased variety of
products; advertising is welcomed to a certain extent as long as advertising provides useful product/brand and company information. 相似文献
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In order to plan for the development of tourism in Nova Scotia it has been necessary to gather information and opinions on the industry on a more detailed scale than has hitherto been done. Here the Delphi technique is used to gather data on tourism research, on future impacts of tourism and to strengthen a regional data base, all of which are intended to act as an effective policy-making tool in solving management and planning problems in the tourism and hospitality industry. The impact of new technology (in particular the CHECK-INN system) and training needs are discussed in detail. 相似文献
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Erdener Kaynak 《Food Policy》1981,6(2):78-90
The author describes the characteristics of food distribution systems and practices in developing countries, with particular reference to Latin America and the Middle East. He also examines the characteristics of the environmental factors which have an influence on food distribution, and explores the relationship between the environmental factors and the specific characteristics of food distribution systems of developing countries. The intention is to show how structural and operational changes can be induced in the distribution systems of developing countries. 相似文献