Food Label Use,Self‐Selectivity,and Diet Quality

Food labels provide measurable benefits by improving diet quality of Americans by as much as four to six points on a 100‐point Healthy Eating Index scale. Among nutritional panels, serving sizes, nutrient content claims, list of ingredients, and health claims, the use of health claims on food labels provides the highest level of improvement in diet quality. The data source for this analysis is the 1994 to 1996 Continuing Survey of Food Intakes for Individuals (CSFII) and the accompanying Diet and Health Knowledge Survey (DHKS).     

Comprehension of Warnings and Resulting Attitudes

This study demonstrates that education level and warning vocabulary affect consumer reactions to warnings. Consumers who did not complete high school were not able to comprehend warnings that contained difficult vocabulary as well as warnings with simple words. They perceived products that carry warnings with simple words as safer than products labeled with warnings containing difficult words. Finally, consumers with more education were found to have more negative attitudes toward warnings with difficult words than warnings with simple words despite understanding the warnings equally well.     

Vulnerability to a Currency Crisis: Lessons from the Asian Experience

Are currency crises caused by manias and panics in financial markets, or by unsustainable deteriorations in domestic macroeconomic conditions? This question is explored in the context of the recent Asian currency crisis. The theoretical concept of vulnerability is used to identify three early‐warning indicators of susceptibility to a currency crisis: rapid accumulation of mobile capital; domestic lending booms; and overvalued exchange rates. It is shown that the crisis and noncrisis countries of Asia may be distinguished empirically, using these indicators, over the decade preceding the crisis. This exercise provides convincing evidence that the crisis emanated largely from domestic macroeconomic conditions.     

What moves the gold market?

In this article, we provide a detailed characterization of the intraday return volatility in gold futures contracts traded on the COMEX division of the New York Mercantile Exchange. The approach allows the study of intraday patterns, interday ARCH effects, and announcement effects in a coherent framework. We show that the intraday patterns exert a profound impact on the dynamics of return volatility. Among the 23 U.S. macroeconomic announcements, we identify employment reports, gross domestic product, consumer price index, and personal income as having the greatest impact. Finally, by appropriately filtering out the intraday patterns, we find that the high‐frequency returns reveal long‐memory volatility dependencies in the gold market, which have important implications on the pricing of long‐term gold options and the determination of optimal hedge ratios. © 2001 John Wiley & Sons, Inc. Jrl Fut Mark 21:257–278, 2001     

Minorities in Children's Television Commercials: New,Improved, and Stereotyped

Mass media is one means by which consumers learn how to behave as consumers. Consumers’ beliefs about minorities as consumers are also influenced by mass media, and the impact is likely highest among young children. A content analysis of 813 commercials in children's television programming reveals that while Caucasians continue to be the predominant models in terms of numbers and in the types of roles they play, the numerical representation of minorities, especially Blacks, has improved. However, the study found that minorities are more likely than Caucasians to have minor roles and to be portrayed in certain product categories, settings, and relationships. Societal impacts and implications for minority consumers are discussed.     

Optimal hedging of contingent exposure: the importance of a risk premium

The focus of this article is how a non‐zero risk premium affects an economic agent's optimal hedging decision when exposed to a nonmarketed event. The analysis is not confined to the optimal use of one particular hedging instrument, rather, the optimal payoff based on the agent's preferences is derived. We show, for various preferences, how the size of a risk premium affects the degree of nonlinearity in the optimal hedging instrument. This result is in contrast to known results for contingent exposure in the case of a zero risk premium. We demonstrate an inefficacy of the approach of confining the analysis to one particular hedging instrument in the case of standard exposure. © 2000 John Wiley & Sons, Inc. Jrl Fut Mark 20:823–841, 2000     

The Effects of Multiple Health and Nutrition Labels on Consumer Food Choices

Consumers face an increasing availability of information on health and nutritional aspects of foods, especially on food package labels. Previous research has identified that this information is positively valued, but the effect of presenting several items of information simultaneously is not well understood. We conduct a choice experiment to identify the effects of multiple health and nutrition information labels for two products representing a healthy and less healthy food choice. Although our consumers attach positive utility to most of the individual labels evaluated here, the simultaneous presence of more than one label only has positive impact on utility in one of nine possible cases. Therefore, promotion of multiple labels should not be considered beneficial a priori either from a regulatory or business perspective. In addition, results show that consumers show a higher willingness to pay for nutrition and health labels for less healthy products.