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971.
Arthur Anderson & Co. has made a significant contribution to assist and encourage the teaching of business ethics. They provided assistance initially through workshops and curriculum materials; currently they are using campus coordinators to disseminate information and materials. The curriculum materials can be used by the instructor to assist students in practicing their moral reasoning skills and cover four academic areas: Accounting, Finance, Marketing, and Management. These materials include business ethics video vignettes, suggestions on presentation methods, guidelines for implementing a stakeholders' analysis approach to ethical reasoning, and possible discussion questions. The vignettes present ethical dilemmas that persons may encounter in entry level positions. We have used the vignettes, the accompanying discussion questions, and the suggested stakeholder analysis in class presentations. This paper presents a discussion of the basic concepts associated with cooperative learning, an example of the implementation of cooperative learning techniques using the Arthur Andersen Accounting Ethics Vignettes, and empirical results of the influence of these particular group discussions on the students' ethical responses. We did not attempt to measure whether the individuals' moral levels changed, but whether the group discussions stimulated any changes in the students attitudes toward the particular ethical dilemma they viewed.Lucia E. Peek is Associate Professor of Accountancy at Western Illinois University. She has published articles inAuditing: A Journal of Practice and Theory, Public Personnel Management, Management Accounting, Illinois Issues, The Accounting Instructor's Report, andThe Bulletin of the Association for Business Communication.George S. Peek is Associate Professor of Accountancy at Western Illinois University. He has published articles inManagement Accounting, Kent/Bentley Journal of Computers and Accounting, The Accounting Instructor's Report, The Bulletin of the Association for Business Communication, Journal of Education for Business, andComputers in Composition.Mary Horras is Instructor of Accountancy at Western Illinois University. In 1991 she was awarded the Arthur Andersen/Richard E. Claire Faculty Development Award for Outstanding Beta Alpha Psi Faculty Advisor. She has published an article in theCollege Student Journal. 相似文献
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973.
George J. Schieber 《Atlantic Economic Journal》1987,15(3):9-21
Conclusions High unemployment and low economic growth continue to plague many OECD countries, putting strong pressures on governments to reduce social spending. Health is the second largest social expenditure program and has been one of the fastest growing. Health care financing and delivery systems which were designed to achieve access have not proven themselves effective in ensuring efficient production and consumption of services.The inability to measure the effects of health expenditures on health outcomes, the lack of clinical standards of appropriateness of treatment, and indeed the sensitivity of health status to non-medical systems' aspects of society further confound the problems of developing policies to promote efficiency and equity. Moreover, future demographic and technological changes could place substantial new budgetary pressures on governments.Understanding the nature of the problem, effective measures taken, and the transferability of such measures to particular situations or systems are essential for preserving access while assuring efficiency under current as well as future economic and demographic constraints.Invited address at the Twenty-Third International Atlantic Economic Conference and the International Health Economics and Management Conference, April 20–27, 1987, Munich, West Germany. The views expressed in this paper are those of the author and do not necessarily represent those of the OECD. 相似文献
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975.
Advantageous alliances 总被引:2,自引:0,他引:2
George S. Day 《Journal of the Academy of Marketing Science》1995,23(4):297-300
Previously, he was executive director of the Marketing Science Institute. He has authored 10 books and 100 articles in the
areas of marketing and strategic business planning. He has received various awards, including two Alpha Kappa Psi Foundation
Awards and two Harold H. Maynard Awards for the best articles published in theJournal of Marketing; in 1994 he received the Charles Coolidge Parlin Award for distinguished contributions to the field of marketing. 相似文献
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977.
George E. Halkos Konstantinos I. Evangelinos 《Business Strategy and the Environment》2002,11(6):360-375
This paper employs logistic regression analysis to test a model that predicts the implementation or non‐implementation of Environmental Management Systems Standards (EMSSs) by considering various factors as explanatory variables. The dependent variable is dichotomous: industrial firms either implementing or not implementing EMSSs. From past experience we identify 15 major variables contributing to implementation of EMSSs. A sample of 259 respondents (84 implementing and 175 not) is used to estimate the parameters of the logistic regression model employing maximum likelihood. The results show an overall significant model with four of the 15 variables significant. The significance of management perception of environmental issues on their decision to implement EMSS was confirmed with regards to their perception on win–win possibilities. Pressure on companies to improve their environmental performance does not result in higher uptake of the standards. Company image and size are important factors in its decision to implement EMSS. Copyright © 2002 John Wiley & Sons, Ltd. and ERP Environment 相似文献
978.
979.
Marketers have long advocated the use of ecological theory to study markets, but the abstract definitions of key constructs have hampered empirical applications. We take a first step in applying ecological theory to product markets by quantifying concepts such as niches, niche breadth, and niche overlap. We propose a new approach for measuring competitive intensity and identifying competitive submarkets. This measure defines competition between brands as the extent to which brands compete for the same customers. The approach is suitable for both durable and nondurable goods, for markets with many brands, and it can be used to assess competition between existing and hypothetical brands. We illustrate our approach using data on the magazine market and offer suggestions for future research. 相似文献
980.