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91.
Krzysztof Kubacki Heather Skinner Scott Parfitt Gloria Moss 《International Journal of Hospitality Management》2007,26(4):957-973
This research aims to compare the needs of nightclub and bar customers from two very different markets—the existing and well-established British late-night economy and emerging and developing Polish market by examining customer preferences towards the servicescape and service offerings provided by such venues in both countries. The findings point to the significant similarities and differences between British and Polish club goers, indicating the importance of various elements of the servicescape in influencing customer decisions to enter a venue. These findings can assist mainstream venues in the UK and Poland improve their competitive position by understanding and then providing both groups of customers with service offerings that match their preferences. 相似文献
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In recent years, there has been unparalleled growth in outward foreign direct investment from China. Traditional Western‐dominated international business theory proposes that asset exploitation is necessary for firms undertaking foreign investment. However, more recently, studies suggest asset augmentation is more important for multinational enterprises from emerging countries. This article examines the acquisition by two Chinese firms—Agria and Haier—of two iconic New Zealand firms, each with a significant international presence—PGG Wrightson and Fisher & Paykel. The article determines that Agria and Haier invested to acquire strategic assets in order to strengthen their position in the Chinese market as well as build and sustain a global position. Strategic intent was an important factor in deciding where to invest, and strategic assets complementary to their own competitive advantages were sought by the Chinese firms. © 2016 Wiley Periodicals, Inc. 相似文献
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Trust Formation in University–Industry Collaborations in the U.S. Biotechnology Industry: IP Policies,Shared Governance,and Champions*,†
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Ludwig Bstieler Martin Hemmert Gloria Barczak 《Journal of Product Innovation Management》2015,32(1):111-121
Haggling over rights to potential inventions can be a major roadblock to successful university–industry (UI) collaborations. Yet such collaborations are critical for innovation in science‐based industries. This study examines the roles of universities' intellectual property (IP) policies and of shared governance for trust formation between academe and industry. The study also examines how UI champions moderate this process and how trust between university and industry partners affects UI collaboration outcomes. The analysis of survey data of 105 recent UI collaborations in the U.S. biotechnology industry indicates that the flexibility and transparency of university IP policies and shared governance by UI partners are both positively related to trust formation. The activities of UI champions amplify the positive effects of shared governance and at the same time reduce the importance of university IP policies for trust formation between UI partners. The amount of trust between partners is positively related to knowledge transfer and innovation performance. The findings suggest that despite widely reported industry concerns over the control of IP, UI research partners can develop a trustful environment and thereby plant the seeds for a successful collaboration. In order to enhance trust, companies should not only consider university IP policies, but also need to actively engage in shared governance with university partners. UI collaboration champions can help shift the attention of company managers from formal rules set by university IP policies toward shared project planning, coordination, and implementation with university partners. 相似文献
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Tucker J. Marion Marc H. Meyer Gloria Barczak 《Journal of Product Innovation Management》2015,32(1):98-110
The architecture of a product is the design and specification of inherent subsystems, components, and interfaces between subsystems. Well‐defined interfaces allow the development of standardized subsystems that may be shared across product lines, e.g., technology platforms. Past research shows the benefits of modular product architecture in terms of improving cost of goods through common components and materials as well as improving development time cycles for derivative products. Product architecture does not occur by accident; it must be engineered and implemented. This study explores the impact of digital design and information technology (IT) on the development of modular product architectures. Through an empirical study of 122 firms and follow‐up interviews with several respondents, we study the impact of digital design tools and IT infrastructure on the development of modular product architecture and overall project outcomes. The results indicate that a firm's IT infrastructure has a strong, significant relationship with the development of modular product architecture. The findings also show a strong, positive relationship between the development of modular product architecture and project outcomes. However, in contrast to the common perception that digital design tools enhance R&D productivity and effectiveness, we do not find a significant relationship between digital design tool usage and modular product architecture or overall project outcomes. The findings suggest that digital design tools and their organizational implementation need improvement in up‐front new product development phases. 相似文献
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