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101.
This research introduces attitude towards the endorsement as a mediating variable in the relationships between celebrity source and endorsement factors and brand attitude. It also includes perceived celebrity motive, a variable rarely studied in the previous literature, as an endorsement factor. In a survey study, respondents evaluated four celebrity endorsement campaigns. Mediation analyses show that attitude towards the endorsement mediates the effects of three variables on brand attitude; these variables are celebrity expertise, celebrity–brand fit, and perceived celebrity motive. Moreover, results show that if consumers perceive that the celebrity was motivated to do the endorsement not only by money but also by product quality, this has a significant positive effect on attitude towards the brand. 相似文献
102.
Ramon Casadesus‐Masanell Hanna Hałaburda 《Journal of Economics & Management Strategy》2014,23(2):259-293
We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer to consume the same applications to benefit from consumption complementarities. We show that the combination of preference for variety and consumption complementarities gives rise to (i) a commons problem (to better satisfy their individual preference for variety, users have an incentive to consume more applications than the number that maximizes joint utility); (ii) an equilibrium selection problem (consumption complementarities often lead to multiple equilibria, which result in different utility levels for the users); and (iii) a coordination problem (lacking perfect foresight, it is unlikely that users will end up buying the same set of applications). The analysis shows that the platform can resolve these problems and create value by limiting the number of applications available. By limiting choice, the platform may create new equilibria (including the allocation that maximizes users' utility); eliminate equilibria that give lower utility to the users; and reduce the severity of the coordination problem faced by users. 相似文献
103.
Hanna H. Salo Johanna Suikkanen Ari Nissinen 《Business Strategy and the Environment》2020,29(6):2654-2667
The current sustainability challenges and the required systemic transformation highlight the need for innovations on multiple levels. Ecodesign integrates environmental aspects into product and process design to reduce environmental impacts, whereas eco‐innovation also concerns nontechnological solutions. In this paper, we formulate a model that combines eco‐innovation targets ad mechanisms with sustainability maturity, which also concerns stimuli and barriers faced by companies and ecodesign tools used. The results are based on a questionnaire sent to 902 textile and information technology (IT) companies (N = 104) in the Nordic countries. The tools that Nordic textile and IT companies use in particular are life cycle assessment, type I ecolabel, and carbon footprint. Internal stimuli, especially general willingness, were important for eco‐innovativeness, while legislation and customer demand also pushed companies forward. Specific no‐go barriers were not identified, although increase in costs was a common barrier. The respondents focus often on technological product innovations, but rarely on functional innovation, renting of products, and so forth. This highlights the need to address the availability of the right kind of tools to support a broader suite of innovation that can drive toward the circular economy. 相似文献
104.
Empirical investigation (Nowak et al., 2012) points out that vertical intra-industry trade (VIIT) in Europe is the dominant type of intra-industry trade (IIT) in the tourism sector. This article is the first in tourism literature to test separately the determinants of vertically and horizontally differentiated services, using the most recent models in the theory of IIT. We examine bilateral trade among all trading partners of the sample of European countries, covering the period from 2000 to 2008. We show that differences in gross domestic product per capita and the income-distribution overlap, as well as cultural proximity, are the most significant driving forces behind VIIT for European countries. Geographic distance has a negative effect, whereas specific tourism endowments and relative size of the economies are less conclusive. These results confirm theory predictions and most of the empirical findings related to the pattern of VIIT for the manufacturing sector. As expected, we find that determinants of VIIT cannot explain horizontal intra-industry trade in tourism. We suggest two alternative methods of estimation: generalized least squares logistic function and the fractional logit estimator. We conclude that there are common factors explaining IIT in the manufacturing and tourism trades. 相似文献
105.
Annika Wessln Hanna Sepp Christina Fjellstrm 《International Journal of Consumer Studies》2002,26(4):264-271
Focus group interviews were carried out at 12 preschools. The aim was to investigate children's perceptions and experiences of food, and the possibility of using focus group techniques with children aged 3–5 years. A total of 103 children participated. The children associated food and eating with rules and norms. Most children described these rules and norms as well as what they were and were not allowed to do. They knew very well the difference between acceptable and non‐acceptable mealtime behaviour, and were especially aware of what they were not allowed to do. When children were asked to rate foods they ‘disliked’, they spoke instead about their favourite foods. They did not categorize food as good or bad, as adults often do, but as ‘food’ and ‘non‐food’, for example, sweets were not food. The method used in this study, the focus group interview, was judged to be a useful tool for exploring how children think about and jointly reflect upon food. 相似文献
106.
Erja Toiviainen‐Laine Risto Kuisma Hanna‐Riitta Kymäläinen Anna‐Maija Sjöberg 《International Journal of Consumer Studies》2009,33(4):396-406
In many countries, changes in the pattern of working lives and ageing of the population increases the need for professional cleaning in private domestic homes. The objective of this study was to obtain basic knowledge concerning professional home cleaning. The study consisted of two parts. First, cleanability of surfaces contaminated with microbiological and organic soils was examined in the laboratory using cleaning cloths, detergents and rapid detection methods with potential for use in conjunction with professional cleaning in private homes. Second, hygienic conditions in three households were screened using the same rapid detection methods as in the laboratory experiments. According to the laboratory study, the cleaning efficiency of the non‐woven cloth was clearly poorer than that of the cleaning cloths containing microfibers. There were differences between the efficacy of the cleaning agents in removal of protein and microbiological soils. Despite the differences between surface topography observed with scanning electron microscopy, differences between the cleanability of the three examined surface materials (steel and two plastic surfaces) were small. In hygiene monitoring, the highest levels of total aerobic bacterial counts were detected in the plughole of the sink, on the eating table in kitchens and along the edge of the toilet washbowl and the cover of toilet seats. Low amounts of Enterobacteriaceae indicating faecal contamination were detected in the toilet and bathroom after cleaning. Moulds were not detected in any of the three households, and the amounts of yeasts were low. Detection methods, microbiological dipslides and the protein test, were well suited to the laboratory study. Furthermore, they complemented each other in the hygiene monitoring. The information obtained will be used for development of better practices in professional home cleaning. Good quality management in professional home cleaning and the cleanliness of surfaces in homes are important factors affecting comfort and safety. 相似文献
107.
ShermanD.Hanna RuiYao 《消费经济》2003,19(5):60-64
一、引言这篇文章的主旨是为了阐述发展家庭最优化理论在如何帮助消费者更加有效地管理家庭资源这个问题上的重要性。最优化是指获得最佳结果。对企业来说,最优化是达到利润的最大化;对家庭来讲,最优化则是达到最大满意度。为了使分析研究切实可行,我们通常会选择一个具体的目标。譬如,对于一个企业来说,存货成本的最小化就是一个合理的最优化目标。从数学角度来看,最优化可以被看成是“到达山顶”。Intriligator(1971)已经描述了几个最优化问题的决定性因素:时间(静态和动态)、约束方式(无约束、等式约束、不等式约束)和决策者人数(一个或… 相似文献
108.
Water Quality Trading (WQT) and federal conservation programs such as the Environmental Quality Incentives Program (EQIP) employ incentive payments to encourage agricultural best management practices (BMPs). In many cases, WQT and EQIP are encouraging the same types of farmers to implement the same types of BMPs using similar incentive payments. A number of analysts have recommended that WQT partner with EQIP to recruit farmers, yet the literature lacks an analysis of whether EQIP could adequately substitute for WQT's project selection process. In this article, we systematically compare the project ranking procedures used by WQT and EQIP and suggest which partnership structures might be most appropriate. 相似文献
109.
This paper contributes to the earlier small business literature by investigating the lagging effects of the use of activity‐based costing (ABC) on small firms' performance. Moreover, we examine if the small firms' past financial performance drives the adoption of ABC and explore whether the extent of ABC use leads, in turn, to improvements in firms' financial performance in the immediate future. In sum, the survey results indicate that small firms with adequate financial resources as well as firms experiencing declining growth tend to use ABC and such use facilitates their subsequent growth and profitability. Small firms seem to benefit from using ABC. 相似文献
110.