We’re all connected: The power of the social media ecosystem

Consumers are adopting increasingly active roles in co-creating marketing content with companies and their respective brands. In turn, companies and organizations are looking to online social marketing programs and campaigns in an effort to reach consumers where they ‘live’ online. However, the challenge facing many companies is that although they recognize the need to be active in social media, they do not truly understand how to do it effectively, what performance indicators they should be measuring, and how they should measure them. Further, as companies develop social media strategies, platforms such as YouTube, Facebook, and Twitter are too often treated as stand-alone elements rather than part of an integrated system. This article offers a systematic way of understanding and conceptualizing online social media, as an ecosystem of related elements involving both digital and traditional media. We highlight a best-practice case study of an organization's successful efforts to leverage social media in reaching an important audience of young consumers. Then, we conclude with several insights and lessons related to the strategic integration of social media into a firm's marketing communications strategy.     

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

This research introduces attitude towards the endorsement as a mediating variable in the relationships between celebrity source and endorsement factors and brand attitude. It also includes perceived celebrity motive, a variable rarely studied in the previous literature, as an endorsement factor. In a survey study, respondents evaluated four celebrity endorsement campaigns. Mediation analyses show that attitude towards the endorsement mediates the effects of three variables on brand attitude; these variables are celebrity expertise, celebrity–brand fit, and perceived celebrity motive. Moreover, results show that if consumers perceive that the celebrity was motivated to do the endorsement not only by money but also by product quality, this has a significant positive effect on attitude towards the brand.     

Preferences for improvements in attributes associated with basal insulin: a time trade-off and willingness-to-pay survey of a diabetic and non-diabetic population in Sweden

Objective: Apart from improved health outcomes, treatment convenience per se may have a value to individuals. This is sometimes referred to as process utility and can be estimated in terms of willingness-to-pay (WTP) or quality-adjusted life-years (QALYs). Previous research has produced multiple studies on QALY gains and WTP estimates of insulin-related attributes. There are, however, significant variations between studies, and it is not clear to what extent the value is a reflection of the true preferences or a consequence of the methodological approach. The aim of this study is to estimate the preferences for treatment attributes associated with basal insulin (administration frequency, administration flexibility, and treatment-induced weight gain) using both QALYs—elicited using time trade-off (TTO) and WTP—among a sample of the Swedish general population and among a sample of the Swedish diabetes population.

Methods: Data was collected using web-based surveys which were distributed to members of internet panels. The WTP survey presented five hypothetical scenarios with an offer to pay the incremental cost to receive basal insulin with improved attributes. The TTO survey presented six hypothetical scenarios where the respondent could choose between living for the rest of his/her life with diabetes and receiving treatment with a basal insulin with certain attributes or live for a shorter time with full health. The scenarios were combined with either a basal or a basal–bolus treatment regimen. Results from the TTO analysis were translated into monetary estimates using a threshold value of SEK500,000 per QALY.

Results: In total, 2012 responses were included. The ratings of the attributes were almost identical, irrespective of method for the general population, while it differed to some extent for the diabetes population. The methods produced the same value for flexibility, but the estimates generated with the TTO approach were higher for one less injection and avoided weight gain. The general population assigned a higher utility gain to convenience attributes, while the diabetes population assigned a higher utility gain to avoiding weight gain.

Limitations: About a quarter of the respondents did not accept the scenario in the WTP survey, i.e. protesters.

Conclusions: The ranking of the attributes was generally independent of evaluation method, but the TTO method resulted in similar or higher values compared to the WTP method.     

Intra-tourism trade,income distribution and tourism endowment: an econometric investigation

Empirical investigation (Nowak et al., 2012) points out that vertical intra-industry trade (VIIT) in Europe is the dominant type of intra-industry trade (IIT) in the tourism sector. This article is the first in tourism literature to test separately the determinants of vertically and horizontally differentiated services, using the most recent models in the theory of IIT. We examine bilateral trade among all trading partners of the sample of European countries, covering the period from 2000 to 2008. We show that differences in gross domestic product per capita and the income-distribution overlap, as well as cultural proximity, are the most significant driving forces behind VIIT for European countries. Geographic distance has a negative effect, whereas specific tourism endowments and relative size of the economies are less conclusive. These results confirm theory predictions and most of the empirical findings related to the pattern of VIIT for the manufacturing sector. As expected, we find that determinants of VIIT cannot explain horizontal intra-industry trade in tourism. We suggest two alternative methods of estimation: generalized least squares logistic function and the fractional logit estimator. We conclude that there are common factors explaining IIT in the manufacturing and tourism trades.     

PERIODICAL USEFULNESS: THE U.S. LOGISTICS EDUCATOR PERSPECTIVE

Traditional methodologies for evaluating periodicals focus on the quality of research‐oriented, peer refereed journals. This research broadens the evaluation process to include practitioner publications and an assessment of periodical usefulness across three educational activities. More than 100 U.S. logistics educators identified and evaluated periodicals germane to the logistics discipline. The Journal of Business Logistics, Harvard Business Review, and Supply Chain Management Review achieved the highest usefulness scores based on an analysis of the survey responses.     

Memory,slavery, and plantation museums: the River Road Project

ABSTRACT

Heritage tourism plays an increasingly important yet controversial role in interpreting the emotionally and politically charged memories and legacies of African enslavement. Antebellum plantation museums in the southeastern USA remain relatively underanalyzed by researchers, despite their tradition of ignoring and minimizing the contributions and struggles of the slave community. Yet, this neglect is being challenged somewhat by a growing number of plantations and counter-narrative sites that incorporate slavery into docent-led tours, promotional materials, exhibits, and preserved structures. Responding to a need for scholarship that can ferret out the nuances, complexities, and conflicts of producing and consuming heritage at these tourist sites, this special issue presents the results of a study of four plantations (Laura, Oak Alley, Houmas House, San Francisco) along Louisiana's River Road. The issue's editors and contributing authors address a central question: what factors, social actors, and interactions (social and spatial in nature) shape, facilitate, or even constrain the remembering of slavery at southern plantation museums, including those sites making seemingly significant progress in recovering the enslaved? River Road is a microcosm of the larger politics of reshaping southern and American heritage tourism and demonstrates the value of industry-engaged, multi-method examinations of different plantation landscapes within the same region.     

家庭最优化论

一、引言这篇文章的主旨是为了阐述发展家庭最优化理论在如何帮助消费者更加有效地管理家庭资源这个问题上的重要性。最优化是指获得最佳结果。对企业来说,最优化是达到利润的最大化;对家庭来讲,最优化则是达到最大满意度。为了使分析研究切实可行,我们通常会选择一个具体的目标。譬如,对于一个企业来说,存货成本的最小化就是一个合理的最优化目标。从数学角度来看,最优化可以被看成是“到达山顶”。Intriligator(1971)已经描述了几个最优化问题的决定性因素:时间(静态和动态)、约束方式(无约束、等式约束、不等式约束)和决策者人数(一个或…     

Does Cost-Share Replicate Water Quality Trading Projects? Implications for a Possible Partnership

Water Quality Trading (WQT) and federal conservation programs such as the Environmental Quality Incentives Program (EQIP) employ incentive payments to encourage agricultural best management practices (BMPs). In many cases, WQT and EQIP are encouraging the same types of farmers to implement the same types of BMPs using similar incentive payments. A number of analysts have recommended that WQT partner with EQIP to recruit farmers, yet the literature lacks an analysis of whether EQIP could adequately substitute for WQT's project selection process. In this article, we systematically compare the project ranking procedures used by WQT and EQIP and suggest which partnership structures might be most appropriate.     

Writing Across Contexts: Urban Informality and the State in Tallinn,Bafatá and Berlin

Urban research has long related informality to a lack of state capacity or a failure of institutions. This assumption not only fails to account for the heterogeneous institutional relations in which informality is embedded, but has also created a dividing line between states. Whereas some states are understood to manage urban development through functioning institutions, others, in this view, fail to regulate. To deconstruct such understandings, this article explores informal practices through a multi‐sited individualizing comparison between three case studies of water governance, parking regulation and dwelling regimes in Bafatá (Guinea‐Bissau), Tallinn (Estonia) and Berlin (Germany), respectively. Our approach to understanding informality starts from the negotiation and contestation of order between differently positioned actors in the continuous making of states. From this point of view, informality is inherent in the architecture of states––emerging through legal systems, embedded in negotiations between and within institutions, and based on conflicts between state regulations and prevailing norms. Tracing how order takes shape though negotiation, improvisation, co‐production and translation not only highlights how informality constitutes a modus operandi in the everyday workings of the state in all three cases, but also provides a way to talk across these cases, i.e. to bring them together in one frame of analysis and overcome their presumed incommensurability.     

Eco‐innovation motivations and ecodesign tool implementation in companies in the Nordic textile and information technology sectors

The current sustainability challenges and the required systemic transformation highlight the need for innovations on multiple levels. Ecodesign integrates environmental aspects into product and process design to reduce environmental impacts, whereas eco‐innovation also concerns nontechnological solutions. In this paper, we formulate a model that combines eco‐innovation targets ad mechanisms with sustainability maturity, which also concerns stimuli and barriers faced by companies and ecodesign tools used. The results are based on a questionnaire sent to 902 textile and information technology (IT) companies (N = 104) in the Nordic countries. The tools that Nordic textile and IT companies use in particular are life cycle assessment, type I ecolabel, and carbon footprint. Internal stimuli, especially general willingness, were important for eco‐innovativeness, while legislation and customer demand also pushed companies forward. Specific no‐go barriers were not identified, although increase in costs was a common barrier. The respondents focus often on technological product innovations, but rarely on functional innovation, renting of products, and so forth. This highlights the need to address the availability of the right kind of tools to support a broader suite of innovation that can drive toward the circular economy.