The euro — a story of misunderstanding

From the very beginning of the European Monetary Union the crucial institutions, the European Commission and the European Central Bank, led by mainstream economic thinking, were not up to their task of controlling the core of the system effectively. A huge gap in competitiveness among the member states has arisen due to German wage-dumping policy on the one hand and, on the other, wage growth in Southern Europe which is above the growth of productivity plus the inflation target of 2%. A European-wide coordination of wage policy is the only promising way to close this gap. However, as wages and competitiveness are not high on the agenda of the politicians responsible and their advisers, time to save the euro is running out.     

Do currency boards increase the credibility of exchange-rate pegs?

After massive attacks against the peso in January 2002 the Argentine government abandoned its currency board arrangement. The collapse of the Argentine exchange-rate system initiated a new discussion about the pros and cons of currency boards. Why did the Argentine currency board fail? What does its collapse reveal about the conditions that have to be fulfilled for a currency board to function smoothly? What consequences can be drawn from the Argentine case with regard to the currency boards of countries in central and eastern Europe?     

Multi-channel-management im spannungsfeld von kundenzufriedenheit und organization

Technologische Entwicklungen wie der massenhafte Einzug des Internets haben dazu geführt, die gewachsenen Absatzketten insbesondere im Handel zumindest teilweise au?er Kraft zu setzen. Das Management von Kundenkontakten stellt Unternehmen vor neue Herausforderungen, da der multioptionale Konsument zur Realit?t geworden ist. Vor diesem Hintergrund wird mittels dreier empirischer Studien, durchgeführt vom Institut für Handelsmanagement und Netzwerkmarketing, ein Modell der Zufriedenheit von Konsumenten im Internet hergeleitet, welches den Unternehmen neue Ansatzpunkte pr?sentiert, um erfolgreich im Markt zu bestehen.     

The Interest of Consumers in Ecological Product Information Is Growing – Evidence From Two German Surveys

In a German survey from 1989, consumers showed less interest in information about ecologically relevant product attributes than could be expected after several years of vivacious discussion in the mass media about ecological problems associated with consumer products and consumer behaviour. However, a replication of the study in 1998 showed a considerable increase of consumer interest in such information. In particular, there is evidence that in comparison to common product quality information, on average consumers rate the relative importance of ecological product information higher, that consumers want product testing agencies to take into account more aspects of products that are related to ecology, that more consumers would prefer reliable standardized ecological information obtainable at the point of purchase, e.g., in the form of eco-labels, and that consumers view an increasing number of products as potentially affected by ecological risks. Finally, the results show that at least for some products, the scope of perceived ecological risks seems to have increased and that consumers generally are becoming concerned with harmful effects of the production and distribution of a product in addition to the effects caused by usage.     

Strategic marketing and business performance: A study in three European ‘engineering countries’

In spite of its relevance, the effects of strategic marketing on business performance are sparingly studied, especially in particular business contexts. We address this gap in two ways. First, we examine the influence of four key strategic marketing concepts—market orientation, innovation orientation, and two marketing capability categories (outside-in and inside-out capabilities)—on company performance. Second, these relationships are studied in three European “engineering countries:” Austria, Finland and Germany. Their relative homogeneity enables testing the generality versus context-specificity of strategic marketing's performance impact. Using SEM analysis, surprisingly weak relationships between market orientation and outside-in capabilities, and business performance are identified, as opposed to the strong role of inside-out capabilities and innovation orientation. These results can be understood through the “engineering country” characteristics. Moreover, clear differences in results are identified among these relatively homogenous countries. This is a major finding as it challenges the widely assumed generality of the strategic marketing–performance relationship. Country-specific results have also considerable managerial relevance.     

Geschafft! – Bewertung der Pflege im DRG-System

Professionelle Erfassung und Dokumentation hochaufw?ndiger Pflege Mit Wirkung zum 1.1.2010 traten die pflegerelevanten OPS 2010 – die Weiterentwicklung der G-DRG um ein Instrument zur Ermittlung von hohem Pflegeaufwand – in Kraft. Der ermittelte OPS-Code führt zu einem h?heren Entgelt für die Krankenh?user. Zudem wurde eine neue Aufwandsstufe geschaffen. Damit ist es weltweit erstmals dem Deutschen Pflegerat gelungen, Pflege als Ertragsposition im Rahmen der DRG zu deklarieren.     

Fiskalpolitik nach der Krise

Die ?ffentlichen Haushalte sind durch die Wirtschafts- und Finanzkrise stark in Anspruch genommen. Au?erdem wurde, noch bevor der Ausgang der Krise absehbar war, in Deutschland die Schuldenbremse beschlossen. Bei den Autoren besteht Einigkeit darüber, dass die Nachkrisenzeit einer sensiblen Fiskalpolitik bedarf. über deren Ausgestaltung gehen die Auffassungen jedoch auseinander.