European management: Steering the future towards the present

This article examines European management methods. While acknowledging that particular countries' cultural bedrock should be taken into account in attempting to change management style, the transformation of the economic, social and cultural contexts represented by the single European market may enable the future to be a guiding support in contributing to modifying firms' and public authorities' systems of relations and organization.     

Why bad projects are so hard to kill

Even at the prototype stage, experts were saying the technology was obsolete. Yet, in the face of tepid consumer response, the company stubbornly kept increasing production capacity and developing new models. By the time it was finally killed, the initiative had cost the company an astounding $580 million and had tied up resources for 14 years. The product was RCA's SelectaVision videodisc recorder, and its story is hardly unique. Companies make similar mistakes--if on a somewhat smaller scale--all the time. But why? No one comes to work saying, "I'm going to pursue a project that will waste my company millions of dollars." Quite the opposite. They come to work full of excitement about a project they believe in. And that, surprisingly, can be the root of all the trouble--a fervent belief in the inevitability of a project's ultimate success. Starting, naturally enough, with a project's champion, this faith can spread throughout the organization, leading everyone to believe collectively in the product's viability and to view any signs of impending doom merely as temporary setbacks. This phenomenon is documented here in two chillingly detailed case studied, one involving Essilor, the world's largest maker of corrective lenses for eyeglasses, and the other involving Lafarge, the largest producer of building materials. By counterexample, they point the way toward avoiding such morasses: assembling project teams not entirely composed of like-minded people and putting in place--and sticking to--well-defined review processes. Both cases also show that if it takes a project champion to get a project up and running, it may take a new kind of organizational player--an "exit champion"--to push an irrationally exuberant organization to admit when enough is enough.     

性别失衡与人口流动视角下的男男性行为:来自中国城市地区的证据

利用"城市地区流动大龄男性生殖健康和家庭生活调查"数据,通过与同年龄段已婚男性的对比,探究了性别失衡背景下流动大龄未婚男性的男男性行为。同性性行为发生率受到相关态度、婚姻状况等的显著影响。性别失衡所带来的"婚姻挤压"迫使流动大龄未婚男性"被动失婚",缺乏正常稳定的性伴侣,从而导致男男性行为发生率有增加的可能性;流动大龄未婚男性的男男性行为具有高风险特征,而对于艾滋病、性病知识的缺乏是高风险性行为发生的重要影响因素。     

Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research

Abstract

The emergence of a more reflexive and discerning customer has created inter alia a demand for ‘better’ food (i.e. quality and ‘authenticity’) in terms of sourcing, processing, and specialist distribution/retailing. As a consequence, the food production/distribution industry is under pressure to change many of its practices. One manifestation is the emergence of farmers' markets and the associated emphasis on ‘local’ food. This paper aims to identify the extent to which ‘conscious’ consumers are committed to buying local foodstuffs and supporting local food producers, especially from farmers’ markets. Given the exploratory nature of this research, a qualitative approach was undertaken using in-depth interviews with ‘conscious’ consumers. The results reveal that ‘conscious’ consumers recognise their own limitations (i.e. time, convenience, and price) but also demonstrate that integrating ethical considerations into their consumption behaviour is a complex and flexible task. A number of strategic actions for farmers’ markets are proposed to help differentiate their provision, particularly in terms of capitalising on perceptions of authenticity and locality.     

The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities

Abstract

Despite the growing success of well-marketed environmentally friendly products, there remains a gap between consumers' positive attitudes towards green issues and products, and their inconsistent and often conflicting consumption behaviour. Indeed, this is a challenge for social marketers seeking to advance the sustainability agenda. Therefore, this study problematises what has been conceptualised as attitude–behaviour gaps (Boulstridge & Carrigan, 2000 Boulstridge, E. and Carrigan, M. 2000. Do consumers really care about corporate responsibility? Highlighting the consumer attitude–behaviour gap. Journal of Communication Management, 4(4): 355–368. [Crossref] , [Google Scholar]), and explores how groups of consumers have re-construed such practices and their meanings through the formation of New Consumption Communities (Szmigin, Carrigan, & Bekin, 2007 Szmigin, I., Carrigan, M. and Bekin, C. 2007. “New consumption communities and the re-enabling of 21st century consumers”. In Consumer tribes, Edited by: Cova, B., Kozinets, R.V. and Shankar, A. 296–311. Oxford: Elsevier/Butterworth-Heinemann.  [Google Scholar]). Multi-sited ethnographic findings illustrate the social processes through which ethical and green forms of consumption are established and normalised. Findings also stress the importance of normative and habitual reframing through ‘ethical spaces’ (Barnett, Clarke et al., 2005 Barnett, C., Cafaro, P. and Newholm, T. 2005. “Philosophy and ethical consumption”. In The ethical consumer, Edited by: Harrison, R., Newholm, T. and Shaw, D. 11–24. London: Sage. [Crossref] , [Google Scholar]) in establishing and maintaining increased consistency in participants' consumption meanings, behaviours, and goals. Thus we re-frame attitude–behaviour gaps as coherent inconsistencies, which allows for a move away from solely trying to explain and change individual consumer behaviour, to identifying how suitable upstream and downstream (Verplanken & Wood, 2006 Verplanken, B. and Wood, W. 2006. Interventions to break and create consumer habits. Journal of Public Policy and Marketing, 25(1): 90–103. [Crossref], [Web of Science ®] , [Google Scholar]) approaches and policies can be used to facilitate more sustainable forms of consumption.     

Impact of website characteristics on relationship quality: a comparison of banks financial cooperatives

This study seeks to investigate differences exhibited by bank customers and members of financial cooperatives respecting website characteristics (website design, convenience, information quality, ease of use and security/confidentiality) and their impact on online relationship quality (composed of trust, commitment and satisfaction). An online survey was conducted with 476 banking sector customers (banks and financial cooperatives), followed by a confirmatory factors analysis and multigroup analysis using EQS 6.2 software. Results evidence a significant difference in terms of website design and security/confidentiality. The impact of these variables on relationship quality proves significantly higher in the case of banks. This study submits that web strategies used by banks and financial cooperatives to develop online relationship quality may vary based on the type of organization.     

Locating fire stations: An integrated approach for Belgium

This paper illustrates the potential of a decision-support system developed for Belgium by a consortium of universities and a private firm, in the framework of a public call made by the Ministry of the Interior. The system is designed to provide the Belgian emergency management administration with a complete decision-aid tool for the location of fire stations. The originality of the project is that it includes a risk-modeling approach developed at a national scale. This analysis involves a multiscale GIS that includes a thorough representation of the physical, human and economic spatial realities, a risk-modeling approach, an adequate optimal location and allocation model (taking into account both queuing and staffing problems). The final result is an interactive operational tool for defining locations, equipment allocations, staffing, response times, the cost/efficiency trade-off, etc. This flexible tool can be used in an assessment as well as a prospective context. It has been used to draw a national reorganization plan for fire stations that started being implemented in 2010.     

Examining emotions linked to live chat services: The role of e-service quality and impact on word of mouth

The purpose of this article is twofold: (1) to investigate the emotions experienced by banking customers when using live chat services and their impact on positive word-of-mouth intentions; and, (2) to identify which dimensions of e-service quality (accessibility, customer service and support, perceived security/privacy and design) impact these emotions. A survey was conducted with 682 members of a Web-based panel. Findings demonstrate that emotions, both positive and negative, significantly impact word of mouth. Results further reveal that customer service and support followed by design of live chat services mostly influence consumer emotions. On a practical level, the recommendations provided will improve consumer experience and encourage consumers to use live chat services. This is all the more important since such services are now part of the promotion and contribution of a sustainable mode of consumption that is accessible to all.

     

‘There will be no law,or people to protect us’: Irregular Southeast Asian seasonal workers in Taiwan before and during the pandemic

This paper investigates the everyday lived realities of Southeast Asian migrant workers who left the formal sector of the labour market and entered the informal agricultural sector before and during the COVID-19 pandemic in Taiwan. Drawing on observations of migrants' daily lives and farm work and 19 in-depth interviews, it delves into migrants' subjective experiences of vulnerability, paternalism, exploitation, and control at work due to a lack of legal protection and the illegality of their employment. Although the literature has identified a link between ‘running away’ from formal employment and seeking freedom, this research suggests a continuum between experiences of work in the formal and informal economic sectors. The paper sheds new light on mobility, work, illegality, and informality and how these have constantly shaped ‘runaway’ workers' subjective experiences of freedom and unfreedom during the pandemic.