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21.
4P、4C与4R:交易费用经济学的视角 总被引:1,自引:0,他引:1
宋思根 《上海市经济管理干部学院学报》2004,2(4):18-23
4P是经典营销理论的核心内容之一。随着经济、文化和技术的全球化与区域化不断发展,市场竞争异常激烈,顾客在大部分领域取得了绝对的选择权,营销理论随之出现了4C和4R等“崭新”内容。从交易费用经济学的角度看,4C和4R不是对4P的替代,而是一种重要补充和发展。 相似文献
22.
Conflict management and innovation performance: An integrated contingency perspective 总被引:1,自引:0,他引:1
Michael Song Barbara Dyer R. Jeffrey Thieme 《Journal of the Academy of Marketing Science》2006,34(3):341-356
In recent years, many of the basic assumptions underlying organizational conflict research have changed, drawing into question
the validity of some previous research findings. Operating from the perspective that conflict is complex, multidimensional,
and context specific, this research takes a fresh look at key conflict antecedents, mediators, and consequences in the context
of the innovation process. The study investigates the relationships among five behavioral conflict-handling strategies, destructive
and constructive conflict, and innovation performance as perceived by 290 R & D and marketing department managers. Empirical
results both support and question some of the previous findings in conflict research. The results indicate that integrating,
accommodating, compromising, forcing, and avoiding conflict-handling strategies can have different impacts on constructive
and destructive conflict in an innovation context.
Kelly Hewett (kelly_hewett@moore.sc.edu) is in the Department of Marketing at the Moore School of Business, University of South Carolina.
Her research focuses on the management of relationships between buyers and sellers, as well as between headquarters and foreign
subsidiaries in managing the marketing function globally. Her research has been published in theJournal of Marketing, the Journal of the Academy of Marketing Science, and theJournal of International Business Studies, among others.
R. Bruce Money (moneyb@byu.edu) is the Donald Staheli Fellow and an associate professor of marketing and international business in the Marriott
School of Management, Brigham Young University. His articles have been published in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Business Studies, andSloan Management Review. His research interests include the international aspects of national culture’s measurement and effects, business-to-business
marketing, word-of-mouth promo-tion, services marketing, and negotiation.
Subhash Sharma (sharma@moore.sc.edu) is the James F. Kane Professor of Business in the Moore School of Business, University of South Carolina.
Professor Sharma’s research interests include marketing strategy, structural equation modeling, data mining, customer relationship
management, e-commerce, the marketing-operations interface, and global marketing strategies. He has published numerous articles
in these areas in leading academic journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Retailing, theJournal of Operations Management, theInternational Journal of Research in Marketing, andManagement Science. Professor Sharma has also authored two textbooks:Applied Multivariate Techniques (John Wiley, 1996) andScaling Procedures: Issues and Applications (with Richard G. Netemeyer and William O. Bearden, Sage, 2003). Professor Sharma was a member of the editorial boards of
theJournal of Marketing Research and theJournal of Marketing and currently serves on the editorial review board of theJournal of Retailing. 相似文献
23.
为了帮助企业塑造良好形象,理论界从国外引进了PR、CI、CS、CRM等策略,然而,由于每一种策略在介绍时都程度不同地给于了美化,不仅造成了相互矛盾,更使企业界无所适从,其实,单个地来看,这些策略都有其所长和不足,只有联系起来综合运用,才能因相互充实而真正成为较为完善的企业形象策略。 相似文献
24.
2002年12月1日,我国开始准许合格境外投资机构在中国境内开设人民币特殊账户,将人民币兑换从居民的兑换扩展到非居民的兑换。人民币兑换领域的扩展对人民币兑换的研究提出了新的要求。该文引入兑换空间和兑换空间结构的概念,通过人民币兑换空间中各种集合的关系比较,探讨人民币兑换空间的性质和特点,并由此提出人民币兑换的政策性建议。 相似文献
25.
This article evaluates the effects of budget consolidation on the Australian economy in the 1990s. As the economy recovered from the 1991–92 recession, the need to improve the fiscal balance to lift national saving became the dominant influence on fiscal policy. The article argues that spending cuts by the Australian federal government announced in 1996 had immediate effects on financial markets, with reduced long‐term interest rates of about 50 basis points in 1996–97. Using a modified version of the Treasury macroeconometric model of the Australian economy (TRYM), the article simulates the net macroeconomic effects of the expenditure cuts, fiscal consolidation and lower long‐term interest rates. The article finds that the program of budget consolidation had a sizeable short‐ and medium‐term impact on the economy, raising Gross Domestic Product by up to three‐quarters of a percentage point and reducing unemployment by 0.3 percentage points over the next two to three years. 相似文献
26.
波特、鲁格曼、克如兹、穆恩、鲁格曼、沃柏克和乔东逊等人分别解释美国、加拿大、韩国等国家竞争优势形成的要素.本文在参考上述等人文献的基础上,试图剖析形成中国国家竞争优势的主要元素.我们的结论是:政府、对外开放、生产力和市场需求四个因素及其关联共同创造了中国国家竞争优势. 相似文献
27.
宋志强 《福建金融管理干部学院学报》2007,(2):50-55
高职英语教育教学改革要坚持以人为本的育人理念,注重学生英语综合运用能力的培养和综合素质的提升.文章以福建金融职业技术学院的教育质量问卷调查结果统计为依据,结合目前大学英语教育教学及改革的现状,从更新教育理念,改革教学模式、优化课堂教学三方面进行阐述,来探讨高职英语教育应如何改革才能更好地实现其育人功能. 相似文献
28.
网上获取财务信息是管理者和投资者获取信息的主要途径之一,本文选取河北省上市为样本企业调查了企业网上财务信息的披露情况。调查发现,绝大部分企业建立了自己的网站,但普遍存在网上财务信息披露水平不高、财务信息披露量参差不齐、披露形式单一、对信息的安全性重视不足、数据更新不及时等问题,针对这些问题提出了改进建议。 相似文献
29.
30.
“十一五”时期,是我国对外开放和经济发展都进入一个前所未有的全新发展的时期,对外开放与全面、协调和可持续发展,要求高技术改造传统产业战略在统筹国内外经济发展的基础上,着重实现以下几个重大转变。一、战略着眼点:从立足国内转向立足国际,推动新的国际分工体系形成所谓国际化,是通过适当的国际分工增加和实现一国的比较利益,其核心是实现和加快工业化和推动经济快速增长。发展中国家的国际化本身就是一种发展战略,而且某种程度是一种赶超型发展战略。立足国际化,意味着发展中国家要主动参与经济全球化,通过这个过程缩小与发达国家的… 相似文献