The Diffusion of Management Innovations: The Possibilities and Limitations of Memetics

abstract    This paper applies a theory of memetics to help explain the diffusion of management innovations as a dynamic evolutionary process. Existing analyses of diffusion frequently note the variation, selection or replication of management innovations, yet few have linked these together with the common observation that some innovations seem to 'evolve'. This paper draws on qualitative evidence from two case-studies of BPR implementation to illustrate that the replication, selection and variation of management innovations can form evolutionary algorithms ('memes') which support diffusion processes, and, in doing so, clarifies the ways in which innovations contribute to their own replication and explains how the high 'failure' rates associated with BPR can sometimes improve its chances of reproduction.     

Consumer profiles section: Consumer profiles for conventional bed and waterbed owners in Canada

This study examines consumer profile data on waterbed and conventional bed consumers. Five hundred conventional and waterbed consumers in Canada were randomly selected from two national lists of waterbed/mattress purchasers from 1981 to the present. A 73-item questionnaire was sent by mail to all of the selected respondents. The cover letter stated the purpose of the project; to study why people bought the bed that they are presently using. One hundred and sixty-two completed, useable questionnaires were returned, yielding a response rate of 37%. Following a series of multivariate analyses, a consumer profile for the two bed users was developed. Both groups tended to be married. The conventional bed consumers had: (a) either no children or one child at home; (b) a mean age of 44; and, (c) an average income in the $30,000-$40,000 range. Waterbed consumers had: (a) a mean age of 36, (b) one child living at home; and, (c) an average income in the $20,000-$30,000 range. On the Adorno F scale, the conventional bed user was found to be more conservative and authoritarian as compared to the waterbed user. The results did not support the notion that waterbed users are abnormally sexually-oriented or “kinky”. For both groups, the price paid for the purchased bed fell in the $600 to $650 range. Implications for retailers were discussed.     

The basis for the professional's resistance to managerial control

Observing that organizational professionals view themselves as employees of special status, resulting among other things in their demand for autonomy, Raelin digs down into the basis for their difficulty integrating into organizations. After examining the peculiarities of their education and early socialization experiences, he relates five features of professional life which, based on his ongoing research and consulting work, predispose professionals to resist managerial control.     

Determinants of retail profit performance: A consideration of retail marketing strategies

The influence of retail marketing strategies on profit performance was investigated for a sample of thirty-five retail firms for the nine year period from 1970–1978 (n=315). Sales growth, market share, the capital-to-labor-ratio, and average inventory were found to be significantly associated with profit performance as hypothesized. Findings suggest that the keys to evaluating and selecting retail marketing strategies are: the impact on sales growth, market share, capital-to-labor ratios, and the average inventory level. Managerial implications are presented.     

THE ENTREPRENEURIAL EMPLOYEE

The business world goes around not just because of entrepreneurs, small and large, but because of entrepreneurial employees, as well. We discuss this insight and provide some illustrations.     

An investigation of long memory in various measures of stock market volatility, using wavelets and aggregate series

Using methods based on wavelets and aggregate series, long memory in the absolute daily returns, squared daily returns, and log squared daily returns of the S&P 500 Index are investigated. First, we estimate the long memory parameter in each series using a method based on the discrete wavelet transform. For each series, the variance method and the absolute value method based on aggregate series are then employed to investigate long memory. Our findings suggest that these methods provide evidence of long memory in the volatility of the S&P 500 Index. Our esteemed colleague, Robert DiSario, passed away on December 31, 2005.