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Product placement is a fast growing multi-billion dollar industry, yet measures of its effectiveness, which influence the critical area of pricing, have been problematic. Past attempts to measure the effect of a placement and, therefore, provide a basis for pricing of placements, have been confounded by the effect on consumers of multiple prior exposures of a brand name in all marketing communications. Virtual product placement offers certain advantages: as a tool to measure the effectiveness of product placements; as assistance with the problem in the lack of audience selectivity in traditional product placement; as a testing of different audiences for brands; and in addressing a gap in the existing academic literature by focusing on the impact of product placement on recall and recognition of new brands. 相似文献
13.
Ambika Boodhu Neela Badrie Judy Sookdhan 《International Journal of Consumer Studies》2008,32(1):41-48
The objectives were to evaluate consumer perception and awareness of safe food preparation practices at homes. A questionnaire was self‐administered to 124 consumers who were primarily responsible for preparation of foods and owned a refrigerator at home. Data were analysed by frequencies and chi‐square. Most (97.6%) consumers considered safe food practices as ‘very important’. Few (8.9%) related Hazard Analysis and Critical Control Point to safe food preparation practices. Microbiological hazard was ranked as a most serious threat to food safety (80.5%). Salmonella was most well known (79.8%). Diarrhoea (23.7%) was a common symptom of food‐borne illness. More than 50% would ‘always’ check for expiry dates on labels, seals and would never purchase swollen cans. Only 48.4% consumers used separate cutting boards for meats and vegetables ‘always’. Some (6.5%) felt it was appropriate to give unfit food to someone else. The study identified critical points in safe food preparation practices for effective public health education. 相似文献
14.
Skye Allmang Judy Jou Adva Gadoth Veronika Rozhenkova Amy Raub Jody Heymann 《International Journal of Training and Development》2019,23(4):276-290
This article provides an analysis of laws across all 193 United Nations countries that protect workers from discrimination in access to employer‐provided training. We assessed the overall level of protection and the characteristics most commonly protected, as well as the extent of variation across geographic regions and country income. Overall, 60% of countries were found to offer specific protections from discrimination in access to training for at least one of the seven protected characteristics, which was significantly less than the percentage of countries offering protections from discriminatory hiring or terminations. Gender was the most commonly protected characteristic, whereas sexual orientation was least commonly protected. These findings suggest that employer‐provided training is less well‐protected from discrimination when compared with other aspects of employment and that there is variation in protection across socio‐demographic characteristics and geographic regions. Additional legislation may be needed to ensure equitable access to training for all workers. 相似文献
15.
Death is inevitable; yet, not all consumers prepare for death by purchasing end‐of‐life (EOL) products. Using the theory of reasoned action (TRA) and the dual‐process model framework, this study aims to examine the role of emotions and cognitions in influencing consumers' decisions to engage in planning for death. A mixed methodology design was used. Study 1, a qualitative study, uncovered positive and negative emotions and deliberative reasoning that comprise consumers' EOL purchase decision process. Study 2, a quantitative study, confirmed that emotions and deliberations independently and jointly influenced consumers' EOL attitude and behavior and that emotions affected deliberations for both prepaid funerals and wills. Subjective norms outperformed attitude in predicting both products' purchase behavior. These finding supported the dual‐process model of behavior and the TRA in the EOL research context and contributed to the EOL literature by investigating the effects of emotions and deliberations concurrently; thus validating the important role of emotions in influencing EOL planning and purchase. In light of our findings, marketers could, after due cognizance of the morbidity and sensitivity of the topic, develop actionable promotional and segmentation strategies for EOL products and other emotion‐laden, unsought products and service. 相似文献
16.
Bikki Jaggi & Judy Tsui 《Journal of International Financial Management & Accounting》2001,12(2):160-187
The study examines Hong Kong managers' motivation for upward revaluation of fixed assets. The results show that revaluations are positively associated with the firms' future operating performance, suggesting that the managers' primary motivation for upward revaluation of fixed assets has been to signal fair value of assets to financial statements users. Another motivation for revaluations has been to improve the firm's borrowing capacity. The results also indicate a significantly positive association between revaluations and stock prices and returns, suggesting that the market's assessment aligns with the managers' revaluations. 相似文献
17.
There is little doubt that Corporate Social Responsibility (CSR) is now a global concept and a prominent feature of international
business, with its practice localised and differing across countries. Despite the growing body of research focussing on CSR
in developing countries, there is dearth research on CSR institutionalisation in African countries. Drawing on institutional
theory (IT), this article examines the focus and form of CSR practice of companies in Kenya. It is evident from our findings
that the nature and orientation of CSR differ across companies with operations only in Kenya and those headquartered abroad
or with international operations. Significantly, firm-related drivers such as public relations and performance, as well as
global institutional pressures explain the focus and form of CSR in Kenya. This article concludes that for the institutionalisation
of CSR in Kenya, attention must be paid to conditions that stifle CSR uptake such as lack of government regulations, and the
government’s capacity and commitment to enforce regulation. The establishment of functional CSR institutions and a vibrant
civil society that advance civil regulation ought to be encouraged. 相似文献
18.
Jule B. Gassenheimer Author Vitae Gary L. Hunter Author Vitae Judy A. Siguaw Author Vitae 《Industrial Marketing Management》2007,36(5):604-616
Suppliers attempting to expand markets through hybrid distribution have created a complex, potentially hostile environment that reaches beyond dyads to network relationships. We offer a multi-theoretic paradigm that uses the network, social capital, structural holes and distributive fairness literatures to guide suppliers in the transition of governing hybrid channels so that when markets do overlap, cooperation and competition can effectively co-exist within the supply network. Specifically, we propose that social capital, structural holes, trust, and distributive fairness can be used to govern the effectiveness of cooperation and competition among hybrid channels and yield higher performance within the supply network. A corresponding propositional inventory is offered. 相似文献
19.
Social and environmental accounting (SEA) is currently going through a period of critical self-analysis. Fundamental questions are being raised about how SEA should be defined, who should be doing the defining, and if, how and whom it should engage. We attempt to enrich these debates by drawing on the political philosophy of agonistic pluralism and a set of debates about engagement within the environmental movement – “the death of environmentalism” debates. We set forth the “Death” debates and, in doing so, contextualize and theorize the contested nature of SEA engagement using agonistic pluralism. In contrast to consensually oriented approaches to SEA, the desired outcome is not necessarily resolution of ideological differences but to imagine, develop, and support democratic processes wherein these differences can be recognized and engaged. We construe the “Death” debates as illustrative of the contestable practical and political issues facing both SEA and progressive social movements generally, demonstrating the range of deliberations necessary in contemplating effective engagement programs. The SEA community, and civil society groups, can benefit from the more overtly political perspective provided by agonistic pluralism. By surfacing and engaging with various antagonisms in this wider civic sphere, SEA can more effectively respond to, and move beyond, traditional politically conservative, managerialist discourses. 相似文献
20.
Yat-wah Wan Raymond K. Cheung Jiyin Liu Judy H. Tong 《Journal of Air Transport Management》1998,4(4):201-207
The move of Hong Kong International Airport from the city centre to a suburban area in July 1998 provided sufficient capacity to meet the increasing demand of passenger and air-cargo flows in Hong Kong in the foreseeable future. However, the move has adverse side effects such as causing the readjustment of many existing systems and creating many imminent strategic problems. One of such problems is the warehouse location of freight forwarders: they have to decide whether they should locate their warehouses in the new airport, in current locations, or in new locations somewhere in the city. This paper delineates the results of a survey conducted in the summer of 1997 before the airport was relocated. The survey asked what decisions the freight forwarders had made and how they evaluated some potential warehouse locations. The paper also considers two mathematical models, which explain and predict, respectively, the location pattern of freight forwarder warehouses before and after the relocation of the airport. 相似文献