Decoding network dynamics

Business networks are fluid, yet decoding network dynamics provides a number of methodological challenges. This research illustrates how, by using a technology-bundled business net, the temporal fluidity of the network boundary and the associated processes and events that affect this can be understood. Abductive logic is applied in combination with the concepts of network positions and roles to analyze these processes and events. Empirical observations from a case study embedded in the optical recording media industry spanning the period 2001–2008 are used to illustrate the network dynamics resulting from technological change that drive the evolution of the focal net. The case illustrates that in order to decode network dynamics, a number of aspects need to be considered: how the network boundary is delimited, process, time, events and the conceptual lenses that can provide a basis for analyzing change.     

Company‐based education programmes: what's the pay‐off for employers?

This article addresses the question of whether company‐based programmes of education repay employer investment in terms of learning transfer to the workplace. Building on earlier work by the authors, we use an in‐depth longitudinal case study of a long‐standing programme of continuous education sponsored by the US‐based NCR corporation in Scotland. As educators, we expected to find that the programme would have been associated with positive outcomes, based on the belief that 'embrained' or formal, abstract knowledge can be transferred to the workplace. We were aware, however, that research in this area has not been promising in demonstrating learning transfer, in part because such a process is mediated by the quality of the transfer climate. Drawing on survey data and in‐depth interviewing of a sample cohort, we found that the programme of company‐based education had significant implications for learning transfer. Surprisingly, however, transfer climate had little influence on the willingness of employees to use their knowledge to make improvements or generate innovations at work. Finally, we found that these data supported situated learning theory, stressing the importance of tacit knowledge, informal learning, the communal nature of workplace learning and the difficulties in evaluating learning transfer. We believe that these results have important implications for the literature on the evaluation of HRD interventions, for human resource development (HRD) specialists interested in developing programmes of so‐called lifelong learning and for practitioners working in the area of organisational learning and learning organisations.     

The impact of suppliers' perceptions of reseller market orientation on key relationship constructs

A number of researchers have reported the positive benefits of creating and maintaining a market orientation. This study is one of the first to explicitly investigate the effects of market orientation within a channel context. It is proposed that a supplier's perceptions of a reseller's market orientation will positively affect the supplier's perceptions of certain key relationship marketing constructs. Data collected from 380 suppliers were used to test the hypotheses. All hypotheses were supported. Thomas L. Baker is an associate professor of marketing in the Cameron School of Business at the University of North Carolina at Wilmington. He was awarded his doctorate in 1990 from Florida State University. His research has been published in theJournal of Marketing, Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Business Research, and other journals as well as international, national, and regional proceedings. Penny M. Simpson is an associate professor of marketing and the David D. Morgan Professor of Marketing at Northwestern State University of Louisiana. She was awarded her doctorate in 1991 from Louisiana Tech University. Her research interests include channel relationships, market orientation, and advertising effectiveness. Her articles have been published in theJournal of Marketing, Journal of Academy of Marketing Science, Journal of Health Care Marketing, Journal of Business Ethics, Psychological Reports, and other journals and proceedings. Judy A. Siguaw is an associate professor of marketing at Cornell University, School of Hotel Administration. She was awarded her doctorate in 1991 from Louisiana Tech University. She has published in numerous journals, including theJournal of Marketing, Journal of Marketing Research, Journal of Strategic Marketing, Journal of Business Ethics, andIndustrial Marketing Management. She has also published many conference proceedings, including those for the Academy of Marketing Science, the American Marketing Association, and the European Marketing Academy.     

Democracy,sustainability and dialogic accounting technologies: Taking pluralism seriously

There is wide-ranging recognition of the need for “new accountings” that foster democracy and facilitate more participatory forms of social organization. This is particularly evident in the sustainable development and social and environmental accounting literatures, with calls for more dialogic forms of accounting. However, there has been very little consideration of how “democracy” should be approached; and, in particular, the implications of any particular model of democracy for the kinds of accounting technologies that might be advocated. This paper seeks to contribute to the theoretical development of dialogic accounting and focuses on the sustainability arena for illustrative purposes. It draws on debates between deliberative and agonistic democrats in contemporary political theory to argue the case for an agonistic approach to dialogics; one that respects difference and takes interpretive and ideological conflicts seriously. In recognition of the ways in which power intrudes in social relations so as to deny heterogeneity and privilege certain voices, it seeks to promote a broadly critical pluralist approach. To this end, the paper proposes a set of key principles for dialogic accounting and draws on ecological economist Peter Söderbaum’s work on positional analysis applied to an existing accounting tool – the Sustainability Assessment Model (SAM) – to illustrate how such an approach might be operationalized. The paper also discusses limitations of the dialogic accounting concept and impediments to its implementation.     

A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product

Consumers in the U.S. and Italy were asked to either build up from a consumable base product (pizza) by adding components or scale down from a fully-loaded product by subtracting components. In each country consumers ended up with significantly more ingredients, and a pizza for a higher cost, in the Scale Down Condition than in the Build Up Condition. Results are discussed in terms of the principle of loss aversion underlying phenomena such as the endowment effect, marketing implications of this effect, and future research needs.     

Music influences on mood and purchase intentions

Mood and emotional elements of advertising and consumer response have received increasing attention from practitioners and scholars in recent years. Among the various sources of mood induction is the frequently used practice of accompanying commercial messages with background music. This paper extends marketing's discussion of the role of music in influencing audiences, by using music theory to analyze and investigate the effects of music's structural profiles on consumers. The experiment's results indicate that music may have significant impact on audience moods and purchase intentions, without necessarily affecting intervening cognitions.     

Ethics and Ecotourism

The world's largest industry is trying to become environmentally sensitive, but is it succeeding? Judy Karwacki, currently working towards an MBA, has an MA in Political Studies; she runs a travel agency in Saskatoon and has a very strong personal interest in ecotourism. Colin Boyd is Professor of Management at the College of Commerce, University of Saskatchewan, Saskatoon, Sask., Canada S7N 0W0, and an Associate Editor of this Review.     

Desperately Seeking Differences: Is Management Style Gendered?

The increase in the number of women occupying managerial positions has led to a debate about whether women are bringing a distinct style of management to organizations in the 1990s. It has also prompted a reassessment of the traditional negative stereotype of women managers. This paper examines whether there are sex differences in how women and men manage. It also reports on managers' motivation to work and their attitudes towards women managers. The data are drawn from a large study of men and women senior managers in five multinational companies. My argument is that there is no such thing as a 'female' management style and that the similarities between women and men far outweigh the differences between women and men as groups. Powerful organizational imperatives allow for few substantial modifications in management approach.     

Auditors' behaviour in an audit conflict situation: A research note on the role of locus of control and ethical reasoning

This study investigates the interaction effects of locus of control, a personality variable, and ethical reasoning on the behaviour of auditors in an audit conflict situation. Eighty experienced auditors from a sample of Big Six and Non-Big Six CPA firms in Hong Kong were provided with a case study involving an audit conflict situation and were asked to state the extent to which they would accede to the client's request. Subjects were also administered Rotter's Locus of Control Scale and the Denning Issues Test (DIT) to measure ethical reasoning. Analyses of the data using multiple regression found that ethical reasoning moderated the relationship between locus of control and the auditors' responses to accede to client's request in an audit conflict situation. An implication of these results is that the explicit recognition of both locus of control and ethical reasoning provides a better explanation for differences in auditors' ethical decision making.