Residents' attitudes towards an instant resort enclave

Researchers have suggested that residents' attitudes towards tourism depend on the expected costs and benefits of tourism. While many studies have examined this proposition towards the later stages of development, few have examined the pre-tourism phase. This study used in-depth interviews with residents of Isabela, Puerto Rico, to examine their attitudes towards a proposed “instant” enclave resort in their community. At the time the research was conducted, Isabela was the planned site of the largest resort in the Caribbean. Results indicate that respondents are aware of both some of the positive and negative impacts of tourism, and are quite ambivalent about the planned tourist site.     

Business ethics and job-related constructs: A cross-cultural comparison of automotive salespeople

Although a number of articles have addressed ethical perceptions and behaviors, few studies have examined ethics across cultures. This research focuses on measuring the job satisfaction, customer orientation, ethics, and ethical training of automotive salespersons in the U.S. and Taiwan. The relationships of these variables to salesperson performance were also investigated. Ethics training was found to be negatively related to perceived levels of ethicalness and performance. High performance U.S. salespeople reported high ethical behavior, while the opposite was true in Taiwan. Customer orientation in both countries was influenced by ethics training. Managers should evaluate current ethics training programs to insure correct ethical behavior is taught and rewarded.Earl D. Honeycutt, Jr. is Associate Professor of Marketing at Old Dominion University. He has published inBusiness Horizons, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Industrial Management, Journal of Strategic Marketing, and numerous other national and international publications.Judy A. Siguaw is Assistant Professor of Marketing at UNC-Wilmington. Her articles have appeared inJournal of Marketing Research, Journal of Strategic Marketing, Industrial Management, Marketing Education Review, and numerous international and national proceedings.Tammy G. Hunt is Associate Professor of Management at UNC-Wilmington. Her articles have been published inSimulation & Gaming, Journal of Business Education, Journal of Voluntary Action Research, and numerous national and regional proceedings.     

Enforced Tourists: American Women,Travel, and the ‘Far-Flung Fronts’ of World War II

The exigencies of World War II resulted in a massive expansion of travel opportunities for American women, both civilian and military, that formed an essential ingredient of their wartime experience. As enforced tourists, the geographical centres and states of knowledge of American women were greatly expanded as they travelled to distant and remote areas, met new people, took on new jobs, encountered different cultures and ways of life, and established themselves and their families in unknown locations. The far-reaching consequences of enforced wartime travel played an important role in transforming the way American women thought about themselves and their world, and the legacy of the war continues to reverberate in women's lives. Much has been written about how major wars have given rise to postwar pilgrimages, battlefield tours, and the establishment of commemorative memorials and museums, but the significance of enforced tourists who travelled during wartime itself has not been fully explored. The far-reaching consequences of wartime travel and the extent to which it transforms the lives of enforced tourists – both women and men, civilian and military – is a largely uncharted topic worthy of considerable attention by scholars.     

Non-audit services, auditor quality and the value relevance of earnings

This paper tests the hypothesis that there is an inverse relation between non‐audit services (NAS) provided by a firm auditor and the value relevance of earnings (measured as the earnings response coefficient) and that this relation is weaker for firms with Big 6 auditors. The hypothesis is based on anecdotal evidence and previous research that suggests that the provision of NAS by the external auditor is likely to adversely affect investors’ perceptions of the credibility of financial reports, and that Big 6 auditors, because of reputational capital and litigation costs, are likely to mitigate the adverse effects of NAS. Results using 840 firm‐year observations of Australian companies document a statistically significant inverse relationship between NAS and the value relevance of earnings, and this inverse relationship is weaker for Big 6 auditors, therefore supporting the hypothesis.     

Management development in China: a policy analysis

This study analyzes the current structure of Chinese management development (MD) policy. It identifies three critical challenges facing Chinese managers and reviews related MD policies. It considers the evolution of major MD‐related policies in the context of broader social, economic and institutional changes in China. Five principal findings inform the conclusion that with the experience accumulated in three decades of reform practices, MD policy in China should no longer be based on the principle of ‘groping for stones to cross the river’. Rather, there should be established an accountability and evaluation mechanism for a well‐defined MD policy implementation process. This should accelerate the management learning process in China and overcome the country's shortage of management skills.     

Deregulation, Mergers, and Cost Savingsin Class I U.S. Railroads, 1974-1986

In this paper we attempt to disentangle the effects of deregulation on rail costs from those directly attributable to mergers. We estimate that cost reductions obtained from mergers ranged from a high of 33% for the Burlington Northern to a low of a 3% cost increase for the CSX. However, firms not engaged in significant merger activities experienced similar cost differentials indicating that consolidation was not a prerequisite for cost savings. We conclude that although mergers did confer some benefits on the participating firms, they were not a prerequisite for railroads being able to achieve substantial cost savings.     

拿什么拯救你 我的美元？

1971年8月15日，美国宣布停止执行作为当时国际货币体系基石的布雷顿森林协议，不再接受外国央行按既定比率用美元向美国兑换黄金。由此，一个美元可与黄金划等号的时代正式宣告终结。时任总统尼克松宣布的这一消息当时让我们的主要贸易伙伴国日本和欧洲深感震惊。     

LIBROS

Books reviewed in this issue. A right to care? Unpaid care work in European employment law. Por Nicole BUSBY. Gender, law and justice in a global market. Por Ann STEWART.     

Understanding programmatic TV advertising

ABSTRACT

Television is undergoing tremendous technological developments, which will enable marketers to direct commercial messages to more specific audiences at the individual and/or household level. Traditional ways of buying TV advertising are being challenged by the programmatic approach, which originated with search and display ads, and uses data and technology and real-time auctions to automate transactions between buyers and sellers. We discuss the changes to TV that enable the rise of programmatic models and propose that its future success depends on the coordination and availability of three factors, abbreviated DAD: distribution, ad inventory and data. We also elaborate on the effects of media context and how the TV program environment matters for advertising effectiveness. Finally, we discuss the future of TV advertising and related research needs.