区域主导与非主导产业协同竞争演化均衡分析

主导产业是区域经济发展的核心，它是区域经济发展的决定性力量。主导产业的发展与更换过程，是区域经济系统内各个产业之间协同竞争作用的结果。因此分析区域主导产业与非主导产业的协同竞争行为所遵循的规律对区域经济发展而言具有重要的理论与现实意义。基于区域产业间协同竞争行为与生物种群之间协同竞争行为机理的相似性，本文运用演化博弈论建立演化博弈模型，对区域主导与非主导产业的演化机制进行分析。     

Shareholders and Corporate Community Involvement in Britain

Corporate community involvement is attracting increasing interest in Britain, but what do shareholders feel about this use of company assets? This timely survey of top UK corporate donors provides interesting data on current practice and explores the degree to which shareholders are consulted. The author is a member of the Department of Business Studies in the Faculty of Management and Business of The Manchester Metropolitan University, Aytoun Building, Aytoun Street, Manchester M1 3GH; e–mail j.clarke@mmu.ac.uk.     

Duell oder Berichterstattung?

Televised debates between the German Chancellor and his challenger were held for the first time in the election campaign in 2002. Hence we had the opportunity to examine the effects of debates as well as the impact of the follow-up news coverage of the debate. By combining a content analysis of debate coverage and a representative survey, we explored how voters’ reception of the first TV debate and their reception of the debate coverage interacted. Voters were influenced both by the impression they formed by directly viewing the debate and by the indirect impression they gained from follow-up media coverage. On the one hand we found an impact on voters’ views of the candidates’ appearance and of who won the debate. On the other hand we found an impact on voters’ general notions of the candidates’ personalities and competences. Furthermore there were — probably rather short-lived — shifts of candidate and party preferences.     

Clearer Polarization in Textile Industry

Lang Xianping, a Chinese economist, once said that in China the ,economy is polarized. That is to say. some industries are excessively hot, while others are excessively cold. The situation of textile industry becomes clear： it is not simply excessively hot or cold. This misunderstanding is resulted from people＇s focus on just parts of the whole industry. For example： last year,     

A Critical Review of Centrality Measures in Social Networks

Social networks are currently gaining increasing impact in the light of the ongoing growth of web-based services like facebook.com. One major challenge for the economically successful implementation of selected management activities such as viral marketing is the identification of key persons with an outstanding structural position within the network. For this purpose, social network analysis provides a lot of measures for quantifying a member’s interconnectedness within social networks. In this context, our paper shows the state of the art with regard to centrality measures for social networks. Due to strongly differing results with respect to the quality of different centrality measures, this paper also aims at illustrating the tremendous importance of a reflected utilization of existing centrality measures. For this purpose, the paper analyzes five centrality measures commonly discussed in literature on the basis of three simple requirements for the behavior of centrality measures.     

Ideenwettbewerbe als innovatives Markenbindungsinstrument

Onlinebasierte Ideenwettbewerbe mit Web 2.0-Funktionalit?ten bieten neue innovative M?glichkeiten im Online Marketing. Sie tragen dazu bei, die Bekanntheit und positive Wahrnehmung einer Marke in der ?ffentlichkeit zu st?rken. Konsumenten setzen sich intensiver mit einer Marke auseinander, was schlie?lich zu einer st?rkeren Identifikation mit der Marke und Bindung führt. Auch Swarovski, dem Kristall-Weltmarktführer, gelang durch diese Einbindung von Konsumenten der Erfolg.     

我国农村信用社面临的挑战及对策选择

本文首先分析了目前我国的农村信用社所面临的各方面的挑战：一是农村信用社在国内银行中所面临的挑战,二是外资银行的进入对农村信用社带来的挑战,三是农村信用社自身存在的问题也给农村信用社的发展带来了一定的困难。在此基础上提出了一些对策选择。