Subliminal Embeds in Print Advertising: A Challenge to Advertisng Ethics

A sample of adult men and women was exposed to both comparison and individual brand advertisements under controlled conditions. Recall measurements were made for the brands being advertised on an immediate basis and twenty-four hours after exposure to the advertisements. Since different product classifications were promoted in the study, several implications are possible concerning the recall effectiveness of each type of advertisement and product brand.     

The role of ICTs in everyday mobile lives

Information and communications technologies (ICTs) are permeating modern lifestyles, shaping and colouring the undertaking of activities and travel. This article reports on a qualitative diary and interview study that explored the ways in which ICTs are being used by students aged 18-28 and part-time working mums. Study participants were selected on the basis of being ‘informal experts’ - reflecting their affinity for engagement with ICTs. Through an exploration of the interview findings, it becomes clear that relatively new technological devices and applications have quickly become embedded into the participants’ everyday travel and communications. Changes in social practice at the level of the individuals are not visibly dramatic, but at the same time, there is evidence of a cumulative influence of ICTs on their daily lives. Technologies are enabling the participants to better accommodate the uncertainties in activity and travel scheduling and yet also contributing to a ‘fluidity’ in time-space co-ordination of activities. They are also allowing the juggling of life roles in time and space leading to apparent fragmenting of activities. The article reflects upon the travel behaviour consequences of ICTs in their influence on everyday life.     

Human resource practices and discrimination in South Africa: overcoming the apartheid legacy

While there is some level of isomorphism and convergence in HRM practices, country-specific differences remain, notwithstanding globalization and the influence of increasingly powerful multinationals. Much work has occurred on diversity management and cultural aspects of management in South Africa (SA). This analysis finds that local institutional context in labour relations and particularism in practices remain important, although the influence of convergent forces such as globalization, information technology and increased competition has become much more prominent in post-apartheid SA. Human resource practitioners in SA see the most important workplace challenges as performance improvement, employment equity, training and development and managing trade union expectations. This article critically evaluates the effects of recent legislative measures, particularly labour court and arbitration awards aimed at addressing the adverse impact of past unfair discrimination on pay practices and skills development. The latter are found to be interrelated, sensitive and difficult areas of discrimination in respect of legal proof.     

Tournament incentives and firm credit risk: Evidence from credit default swap referenced firms

In this paper, we evaluate the impact of managerial tournament incentives on firm credit risk in credit default swap (CDS) referenced firms. We find that intra‐firm tournament incentives are negatively related to credit risk. Our results suggest that tournament incentives reduce credit risk by alleviating the potential for underinvestment when managers are concerned about exacting empty creditors. Further, we find that tournament incentives decrease credit risk when internal governance is strong or product market competition is intense. Taken together, our results suggest that creditors perceive senior manager tournament incentives (SMTI) as a critical determinant of a firm's credit risk, particularly in settings where managerial risk aversion is high.     

Housing “Beta”: Common Risk Factor in Returns of Stocks

This study proposes the housing “beta” and tests whether the housing “beta” is a significant determinant for stock returns in a multifactor framework. We hypothesize that the housing market is a systematic risk factor given the impact of the housing market on the overall economy and economic growth of most countries, as well as the effect of homes in the overall wealth of individual investors. The housing market directly affect GDP growth through residential fixed investment and housing services. In addition, the housing market indirectly impacts economic activities via consumption. Our results show that the housing “beta” is positive and significant in explaining stock returns after controlling several other factors from the prior literature. This relationship is stronger, as expected, during the financial crisis period. We conducted several robustness checks using a different study period and housing market indices and obtain results which are consistent with our main findings.

     

News Media and Corporate Representation of CSR in India

Applying stakeholder theory in an international context, this study examined how Indian news media and corporations communicatively define corporate social responsibility (CSR) and the relationship between their narratives. Content analysis of 242 news articles and 200 corporate websites shows that although there are signs of a progressive CSR attitude, the news media and corporate discourse are still ignoring current issues and challenges relevant to Indian society. However, there were also indicators of tensions between moral and strategic intent, as well as intrinsic and extrinsic motivations that previous studies have argued should define CSR in the Indian context. Implications for international CSR research and practice in the context of sociocultural and media environment are discussed.