Cross-cultural and cognitive aspects of web site navigation

The Web is intrinsically a global medium. Consequently, deciding how a Web site should express potentially culturespecific content to worldwide visitors is an important consideration in Web site design. In this article, the authors examine some of the site content characteristics that can lead Web site visitors to an optimal navigation experience, or flow, in a cross-cultural context. In particular, a cognitive framework focuses on the effect of culture on attitudes toward the site and flow. The authors suggest that the congruity of a Web site with a visitor’s culture is a site content characteristic that influences the likelihood of experiencing flow. The authors develop a conceptual model to account for the impact of culture and other site content characteristics on flow and describe preliminary evidence supporting their model. David Luna, Ph.D., is an assistant professor of marketing at the University of Wisconsin-Whitewater. His primary interests are in language processing, the role of language in advertising and electronic marketing, and cross-cultural advertising. His work has been published or is forthcoming in theJournal of Consumer Research; Journal of Advertising; Journal of Consumer Psychology, Psychology and Marketing; International Marketing Review; Marketing Science Institute Working Paper Series; and other publications. Laura A. Peracchio, Ph.D., is a professor of marketing at the University of Wisconsin-Milwaukee. Her primary research interests include understanding persuasion processes with applications to social marketing, consumer decision making, language processing, and children’s consumer behavior. She is an associate editor of theJournal of Consumer Research and serves on the Editorial Board of theJournal of Consumer Psychology. Her work has been published in theJournal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and other publications. María D. de Juan is a professor of business administration at the University of Alicante (Spain), where she has lectured since 1991. She has been a lecturer at the University of Florida and at the Southampton Institute (United Kingdom), as well as at several Spanish business schools. She is the author of theShopping Centre Attraction Towards Consumers, Sales Promotions, andCommercial Distribution: Channels and Retailing. Her articles about distribution and consumer behavior have been published or are forthcoming in several journals and edited books, including theJournal of Consumer Psychology. She focuses her research on commercial attraction and consumer behavior.     

Sunspot cycles

Summary. This paper shows new properties about the equilibria of a stationary OG economy by establishing a connection between its stationary equilibria and those of a finite economy, with and without extrinsic uncertainty. Specifically, it shows the countability and local uniqueness with respect to the sup metric of the so-called sunspot cycles introduced here, that encompass both the deterministic cycles and the usual finite Markovian stationary sunspot equilibria. These sunspot cycles are, moreover, able to generate, at a lower cost in terms of assumptions than other sunspot equilibria, time series with the recurrent but irregular fluctuations typical of economic time series. Received: July 26, 2001; revised version: March 5, 2002 RID="*" ID="*" I want to thank an anonymous referee for comments that have helped greatly to improve this paper, as well as the comments about its contents received from several audiences in different seminars and conferences (the Economic Theory seminar of the University of Pennsylvania, the 2001 Meeting of the Econometric Society held at New Orleans, the 2000 Econometric Society World Congress, the 2000 Society for Economic Design Conference) and from comments to a previous paper, Dávila [10], specially from Jim Peck at the 1997 Workshop on General Equilibrium held at the University of Venice, that eventually lead to this one.     

Internet use and consumption diversity: Evidence from rural China

The Internet is integral to modern living. While the Internet is ubiquitous in China's urban areas, its uptake is still lagging in the country's rural regions—the development potential of the Internet remains untapped, and despite China's steep economic growth during the 21st century, the living standards in its rural regions remain low. The Internet can accelerate rural development in China. This study is focused on analyzing whether and to what extent Internet use affects consumption diversity, an indicator of the quality of life, in rural China. To this end, we employ the instrumental-variable-based two-stage endogenous treatment regression model to analyze the 2018 China Family Panel Studies survey data. The modeling approach allows us to account for the endogeneity of Internet use. The results show that consumption diversity is positively associated with Internet use. Furthermore, it rises with household income, household size, and wealth. Whether the Internet is accessed via smartphones or computers has no bearing on household consumption diversity. We also find that education, household income, and wealth increase one's predicted probability of using the Internet. The results also point to regional differences in consumption diversity and the likelihood of using the Internet.     

IS MARKET‐ORIENTED REFORM PRODUCING A ‘TWO‐TRACK’ EUROPE? EVIDENCE FROM ELECTRICITY AND TELECOMMUNICATIONS

ABSTRACT: The European Commission has formally recognized that adequate provision of basic household services, including energy, communications, water and transport, is key to ensuring equity, social cohesion and solidarity. Yet little research has been done on the impact of the reform of these services in this regard. This article offers an innovative way to explore such questions by analyzing and contrasting stated and revealed preferences on citizen satisfaction with and expenditure on two services, telecommunications and electricity, in two large countries, Spain and the UK. We find evidence that in telecommunications, but not in electricity, reform has led to a ‘two‐track’ Europe, where citizens who are elderly, not working or the less‐educated behave differently in the market, with the result that they are less satisfied with these services than their younger, working, better‐educated, counterparts.     

Time and Uncertainty in Overlapping Generations Economies

This paper shows the general reversibility of every perfect foresight equilibrium of an overlapping generations economy. It then shows and characterizes the existence of reversible sunspot equilibria in these economies as well, which seems to be at odds with our intuition about the irreversibility of a tree of events. Although the paper establishes also that such reversible stochastic equilibria constitute a negligible subset of all the equilibria of their class, their mere existence may be considered somewhat puzzling for this intuition. Journal of Economic Literature Classification Numbers: D50, D80, D90.     

Designing innovative tools for improving literacy on intellectual property among SMEs

Improving intellectual property (IP) literacy among small and medium-sized enterprises (SMEs) has lately been discussed as a means for improving IP culture within these companies. Diverse public and private actors have, therefore, developed some tools to improve IP awareness and literacy in small companies. We analysed existing tools, intending to create a better design of innovative and effective IP instruments. This study is considered an important step among the first phases of designing a new artefact. The analysis used criteria created with the support of the literature and features of the tools. We further present design recommendations for improving effectiveness of new platforms that would improve IP literacy. The final recommendations suggest that new tools should rely on customisation, interaction and reliability, and their development should be based on the criteria used in the analysis.     

User behaviour in QR mobile payment system: the QR Payment Acceptance Model

The main goal of our research is to analyse users’ acceptance of Quick response (QR) code mobile payment systems, considering the population's widespread use of mobile devices. A comprehensive review of the scientific literature has justified the development of a behavioural model that explains intention to use of mobile payment via QR. To this end, the authors have carried out a study through an online survey to a national panel of Internet users. The results show that attitude, innovation and subjective norms are determinants of the future intention to use this technology. The conclusions and implications for management provide alternatives for companies to promote this new business by means of the new technical developments. This paper is a pioneer study of intention to use with mobile payment via QR. Classic variables from the Technology Acceptance Model (TAM), as well as variables from other recent studies, were used as models for this research (compatibility, security, personal innovation and individual mobility).     

Local Sunspot Equilibria Reconsidered

We generalize the usual notion of local sunspot equilibria. We say such equilibria exist around a steady state of an OLG economy whenever stationary sunspot equilibria of arbitrarily close economies exist within any neighborhood of the steady state. Unlike the usual notion, this generalization allows to address the following identification problem: Can an analyst distinguish empirically small fluctuations due to small shocks to the fundamentals from pure expectations-driven fluctuations? We study conditions under which these generalized local sunspot equilibria exist in OLG economies, and show that they may exist around not only indeterminate but also determinate steady states.     

Populism and the return of the “Paranoid Style”: Some evidence and a simple model of demand for incompetence as insurance against elite betrayal

We present a simple model of populism as the rejection of “disloyal” leaders. We show that adding the assumption that people are worse off when they experience low income as a result of leader betrayal (than when it is the result of bad luck) to a simple voter choice model yields a preference for incompetent leaders even if all leaders have the same underlying probability of betrayal. These deliver worse material outcomes in general, but they reduce the feelings of betrayal during bad times. Some evidence consistent with our model is gathered from the Trump–Clinton 2016 election: on average, subjects primed with the importance of competence in policymaking decrease their support for Trump, the candidate who scores lower on competence in our survey (even amongst Trump supporters). But two groups respond to the treatment with a large (approximately 5 percentage points) increase in their support for Donald Trump: those living in rural areas and those that are low educated, white and living in urban and suburban areas.