英美报刊阅读教学中的文化导入

英美报刊阅读是一门培养学生掌握阅读英美报刊基本能力的课程.在英美报刊阅读教学中,教师应根据该课程的特殊性,借助适宜教材,结合学生实际,将英美文化背景知识融入报刊阅读教学中,帮助学生扩大文化积累量,更好地学习运用语言.     

成都市青白江工业集中发展区可持续发展研究

从企业自身结构调整和政府规划两方面入手,对成都市青白江工业集中发展区的可持续发展实践进行了剖析与研究,旨在探寻经济全球化背景下,现代工业集中发展区如何面对资源环境保护与自身发展的双重挑战,通过走新型工业化道路实现持续健康发展提供具有参考价值的思路与模式.     

Segmenting industrial competitive markets: An example from air freight

This paper applies a disaggregated approach to segment industrial markets under competitive structures taking the air-freight market for the high-technology product industry in Taiwan as a case study. Data from firms is used to examine the structure of the air freight industry and we find that carriers are clustered into two strategic groups, express and forwarder. Pricing is a leading strategy recognized by customers for forwarders, whereas service punctuality and freight security are the winning strategies for express. The high-tech freight market is classifiable by shipment destination and size.     

Exploring the use of travel information – identifying contextual market segmentation in Seoul, Korea

As the amount of information is rapidly growing, and ubiquitous urban environments are emerging, the question which kind of information to provide is a major challenge for commercial and public travel-information service providers alike. This paper reports the analyses of recent data, collected in Metropolitan Seoul, about the acquisition of travel information. The study applies CHAID analysis to find homogeneous segments in travel information acquisition. Findings indicate that contextual variables are crucial to explain information acquisition behaviour, depending on decision context. The implication is that both socioeconomic and contextual variables are important to better understand the acquisition (and provision) of travel information. The results have important implications for managers and policy-makers, in particular in the way they respond to dynamic, contextual market segmentation.     

江苏省产业结构升级对就业结构的影响研究

作为全国的一个经济大省,受国际、国内形势的影响,2010年的江苏经济发展面临严峻的挑战。经济增长和充分就业是宏观经济发展的两大目标,而产业结构是产业之间和产业内部在社会再生产过程中形成的技术经济联系,是经济结构的核心,促进产业结构升级是实现经济增长的关键。本文运用灰色关联分析方法,从横向和纵向两个角度分析江苏省产业结构升级对就业结构的影响,在此基础上提出了促进就业结构优化的建议。     

运用公共关系,提升高校招生工作水平

在高等教育大众化时代,高校招生出现了许多新的特点,高校招生的激烈竞争,使公共关系从社会边缘走向中心、走进高校.正确理解和科学运用公共关系理论,对于塑造高校良好的组织形象十分重要,对于高校成功招生有积极的作用.     

运用价格机制提高工业用地利用效益——以重庆工业用地价格调节方案研究为例

土地是工业生产活动最基本的生产要素之一,价格机制是土地使用权市场机制体系的核心。在土地产权明晰的条件下,运用价格机制能有效提高工业用地利用效益。