Decomposing the Variation in Generic Advertising Response over Time

A time-varying parameter model of fluid milk and cheese demand reveals that changes in age composition, race composition, and food spending patterns away from home were most important to changes in generic advertising response over time. Advertising response elasticities indicate that generic advertising could be enhanced by targeting young children households for fluid milk, and Asian/Hispanic households for cheese. Results also indicate that shifting targeted advertising efforts to the away-from-home market may increase generic cheese advertising response.     

Food Demand in Mexico: An Application of the Amemiya-Tobin Approach to the Estimation of a Censored Food System

The modeling of micro-level food demand patterns requires not only allowing for household heterogeneity, but also addressing the problem of censoring. In this article, we present a variation of the Amemiya-Tobin framework for estimating a censored demand system that allows for household heterogeneity. The unique aspect of our approach is the use of a procedure that ensures the adding up of both latent and observed expenditure shares and also imposes expenditure share nonnegativity. This system is applied to an analysis of food demand based on a random sample of urban Mexican households.     

Seismic Shifts from Regulations: Spatial Trade-offs in Marine Mammals and the Value of Information from Hydrocarbon Seismic Surveying

Seismic surveys can improve estimates of net private benefits from uncertain hydrocarbon deposits. The Value-of-Information (VOI) can capture these gains. At the same time, seismic surveys impose uncertain damages from noise pollution on marine life. Arctic waters are increasingly attractive exploration locales, but ice cover temporally constrains both surveying and marine mammal species. Thus, damage mitigation requires both temporal and spatial planning. We develop a spatially explicit bio-economic model through which we can calculate the VOI from seismic surveying options alongside potential marine mammal displacements. We demonstrate the model using hydrocarbon exploration opportunities off the Western Greenlandic coast. Lacking estimates for marine mammal sound habitat conservation benefits, we use cost-effectiveness (CEA) as an alternative to weakly informed cost–benefit analysis to identify implicit thresholds as a function of regulatory choices based on different relative spatial values of marine mammal habitat conservation. We check robustness using Monte Carlo (MC) simulations. We illustrate how the combined use of VOI, CEA and MC can ease decision making when uncertainties are compounded and cost–benefit analysis is not feasible.

     

Signaling valuable human capital: Advocacy group work experience and its effect on employee pay in innovative firms

Research Summary: The ability of innovative firms to create and capture value depends on innovations that are quickly and widely adopted. Yet, stakeholder concerns can establish important barriers to diffusion. We study the human capital aspect of this challenge and investigate whether innovative firms pay salary premiums to new hires with work experience from advocacy groups like Transparency International. We integrate strategic human capital with stakeholder theory and suggest that advocacy group experience creates signals for valuable human capital in terms of stakeholder knowledge and legitimacy transfers to innovative firms. Using matched data for 3,562 employees in Denmark, we find that new hires with advocacy group experience enjoy larger salary premiums at technologically leading firms, in occupations with direct stakeholder interaction, and for advocacy group top management. Managerial Summary: Innovation research is increasingly aware of the non-technological factors behind successful innovations. Users, regulators, or public opinion can be benevolent supporters or stingy opponents of innovations. Employees with an understanding of the needs and sensitivities of societal stakeholders should therefore be valuable to innovative firms. We find this to be the case when innovative firms hire employees from advocacy groups representing such stakeholders (e.g., Transparency International). Such employees receive higher salaries than an otherwise comparable reference group. These findings indicate that recruiting needs of innovative firms reward stakeholder experience, not merely technological expertise. They demonstrate how firms can create value in the pursuit of the public interest. Further, advocacy groups emerge as an important career stage allowing individuals to develop credible signals for stakeholder expertise.     

Agency Costs and Strategic Considerations behind Sell‐offs: the UK Evidence

We analyse the impact of the motivation behind the sell‐off and the use of the proceeds from the sale on the value of UK firms divesting assets during 1984–94. We find that managers do not create value when they divest assets in order to raise cash, in order to reshuffle assets without increasing corporate focus and when they do not announce the motivation behind the sale. In contrast, we find value increases for firms refocusing during the 1990s and for firms divesting loss‐making assets. Returning the proceeds from the sale to shareholders or reducing leverage were also associated with value increases, whereas reinvesting the proceeds for growth had a negative impact during the 1980s, which disappeared in the 1990s, possibly as a result of the disciplinary role of the economic downturn on the investment behaviour of firms.     

The Impact of Foreign Competition and New Technologies on the Demand for Heterogeneous Labor

This paper investigates the impact which foreign competition, investment in information and communication technologies (ICT) and investment in capital goods other than ICT-related have on the demand for heterogeneous labor. A dynamic interrelated factor demands model serves as the theoretical framework and is estimated by an ordered probit model. Cross-sectional data from a business survey in the service sector are used in the empirical analysis.It turns out that skill-biased technological change is adeterminant of the recent decline in relative demand for lowskilled labor in the business-related services sector.Expected foreign competition positively affects the demandfor unskilled workers and for workers with completed vocationaltraining, while it leaves the demand for the other skill groupsunchanged.     

A New Approach to Decommissioning Cost Estimation Using Settled Liability Data

Cost data in the oil and gas industry are proprietary and obtaining them is challenging; in addition, unless collected across a large and diverse sample, summary statistics are unlikely to be representative of the activity or process it is trying to inform. The purpose of this article is to apply settled liability data to infer private information on the cost of decommissioning in the Gulf of Mexico. The procedure avoids most of the traditional problems associated with cost studies but requires careful normalization and a clear understanding of the limitations of analysis. Using settled liability data from 17 public companies with operations primarily in the Gulf of Mexico, decommissioning cost is evaluated on a regional basis and by operator from 2008 to 2012. The average cost to decommission a structure between 2008 and 2012 is estimated to be $6.4 million in water depth less than 200 ft and $15.6 million in water depth greater than 200 ft. Average cost statistics are suggested as a market index for Gulf of Mexico decommissioning activity.     

Trust in the investor relationship marketing of startups: a systematic literature review and research agenda

Management Review Quarterly - An important task of entrepreneurs is the management of investor relations. Past literature has emphasized the role of trust for managing relationships and regulating...     

What drives our Beer Consumption?---In Search of Nutrition Habits and Demographic Patterns

Conventional wisdom in Germany claims pork hocks with sauerkraut and beer. But is it really that simple? In an unbalanced cross-country panel covering 169 nations and time-series records of up to 52 years, we analyse drivers behind beer consumption. Based on data gathered from Worldbank and Faostat, we run multivariate panel regressions and test for the explanatory power of three categories of food and six macroeconomic and demographic variables. Indeed, we confirm most clichés of a typical beer drinker being a middle-aged urbanite with a strong desire for pork and potatoes, however, disliking cheese and wine.     

A Microeconometric note on product innovation and product innovation advertising

This paper seeks to explain why more than half of the German service sector firms that introduce a product innovations do not advertise their new or markedly improved product. One part of the explanation is that they do not need to advertise because they are closely related to their customers anyway, and another part of the explanation is that product innovation and product innovation advertising are strategic substitutes.