Private Intermediary Innovation and Market Liquidity: Evidence from the Pink Sheets® Market

In 2007, Pink Sheets LLC assigned each Pink Sheets^® company to a disclosure tier and on its website affixed a colorful graphic to its stock symbol signifying the company's public disclosure level. This unique innovation allows us to investigate the impact of increased salience of disclosure practices on liquidity. Using a difference‐in‐difference design, we find evidence that firms classified into the Current Information category experienced an increase in liquidity while firms classified into the No Information category experienced a decrease in liquidity, both relative to other unclassified over‐the‐counter firms. This suggests that increases in the salience of disclosure practices via assignment to disclosure tiers affect investors’ attention, leading to changes in trading behavior that ultimately translate into liquidity changes. We also provide evidence that some investors anticipated the resulting liquidity changes because stock returns around a key event date leading up to the release of the disclosure tiers are positively associated with subsequent liquidity changes.     

Ownership Structure and Capital Structure: A Study of Vietnamese Listed Firms

This paper examines the relationships between ownership structure and capital structure for non‐financial listed firms in Vietnam during the period 2007–2012. Although different approaches are applied in this research, all results from those models are consistent. The study finds that while foreign ownership has a negative impact on leverage, state ownership has a positive influence. Managerial ownership has a positive relation with debt level, while the effect of large ownership on debt level is not conclusive.     

An Analysis of the Ethical Codes of Corporations and Business Schools

Reports of ethical lapses in the business world have been numerous and widespread. Ethical awareness in business education has received a great deal of attention because of the number and severity of business scandals. Given Sarbanes-Oxley legislation and recent Association to Advance Collegiate Schools of Business International’s (AACSBI) recommendations, this study examined respective websites of Securities and Exchange Commission (SEC) regulated public companies and AACSBI-accredited business schools for ethical policy statement content. The analysis was accomplished by classifying ethical expressions into a framework consisting of the attributes of thematic content and focus/themes partially based on the 2004 research of Gaumnitz and Lere. Findings indicate that public companies have been diligent in presenting website ethical content that closely follows authoritative recommendations. Business schools appear not to have prioritized such disclosure to the extent done so by public companies. Although there was improvement between two samples taken in 2005 and 2007, this study provides evidence that many accredited business schools have little or no disclosed ethical expectations in their mission, vision, goals, or other similar types of statements on their websites. Additional findings provide several opportunities for future research.     

THE LEGAL CHALLENGE OF INTEGRATED MARKETING COMMUNICATION (IMC): Integrating Commercial and Political Speech

The application of First Amendment commercial speech doctrine to integrated marketing communication (IMC) demonstrates that the integration of public relations messages with advertising and marketing messages may dilute the constitutional protection afforded corporate speech. This analysis of U.S. Supreme Court precedents shows that by intermingling political expression with commercial expression, a corporation may expand the range of communication that may be defined and regulated as commercial speech. The additional review of a California Supreme Court case that redefined commercial speech to include public relations messages illustrates the potential for heightened regulation of integrated marketing communication.     

Correlates of first‐brand loyalty

A mail survey of British supermarket customers shows that the factor most strongly associated with claimed brand loyalty is household income Brand loyal customers also claim to spend more, are more concerned about quality and less about price, are slightly more store loyal and make more use of large out‐of‐town stores Brand loyalty is also related to age; those aged under 25 years and 65 + years are less loyal

There is little difference between those who are primarily loyal to store brands and those who are primarily loyal to manufacturer brands, and there is little evidence that store patronage is raised by loyalty to store brands     

Going steerage on Ryanair: cultures of migrant air travel between Poland and the UK

One of the most high profile migration movements to the UK in recent years has undoubtedly been that of A8, and mainly Polish, newcomers following the 2004 expansion of the EU. Accompanying, and perhaps fuelling, this increase in mobility has been a substantial rise in low cost air travel provision. The UK Civil Aviation Authority and the Civil Aviation Office of the Republic of Poland statistics testify to the expansion in passenger numbers between Poland and the UK since 2004, with Ryanair being one of the main carriers. Although other modes of transport, such as coach and car travel, are still important, in some senses these Ryanair flights define this new migration. Taking as a starting point that airports and airplanes are social and cultural venues in their own right, and that migration journeys are themselves at the heart of the migration experience, this article uses interviews with Polish migrants in the UK to consider this low cost air travel for migration in more depth. Firstly it briefly charts the increase in air travel between Poland and the UK, considering the narratives of mobility cultures collected with the migrants. Secondly it investigates the collective dimension of travelling for migration on these flights and the tensions which emerge around this collectivity. Finally, it reflects on the wider costs and contexts of low cost shuttle flights as a late capitalist mode of migration transport.     

Measuring the impact of positive and negative word of mouth on brand purchase probability

Using two methods, three measures, and data covering a large number of categories, we present findings on the respondent-assessed impact of positive and negative word of mouth (PWOM, NWOM) on brand purchase probability.For familiar brands, we find that:

1. The impact of PWOM is generally greater than NWOM. The pre-WOM probability of purchase tends to be below 0.5, which gives more latitude for PWOM to increase purchase probability than for NWOM to reduce it.

2. The impact of both PWOM and NWOM is strongly related to the pre-WOM probability of purchase, the strength of expression of the WOM, and whether the WOM is about the respondent's preferred brand.

3. PWOM and NWOM appear to be similar forms of advice-giving behavior, except for their opposed effects on choice.

4. Respondents resist NWOM on brands they are very likely to choose, and resist PWOM on brands they are very unlikely to choose.

In the Discussion section, we show how our methods could be used to construct a word-of-mouth metric.     

Welfare reform: A game theoretic perspective

Traditionally, the debate over welfare reform has been infused with passion and driven by ideology, but reform itself has proceeded in careful steps. In recent years, however, the status quo has been dramatically altered as the need for fundamental change has become apparent as the starting point for reform. Using the state of Wisconsin’s aggressive approach to welfare reform as a model of what is administratively possible, we portray reform as an n-person iterated coordination game in order to examine potential outcomes under the larger rubric of ratinal decision-making and utility maximization. In so doing, we demonstrate that game theory offers an alternative framework for dissecting and discussing complex social issues such as welfare reform.