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11.
The present study proposes that the individual's needs for assimilation and distinctiveness serve as a valuable mechanism for consumer segmentation and suggests that augmenting the List of Values with these dual needs enriches the understanding of consumer responses to marketing strategies. Results of a study using a sample of 536 students in an Israeli university identified five segments with significantly different needs for assimilation and differentiation. These segments showed different preferences for marketing communications and distribution channels in their purchasing decision of a cell phone. Mass media and website usage influenced segments marked by high assimilation, while word of mouth influenced segments characterized by high distinctiveness. Augmenting the List of Values with dual needs based segmentation moderated students’ tendencies to favour/dislike marketing communications and distribution channels. 相似文献
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We investigate the claim made by proponents of the big‐bang strategy that the establishment of property rights in an economy in transition creates its own demand for the enforcement of laws to protect those rights. Our model contains a government engaging in activities to accomplish objectives that depend on public support for the enforcement of the rule of law and agents who interpret the level of activities of the government as indications of the government's intent to enforce the rule of law. Agents, using the level of government activities as an input to their decisions, choose whether to support the government's objectives. We establish conditions under which the level of activities chosen by the government maximizes its benefits, and simultaneously induces the constituency to support enforcement of the rule of law. These conditions provide a basis for the argument for the implementation of the big‐bang policy. When these conditions do not hold, however, we show that the level of activities that maximizes the government's benefits may have only a minor impact on support for the enforcement of the rule of law. Two characteristics play an important role in these conditions: the initial level of crime and the types of activities the government chooses to undertake. We present examples showing that the initial level of crime has the more dramatic effect on subsequent support for the rule of law. 相似文献
13.
Tülin Erdem Kannan Srinivasan Wilfred Amaldoss Patrick Bajari Hai Che Teck Ho Wes Hutchinson Michael Katz Michael Keane Robert Meyer Peter Reiss 《Marketing Letters》2005,16(3-4):225-237
We explore issues in theory-driven choice modeling by focusing on partial-equilibrium models of dynamic structural demand
with forward-looking decision-makers, full equilibrium models that integrate the supply side, integration of bounded rationality
in dynamic structural models of choice and public policy implications of these models. 相似文献
14.
Samuel I. Katz 《Atlantic Economic Journal》1989,17(4):71-82
Brad Billings, John Cuddington, and Taylor Ostrander made helpful comments. 相似文献
15.
Fast and flexible storage capacity will become more important in a liberalised gas market. For this reason Trianel, together with other partners, has decided to build a gas cavern facility in Epe. The typical operation of a gas cavern is peak-shaving. In contrast this article shows the economic possibilities of the cavern to establish a full swing supply. 相似文献
16.
We explore an overlooked aspect of the design of the Czech voucher privatization programme, namely, the consequences of allowing individuals to distribute their vouchers among the voucher privatization funds (VPFs). We develop and analyse a model of voucher privatization in which we study the problem facing individuals who invest their vouchers in VPFs which, in turn, are able to use their skills to alter the performances of the firms in which they acquire shares. The VPFs have different skills and, by their bids and subsequent joint ownership patterns, affect the performances of the firms in their funds. We show that even in the case in which voucher holders have identical and full information, and wish to allocate their vouchers to the VPFs in a manner consistent with the maximization of economy–wide profit, a coordination failure generally prevents the implementation of this efficient outcome. Uncertainty, as well as differing payouts by the VPFs, is shown to exacerbate the problem. We conclude that there was an inherent flaw in the design of the Czech voucher scheme. JEL classification: D44, L33, P21, G11. 相似文献
17.
A large literature examines the use of observable and unrenegotiable agency contracts as commitments. These analyses generally impose an ad hoc restriction that contracts cannot be contingent on one another. I relax this restriction and obtain a folk theorem. Unlike earlier folk theorems in this area, the present result applies to agency relationships that have hidden-action problems. Using an example, I also demonstrate that there are settings in which interdependent contracts support a strictly larger set of equilibrium outcomes than do independent contracts. The result highlights the critical need for careful thought about restrictions placed on the set of feasible contracts. 相似文献
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Local land use and growth controls have had a substantial negative impact on the San Francisco Bay Area housing market. These regulations have significantly diminished the availability of development opportunities in the region and forced builders to make major changes in the way they do business and costly alterations in their development projects. Both the empirical evidence reviewed and the case studies documented in this paper indicate that building moratoria, growth management systems, and restrictive zoning practices have helped lead to significantly increased house prices in those Bay Area communities in which they are present. The evidence strongly suggests that land use controls as they are currently utilized in the Bay Area provide a poor policy alternative for reconciling important environmental and fiscal considerations with equally important regional and national housing needs. 相似文献