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1.
Sequels have become a profitable strategy in the U.S. motion picture industry because of their strong name recognition. However, while the established positioning of a sequel may help insulate it from competing firms' advertising messages, its familiarity may cause moviegoers to be more easily satiated with advertising from the sequel. Therefore, this study examines how sequels differ from original concept movies in terms of their ad effectiveness. We focus our analysis on pre-launch periods, given these periods' importance in shaping the financial outcomes of motion pictures. We consider the weekly online search volume of a movie as a measure of consumer interest in it, and thus as an intermediate response to pre-launch advertising. We then develop a model that assumes ad effectiveness can decline, due to copy and repetition wearout, and increase, due to forgetting, over time. We find that copy wearout is greater for original movies, while repetition wearout and forgetting are greater for sequels. These findings suggest that sequels should allocate more in early pre-launch periods and less immediately before release, relative to originals, to maximize pre-launch consumer interest. 相似文献
2.
Open Economies Review - A number of researchers have found that the rate of exchange rate pass-through (ERPT) to domestic prices has declined substantially over the last few decades. We revisit... 相似文献
3.
Consequences of a green image of drone food delivery services: The moderating role of gender and age
Drone food delivery services play a significant role in protecting the environment, because the services are operated by batteries that can be charged with electricity. Therefore, this study tried to examine a green image in the context of drone food delivery services. More specifically, this study proposed that a green image of drone food delivery services plays an important role in the formation of attitude toward using the services. In addition, it was hypothesized that the attitude has a positive influence on behavioral intentions including intentions to use, word‐of‐mouth intentions, and willingness to pay more. Lastly, the moderating role of gender and age was proposed during the theory‐building process. A theoretical model, which included 12 hypotheses, was developed and tested using a total of 427 samples collected in Korea. The data analysis results showed that a green image of drone food delivery services has a positive influence on attitude toward using the services, which in turn positively affects three subdimensions of behavioral intentions. Furthermore, gender and age played partly as a moderator. The current paper was the first to study the green image of drone food delivery services, so the findings of this study mean a lot to the theoretical aspect. 相似文献
4.
Bongkyun Kim 《Southern economic journal》2019,85(3):766-795
This article examines the effect of air quality information on immigration and emigration of households in California counties by measuring the change in the number of air quality alert days. Based on panel data for 2000–2014, I find evidence suggesting that more frequent air quality alerts reduce the rate of population growth in a county by decreasing immigration of households. This is driven by “Unhealthy” air alerts, which signals weaker air quality than “Unhealthy for Sensitive Groups.” The negative impacts on immigration are larger for high household income counties and are strongest when there is a sharp increase in the number of air quality alerts. 相似文献
5.
Jun Sung Kim Sophie Deborah Mitchell Liang Choon Wang 《The Australian journal of agricultural and resource economics》2019,63(3):439-471
Using data from one of Australia's largest thoroughbred auction houses, we investigate the price determinants of thoroughbred yearlings sold at auction. We include novel key variables to construct hedonic pricing models and examine the relative role of stud fees compared to the wide range of attributes in the pricing of yearlings. We find that the price effect of stud fees is influenced by the value buyers place on both the characteristics of sires and the characteristics of sire side siblings. The findings imply that the quality of dams a sire has been matched within the breeding market has consequential effects on yearling prices through the sire's stud fee and progeny. 相似文献
6.
Kyoungsu Kim 《Applied economics letters》2019,26(5):351-357
The price discovery and spillover effect are significant indicators in futures markets. This study examines the price discovery and spillover effects using vector error correction model and generalized autoregressive conditional heteroskedastic for seven types of steel products in Chinese spot and futures markets. The results show that the price discovery exists in all of steel futures market. It is also confirmed that futures prices in all items are mainly leading spot prices via permanent-transitory and information share. In the results of spillover effects, it is found that wire rod, coking coal, coke and silico-manganese have the effects between spot and futures market. In rebar market, there is the spillover effect from spot to futures. This information about futures prices can help the market participants to make decisions when they predict the spot prices. 相似文献
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8.
We examine the effect of competition on the incentive of firms to disclose quality to consumers before trade when information disclosure is not costless. We demonstrate that no firm will disclose information in the limit, no matter how small the disclosure cost is; that is, the market outcome converges to complete concealment of information as the number of competing firms becomes larger. Nonetheless, it can be shown that under a mild condition, the equilibrium amount of information disclosure is socially excessive for any number of firms, so discouraging information disclosure by levying a tax may increase social welfare. 相似文献
9.
A number of simulation studies claim to have solved the Feldstein–Horioka puzzle by demonstrating that a high time-series correlation between saving and investment naturally arises from business cycle shocks. This paper uses panel data of saving and investment controlled for business cycle shocks to empirically test the significance of cyclical shocks — productivity, fiscal and the terms of trade shocks — in explaining a high saving–investment correlation. The estimation results reveal that conventional aggregate shocks only partially explain the high saving–investment correlation. Moreover, country differences in the size of the GNP and the non-traded sector do not significantly affect the saving–investment correlation. The saving–investment correlation puzzle remains a puzzle after all. 相似文献
10.
东北亚能源合作的期待效果与中国的作用 总被引:1,自引:0,他引:1
20世纪80、90年代一度稳定的国际石油价格,自2004年起呈上升趋势,维持了历史上最高纪录。国际油价以迪拜油为基准,2003年每桶平均26.8美元,而2004年高达33.64美元,比上年增长25.6%,直至2005年第三季度为止平均价格比2004年增长了64.8%。国际油价的暴涨源于中东产油国的动荡不安,储蓄及美元贬值而引起的投机资金大量地流入世界石油市场及由台风引起的美国石油设施的破坏等因素。固然存在这些原因,但是,最根本的原因还在于世界石油市场供给不足,即目前世界石油生产及炼油能力还属于停滞阶段,但对石油的需要却在暴涨。这种供给不足的情况短期内… 相似文献