The past,present, and future of brand research

Marketing Letters - This article discusses the past, present, and future of brand research. We begin by reviewing three historical eras of branding development in the past: the information,...     

The influence of consumer decision‐making styles on online apparel consumption by college students

Apparel purchases now constitute one of the fastest‐growing segments of e‐commerce. Thus, there are strong theoretical and managerial reasons to better understand consumer characteristics associated with buying apparel online. This paper investigates motivations for online apparel consumption using the Consumer Styles Inventory. Data from a sample of 357 US college students showed that quality consciousness, brand consciousness, fashion consciousness, hedonistic shopping, impulsiveness and brand loyalty were positively correlated with online apparel shopping. Price sensitivity was negatively correlated with online spending.     

当中国向世界展示设计主导而非研发主导的创新时

增长市场的关键不在于对科技研发主导的产品进行逐步的改善和优化,真正的业务增长来自于对用户的理解：揭示消费者未被满足的,未被提出的需求,然后满足这些需求     

Persistence and Change at the Top of the IT Sector

We use the DATAMATION index of the top 50 domestic IT companies (1975–1995) to track persistence and change at the top of the sector. The trends that we uncover are increasing instability, rejuvenation (declining average age of entrants coupled with increasing average age of quitters), democratization (diminishing revenue inequality at the top) and growing supply‐side intertwining of sub‐sectors and industries within IT due to diversification by long‐term survivors.     

British trade union membership,density and decline in the 1980s: a research note

This article is concerned with British trade union membership statistics. It provides three different estimates of trade union density and considers their meaning and significance. It also assesses the reliability of union membership figures, and finally it provides fresh data on the unemployed membership of trade unions.     

Social Return on Investment (SROI) and Performance Measurement

Abstract

Social enterprises are being promoted as responsive and innovative way to deliver public services. As part of this promotion, these organizations are being required to demonstrate the social and economic value they generate. Social return on investment (SROI) is a performance measurement tool currently being encouraged to capture this impact. This paper draws on survey and interview data to analyse how SROI is used and understood in health and social care settings. It indicates that despite being accepted as an internationally recognized measurement tool for social enterprise, SROI is underused and undervalued due to practical and ideological barriers.     

Lebesgue measure and social choice trade-offs

Summary An Arrovian social choice rule is a social welfare function satisfying independence of irrelevant alternatives and transitivity of social preference. Assume a measurable outcome spaceX with its (Lebesgue) measure normalized to unity. For any Arrovian rule and any fractiont, either some individual dictates over a subset ofX of measuret or more, or at least a fraction 1–t of the pairs of distinct alternatives have their social ordering fixed independently of individual preferences. Also, for any positive integer (less than the total number of individuals), there is some subsetH of society consisting of all but persons such that the fraction of outcome pairs (x, y) that are social ranked without consulting the preferences of anyone inH, whenever no individual is indifferent betweenx andy, is at least 1–1/4.We are grateful to Roy Mathias and Daniel Waterman for help with some technical matters, and to chairman Jim Follain and the Syracuse University Economics Department for financing the exchange that launched this project. Campbell's research was funded by National Science Foundation grants, SES 9007953 and SES 9209039.     

Effects of Export Duty Structure on the Performance of the Malaysian Palm Oil Industry

This study examines the impact of the abatement of the export duty on the Malaysian palm oil industry performance. The simulation results show that the impact of reductions in the export duty rates and the impact of increases in the threshold prices on the Malaysian palm oil industry have the same impact but with different magnitudes. Even the simulated results indicate that the policy of further reductions in the Malaysian export duty will promote its positive effects on the local palm oil industry; however, the impact is shown to not be significant. The further reduction of the export tax is very constrained and believed to no longer be the most effective policy in enhancing the competitiveness of local palm oil industry in the future. Hence, policymakers have to be aware of the possibility that the reduction of the export tax may no longer be an effective sustainable approach in facilitating the development of Malaysian palm oil industry.